Lead Product Manager, Mobile Push

As the Lead Product Manager, Mobile Push at Attentive, your responsibilities will include defining the product vision and strategy, understanding customer needs, and leading the execution of the Mobile Push product. You'll be tasked with crafting a roadmap that drives customer engagement and retention while constantly evaluating product performance in the fast-paced mobile marketing landscape.

To qualify for the Lead Product Manager, Mobile Push position at Attentive, you should have a minimum of six years of experience in product management, particularly in marketing technology. Additionally, a strong understanding of enterprise Go-to-Market strategies and experience in building mobile push notification products will be key to your success in this role.

Attentive is dedicated to employee growth by fostering a high-performance culture that values creativity, collaboration, and continuous learning. As a Lead Product Manager, you will have access to competitive perks and benefits, as well as opportunities to be involved in innovative projects that align with your career ambitions.

Attentive stands out in the mobile marketing industry by combining AI technology with a customer-centric approach. As a Lead Product Manager, you'll be part of an unstoppable team that champions innovation and focuses on delivering measurable value to customers, all while being recognized as a top startup by industry influencers.

The salary range for the Lead Product Manager, Mobile Push position at Attentive is between $220,000 and $280,000 annually, which comes with additional equity and comprehensive benefits. This competitive package reflects the importance of this role in driving Attentive's success.

To define the product vision for Mobile Push at Attentive, I would analyze market trends, gather customer feedback, and assess the competitive landscape. Additionally, engaging with cross-functional teams and stakeholders is essential to ensure alignment with business objectives and customer needs.

My process for gathering customer feedback involves using surveys, interviews, and direct communication through feedback loops. I prioritize actionable insights by segmenting feedback into categories that help shape product enhancements and features.

I prioritize features in the product roadmap based on customer impact, strategic alignment, and resource availability. Utilizing techniques such as value vs. effort matrices helps me make objective decisions about what to focus on next.

I once had to pivot a product strategy due to changing market conditions. After analyzing user data and feedback, I adjusted our focus to prioritize features that addressed emerging customer needs, resulting in increased engagement and retention.

Data plays a critical role in my decision-making by informing product performance evaluations, user behavior insights, and market trends. I leverage data analytics tools to guide strategic decisions and ensure that our product aligns with user expectations.

To ensure cross-functional alignment on the product vision, I facilitate regular meetings, share updates, and encourage open communication among teams. I believe documenting and disseminating the product roadmap fosters transparency and collaboration across the organization.

I have hands-on experience in developing mobile push notification products by working closely with engineering and design teams to create effective notification strategies that enhance user engagement and improve message delivery rates.

I keep up with the latest trends in mobile marketing by subscribing to industry publications, attending conferences, and networking with other professionals. Following influencers in the space on social media also allows me to stay informed about innovative practices and technologies.

In a past role, I successfully championed customer needs by initiating user feedback sessions that directly influenced our product development cycle. As a result, we phased out less valued features and introduced enhancements that significantly improved user satisfaction.

Some unique challenges in the Mobile Push product space include addressing user privacy concerns and ensuring message relevance. I would tackle these challenges by implementing transparent data practices and leveraging machine learning algorithms to personalize content while respecting user preferences.