Job details

Senior Customer Marketing Manager - Retention

Who we are

We’re looking for an experienced Senior Customer Marketing Manager to join our team and focus on building programs and touchpoints with customers in influence customer retention. This role will play a critical part in engaging and retaining our customer base by developing strategic, value-driven campaigns and content that drive awareness of Attentive thought leadership and GTM product launches/solutions, ultimately drive loyalty. You'll own and partner cross-functionally on initiatives that educate customers, drive product usage, surprise and delight, and influence renewals—ensuring customers recognize the ongoing value of partnering with Attentive.

Why Attentive needs you

Customer Engagement Content Development: Own and create engaging customer-facing content, including product roadmap webinars, feature release communications, and milestone surprise/delight campaigns, to enhance customer knowledge of how to maximize performance and reward positive product usage. Partner with internal teams to ensure messaging is consistent, customer-focused, and aligned with Attentive’s unique value proposition.
Renewal Campaigns: Develop and execute targeted campaigns in partnership with lifecycle, ABM and event marketing for customers with renewals in the next 180 days. Strategize and implement personalized approaches such as segmented lifecycle drips, VIP webinar/event invites, gifting, custom content, and meeting support materials to enhance customer satisfaction and retention outcomes.
Go-to-Market (GTM) Support: Collaborate cross-functionally with Product, Customer Success, and Marketing teams to develop and execute GTM plans for new features and product roadmap updates.
Milestone and Anniversary Campaigns: Design and launch campaigns that celebrate customer anniversaries, significant usage milestones, and achievements on the Attentive platform to deepen relationships and improve customer sentiment.
Analytics and Insights: Monitor and analyze campaign performance, customer engagement metrics, and retention KPIs to identify trends and opportunities for optimization. Provide actionable insights to internal stakeholders to inform ongoing retention strategies.

About you

7+ years of experience in customer marketing, lifecycle marketing or a retention-focused role, preferably in SaaS or B2B environments.
Proven ability to create compelling content and campaigns that engage and educates customers, driving measurable results.
Experience managing email marketing campaigns, including one-time and automated campaigns, and audience segmentation—Hubspot experience preferred.
Strong project management skills, with the ability to manage multiple initiatives and meet deadlines.
Exceptional collaboration skills and a track record of working effectively with cross-functional teams.
Analytical mindset with experience leveraging data to inform strategy and measure impact.
Familiarity with customer engagement tools, CRMs, and gifting platforms (e.g., Hubspot, Salesforce, Sendoso, etc.) is a plus.
Proactive self-starter who is comfortable with ambiguity and brings a builder mentality.

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $145,000 - $170,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location

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Average salary estimate

$157500 / YEARLY (est.)

min

max

$145000K

$170000K

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What You Should Know About Senior Customer Marketing Manager - Retention, Attentive

At Attentive, we’re on the lookout for a talented Senior Customer Marketing Manager specializing in Retention to join our vibrant team in the United States. If you're passionate about creating meaningful connections with customers and enhancing their journey with effective marketing strategies, this role is for you. In this pivotal position, you will be responsible for crafting value-driven campaigns that engage our customer base and influence their retention. You will develop awe-inspiring content ranging from product roadmap webinars to milestone celebration campaigns, all aimed at showcasing our incredible offerings. Collaborating closely with internal teams, you’ll ensure every message is clear, consistent, and focused on demonstrating the ongoing value of our solutions. With experience in customer marketing or lifecycle marketing in the SaaS or B2B space, you’ll also spearhead renewal campaigns designed specifically for customers approaching their renewal dates. Your analytical mindset will play a key role in monitoring campaign performance and customer engagement metrics to continuously inform our retention strategies. Your skills in project management and collaboration will shine, allowing you to coordinate multiple initiatives while meeting critical deadlines. This is not just a job; it’s an opportunity to be part of something bigger at Attentive where we celebrate successes and milestones with our clients! Join us to help shape how we engage with our customers and drive loyalty, all while enjoying competitive perks and benefits that keep your well-being in mind.

Frequently Asked Questions (FAQs) for Senior Customer Marketing Manager - Retention Role at Attentive

What responsibilities does a Senior Customer Marketing Manager - Retention have at Attentive?

A Senior Customer Marketing Manager - Retention at Attentive is primarily responsible for developing customer engagement content, executing renewal campaigns, and collaborating cross-functionally on go-to-market plans for new product features. You'll also design milestone campaigns to strengthen customer relationships and analyze performance metrics to optimize strategies.