Content Marketer (English & Dutch)

As a Content Marketer at Trengo, your main responsibilities include creating engaging content that spans the entire customer journey, from website copy and landing pages to blogs and social media posts. You’ll work closely with the marketing team to brainstorm targeted messaging and develop sales enablement materials that support outbound efforts. SEO optimization will also be a priority to enhance organic traffic and conversions.

The ideal candidate for the Content Marketer role at Trengo should have a minimum of 3 years of experience in content marketing, particularly within B2B software companies. Proficiency in both English and Dutch, with a C1 level or higher, is essential. Applicants should have a strong portfolio showcasing various content types and a proven ability to collaborate with sales and customer success teams.

Trengo is dedicated to fostering career development for its employees. As a Content Marketer, you will have access to growth tracks tailored to your career aspirations, regular support from your manager, and opportunities for continued education through our education budget. This commitment to professional development is one of the key reasons behind our positive employee feedback.

In the Content Marketer position at Trengo, familiarity with tools such as HubSpot, Mailchimp, Webflow, Google Analytics, and Asana is important. These platforms will help you manage campaigns effectively, analyze performance data, and create content that aligns with marketing goals.

Trengo offers a range of benefits for its Content Marketer role, including flexible working arrangements, mental health support with free sessions through OpenUp, an education budget, 28 vacation days, and monthly allowances for internet and phone expenses. The company also has a vibrant office culture with delicious lunches provided by an in-house chef.

When discussing your content creation process, highlight how you tailor content based on the platform and audience. Share specific examples of how you research topics, incorporate keywords for SEO, and adapt your tone and style to enhance engagement. Emphasize the importance of aligning content with marketing goals and customer needs.

To maintain consistency in brand voice, I rely on established brand guidelines and thorough collaboration with the marketing team. Sharing drafts and receiving feedback helps ensure that the tone resonates with our target audience while reinforcing the brand’s identity. Providing examples of past work where you managed to achieve this will strengthen your response.

I take a data-driven approach to optimize content for SEO. This includes keyword research to identify terms that our audience is searching for, using these keywords strategically within the copy, ensuring proper meta tags and descriptions, and regularly monitoring the content's performance to make necessary adjustments and improvements over time.

I believe effective collaboration with sales teams is vital to understand customer needs and pain points. I schedule regular meetings to gather insights from sales representatives about common questions or objections from prospects, which informs the creation of relevant content that addresses those challenges and supports sales efforts.

In my experience, effective B2B marketing content often includes case studies, white papers, and informative blog posts that provide value to the audience. These types of content educate potential customers and establish thought leadership, fostering trust which is essential for B2B relationships.

When discussing a past successful campaign, explain the objectives, strategies employed, and the metrics you used to measure success. Share specific results that demonstrate how the content contributed to increased engagement or conversions, and highlight what you learned during the process.

I measure content effectiveness using various KPIs, including website traffic, conversion rates, and engagement metrics such as time on page and social shares. Utilizing tools like Google Analytics allows me to track these metrics, refine future strategies, and demonstrate ROI, ensuring the content continually meets business objectives.

My approach to content repurposing involves identifying high-performing pieces and transforming them into various formats. For example, a successful blog post can be turned into an infographic, a video script, or social media snippets. This maximizes content's reach and engages audiences across different channels without starting from scratch.

I stay updated on content marketing trends by following industry leaders, participating in webinars, and joining relevant online communities. I also regularly read blogs and attend conferences to gain insights into emerging techniques and best practices, which I can then implement in my strategies.

Data plays a crucial role in my content creation process. I analyze audience behavior, content performance, and SEO metrics to tailor content that aligns with the target audience's interests and needs. Leveraging data allows me to make informed decisions and optimize content effectively for improved engagement and results.