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Events Marketing Manager

A bit about us

GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, & 2023. Learn more about the perks of joining our team here.

A bit about you

As our B2B Events Marketing Manager, you will be responsible for planning, executing, and optimizing events that engage and generate leads for our business.  A key part of this role is strategically assessing and selecting the right events that will build brand awareness and strengthen our positioning within the ad tech industry. You will work closely with the sales, marketing, and product teams to ensure our events align with business objectives, amplify our market presence, and maximize opportunities for growth. You thrive in fast-paced environments, can provide strategic direction, and enjoy planning for big events down to the smallest detail. You will define goals for each event program, while managing budgets, timelines, and vendors to ensure a seamless and impactful experience.

You will

  • Event strategy and planning: develop and execute a comprehensive event strategy for GroundTruth that drives brand awareness and generates leads.
  • Event selection and positioning: strategically assess and select the right events to develop brand awareness and strengthen our market positioning. This includes identifying the events that best align with our business goals and positioning within the ad tech space, ensuring our participation builds credibility and visibility in key industry segments.
  • End-to-end event execution: manage the full event lifecycle from concept to execution, including logistics, promotion, company decks/presentations for the event, and post-event follow-up.
  • Cross-functional collaboration: collaborate with internal teams (sales, marketing, product) to ensure events align with business goals and messaging, as well as external partners (clients and vendors) during all phases of planning.
  • Budget and ROI: Track complex budgets, including contract and vendor negotiations, and measure the impact and ROI of events by incorporating tracking into projects, recapping events, and driving leads.
  • Event promotion: create and execute a holistic pre, during, and post-event marketing plan via email, social media, direct outreach, website, and partnerships with industry organizations.
  • Lead generation and nurturing: generate qualified leads from events and ensure a smooth handoff to the sales team, maintaining engagement throughout the sales funnel.
  • Manage inventory of promotional products (swag) and gifting.
  • Support other team initiatives as needed.

You Have

This is our ideal wish list, but most people don’t check every box on every job description. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

  • 4+ years of experience in B2B event marketing, ideally within the ad tech or technology sector.
  • Proven track record of planning and executing successful events and trade shows, and strong project management skills with attention to detail and the ability to manage multiple events simultaneously.
  • Ability to think strategically and analytically with a focus on measurable business outcomes.
  • Creative and proactive, with a passion for marketing and delivering high-quality events.
  • Exceptional communication and interpersonal skills to collaborate across teams and build relationships with external partners.
  • Experience with CRM and marketing automation platforms like Salesforce or Hubspot.

You are

  • Collaborative
  • Resourceful
  • Innovative
  • Determined
  • A self-starter who thrives in a fast-paced environment that requires strong prioritization ability with minimal oversight
  • Curious
  • A fast learner
  • A strong communicator with solid written/verbal presentation skills
  • Detail-oriented–-the little things matter
  • Organized with demonstrated ability to prioritize and deliver timely work
  • A team player and not afraid to roll up your sleeves and help when needed
  • Self-sufficient and not afraid to take the lead and manage tasks independently
  • Coachable and open to feedback
  • Respectful–-we treat each other with respect and assume the best of one another
  • Not afraid to have fun!

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love

  • Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
  • Flexible vacation
  • Daily lunch credit when working in-office
  • Fully stocked snacks and beverages
  • 401(k) employer match
  • Fully-paid medical premiums for employees
  • Generous parental leave
  • Wellness and gym reimbursement
  • Family and pet expense reimbursement
  • Education and coaching reimbursement program
  • Option for mobile phone reimbursement or separate company phone
  • Equity analysis to ensure fair pay

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at recruiting@groundtruth.com.

The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.  Our compensation package also includes a comprehensive benefits platform offering and a company bonus. The salary range for this position is listed below.
Salary Range
$85,000$115,000 USD

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To ensure your application is properly reviewed, we kindly ask that you submit your resume and optional cover letter through the designated application portal. Applications submitted via the "Contact Us" form on our website will not be considered.

Average salary estimate

$100000 / YEARLY (est.)
min
max
$85000K
$115000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Events Marketing Manager, GroundTruth Careers

If you're someone who loves making a big impact and has a knack for event marketing, GroundTruth has the perfect opportunity for you as a B2B Events Marketing Manager! Embracing a fully remote work environment, you'll be at the forefront of planning, executing, and optimizing engaging events that help generate leads and enhance our brand visibility in the exciting ad tech space. At GroundTruth, we’re all about harnessing innovative technology to drive real business results, and you'll want to be the driving force behind our events strategy. Your role involves collaborating with our sales and marketing teams to identify the best events that align with our growth objectives. Whether it be managing vendor relations or creating a comprehensive marketing plan, you will ensure a seamless experience from start to finish. We're looking for someone with over four years of experience in B2B event marketing, especially within technology. If you're detail-oriented, creative, and ready to take the reins, this dynamic position gives you the chance to shine. Plus, you’ll enjoy benefits like flexible vacation, wellness reimbursement, and a remote-first culture that empowers you to do what you love wherever you are. Join us at GroundTruth and make your mark in the event marketing landscape while growing alongside a passionate team. Let's create amazing experiences together!

Frequently Asked Questions (FAQs) for Events Marketing Manager Role at GroundTruth Careers
What are the main responsibilities of an Events Marketing Manager at GroundTruth?

As the Events Marketing Manager at GroundTruth, your main responsibilities include developing and executing a comprehensive event strategy that enhances brand awareness and generates valuable leads. You'll be involved in event selection, managing the end-to-end event lifecycle, collaborating with cross-functional teams, and executing holistic promotion plans before, during, and after events.

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What qualifications are required to become an Events Marketing Manager at GroundTruth?

To qualify for the Events Marketing Manager role at GroundTruth, you should have at least 4 years of B2B event marketing experience, ideally in the ad tech or technology sector. Strong project management skills, exceptional communication abilities, and proficiency in CRM and marketing automation platforms like Salesforce or Hubspot are also essential.

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How does the Events Marketing Manager contribute to lead generation at GroundTruth?

In your position as Events Marketing Manager at GroundTruth, you'll play a pivotal role in lead generation by strategically selecting events that align with the organization's business goals, creating promotional strategies, and ensuring a smooth transition of leads to the sales team. Your efforts will help nurture relationships and maintain engagement through the sales funnel.

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What is the work culture like for an Events Marketing Manager at GroundTruth?

GroundTruth fosters a collaborative and innovative work culture that empowers employees, including the Events Marketing Manager. The remote-first philosophy allows you flexibility, while team members are encouraged to be resourceful, curious, and self-starters who can thrive in fast-paced environments.

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What are the benefits of working as an Events Marketing Manager at GroundTruth?

As an Events Marketing Manager at GroundTruth, you'll enjoy a range of benefits such as flexible vacation, a daily lunch credit, comprehensive medical premiums coverage, a generous parental leave policy, and wellness reimbursements. Additionally, you'll be part of a supportive environment where you can advance your career in the dynamic ad tech industry.

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Common Interview Questions for Events Marketing Manager
Can you describe your experience with planning and executing B2B events?

When responding to this question, focus on specific events you've managed, highlighting your strategic approach, project management skills, and any measurable outcomes. Discuss the challenges you faced and how you successfully overcame them while ensuring the event aligned with overall business goals.

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How do you measure the success of an event?

In your answer, outline your approach to measuring event success, including key performance indicators such as lead generation, attendee engagement, and post-event feedback. Emphasize your experience in tracking budgets and ROI, and how you use this data to improve future events.

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What strategies do you use to engage attendees before, during, and after an event?

Discuss specific strategies you've implemented such as targeted email campaigns, engaging social media content, and follow-up surveys. Share your experience in fostering attendee interaction and feedback that enhances engagement throughout the event lifecycle.

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How do you handle tight deadlines and multiple events concurrently?

In your response, provide examples of how you prioritize tasks, manage your time effectively, and delegate responsibilities when necessary. Highlight specific tools or methods you utilize to stay organized under pressure.

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What role does collaboration with internal teams play in your event planning process?

Explain how collaboration with various internal departments like sales, marketing, and product teams is crucial for aligning event goals with overall business objectives. Share examples of successful collaborations where cross-functional input led to impactful events.

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Can you give an example of a time you overcame a significant challenge during an event?

Share a specific anecdote that illustrates your problem-solving skills. Discuss the challenge, the solution you implemented, and the positive outcome achieved as a result of your actions.

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How do you stay informed about industry trends in event marketing?

In your answer, mention reputable sources or communities you follow, such as trade publications, webinars, or networking events. Emphasize your commitment to continuous learning and how you adapt new trends into your marketing strategies.

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What tools do you use for event management and marketing?

Discuss the event management and marketing tools you've used, such as CRM systems, email marketing software, and project management platforms. Explain how these tools facilitate your planning and execution processes, enhancing your overall effectiveness.

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What makes you passionate about event marketing?

Your response should reflect your enthusiasm for creating engaging experiences that deliver value to both attendees and the organization. Share what drives your creativity and how you measure the impact of your work on the company's success and brand awareness.

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How do you ensure that events reflect the company’s branding and messaging?

In your answer, emphasize the importance of aligning events with company branding by discussing your process for integrating key messaging, visuals, and themes into the overall event experience. Highlight your collaboration with creative teams to ensure consistency.

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Founded in 2009, Ground Truth is a company that provides location-based marketing and advertising platform for publishers and developers. Ground Truth is located in California.

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Full-time, remote
DATE POSTED
December 24, 2024

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