ATL Marketing Manager (f/m/x)

As an ATL Marketing Manager at Autohero, you'll be responsible for planning and setting up performance-driven campaigns across various channels, including OOH, Radio, and online platforms like YouTube. Your role will involve developing new measurement methods, analyzing campaign performance, managing budgets, and collaborating with creative teams to ensure cohesive brand messaging.

To qualify for the ATL Marketing Manager position at Autohero, candidates should have a minimum of 3 years of experience in marketing, proven analytical skills, and strong proficiency in data analysis tools such as Excel and SQL. Excellent communication skills in English are necessary, and fluency in another European language is a plus. A passion for performance marketing and the ability to work in a fast-paced environment are also essential.

At Autohero, employee growth is paramount. As an ATL Marketing Manager, you will benefit from a dedicated education budget for online courses, training, and conferences. Our commitment to your professional development ensures that you’ll have the tools and resources necessary to excel in your role and grow your career.

The work environment for an ATL Marketing Manager at Autohero is vibrant and diverse, with over 90 different nationalities working together. We emphasize a culture of openness and direct communication, where every team member's voice is valued. Flexibility is also a key component, allowing for a balance between professional and personal life.

Data analysis is central to the role of the ATL Marketing Manager at Autohero. This position relies on data-driven insights to improve campaign performance and optimize budget allocation. By analyzing large datasets, you can uncover growth opportunities and make informed strategic decisions that contribute to the overall success of our marketing initiatives.

To apply for the ATL Marketing Manager role at Autohero, you need to submit your CV in English along with details of your earliest start date and salary expectations. Our recruitment process aims for transparency and a smooth experience, allowing candidates to fully understand the opportunity they’re pursuing.

At Autohero, there are numerous progression opportunities for ATL Marketing Managers. As you gain experience and drive successful campaigns, you can advance into senior marketing roles or responsible management positions, leading larger teams and spearheading strategic initiatives.

For effective offline and online marketing, I would start by analyzing existing market data and customer insights to identify key channels where our target audience engages. I would then allocate budgets strategically across these channels, ensuring a blend of traditional methods like OOH and Radio, alongside engaging online platforms like YouTube to amplify reach and impact.

I stay updated on marketing trends by consistently reading industry blogs, participating in webinars, and networking with other professionals in the field. Additionally, attending marketing conferences and engaging in online courses allows me to keep my strategies fresh and innovative while adapting to emerging trends.

A successful campaign I led involved a multi-channel approach combining both digital and traditional media. We leveraged analytics to track customer engagement and accordingly tweaked our messaging and targeting. The integration of data at every step ensured we met our KPIs and observed a significant increase in customer acquisition and brand awareness.

I utilize data analysis tools such as Excel for spreadsheet management, SQL for querying large datasets, and Google Analytics for web performance monitoring. Combining these tools allows me to gain actionable insights and drive performance improvements across various campaigns.

To measure the effectiveness of a marketing campaign, I would establish clear KPIs beforehand, such as conversion rates, customer engagement, and ROI. Post-campaign, I would analyze performance against these metrics to gauge success and gather insights that inform future campaigns. Additionally, employing A/B testing will help refine our strategies.

Managing budget allocation across different marketing channels requires a strategic mindset. I start by analyzing historical performance data to understand where the best returns occur. Then, I make data-driven decisions based on projected outcomes, employing a flexible approach to reallocate funds to high-performing channels as necessary throughout the campaign.

My approach to collaboration with creative teams involves open communication and a focus on shared goals. I believe in providing data-driven insights to inform the creative process, ensuring our campaigns resonate with target audiences while meeting performance objectives. Regular check-ins and constructive feedback are key to this collaboration.

In a previous role, I faced a challenge when a crucial campaign underperformed. I promptly gathered the team to analyze data, identified the disconnect in targeting, and adjusted our strategy. By swiftly reallocating resources and refining our messaging, we turned the campaign around, ultimately achieving our objectives.

Customer feedback plays a vital role in shaping my marketing strategies. It provides insights into customer preferences and pain points, which inform campaign development and adjustments. I incorporate mechanisms for gathering feedback and analyze it to continuously improve our approach and ensure alignment with our audience’s needs.

I want to work as an ATL Marketing Manager at Autohero because I resonate with the company's innovative approach and commitment to transforming the car buying experience. I’m excited about the opportunity to apply my marketing expertise in a dynamic environment, contribute to brand growth, and work with a diverse team that values collaboration and creativity.