Junior Influencer Marketing Manager (French Speaking)

As a Junior Influencer Marketing Manager at BURGA, your main responsibilities include developing and executing influencer marketing strategies specifically tailored for the French market. You'll be in charge of building relationships with key influencers, managing high-scale gifting campaigns and drafting creative concepts that resonate with the audience. Additionally, analyzing the effectiveness of launched content through metrics such as CPM, ROI, and CPA is crucial.

To qualify for the Junior Influencer Marketing Manager position at BURGA, candidates should possess full professional proficiency in both French and English. A minimum of one year of experience in marketing is required, along with familiarity in managing various social media platforms like TikTok, Instagram, and YouTube. Technical knowledge in paid social is beneficial, and excellent communication skills are essential.

BURGA offers an attractive salary package for the Junior Influencer Marketing Manager role, ranging from 1400 to 1570 EUR/month gross. Employees can also enjoy epic team-building events, an annual workation, exclusive discounts on BURGA products, and the opportunity to invest in personal growth through courses and mentoring. A pleasant workplace environment with hybrid working options is also part of the package.

BURGA is dedicated to supporting the career growth of its employees, especially the Junior Influencer Marketing Manager. The company encourages team members to seek out courses, books, and mentors that can enhance their skills, and provides the financial support for these resources. Regular team-building activities also foster a collaborative learning environment.

The work environment at BURGA is vibrant and collaborative, designed to inspire creativity and teamwork. As a Junior Influencer Marketing Manager, you'll enjoy a pet-friendly office, regular team lunches, and a culture that celebrates innovation and fun, enhancing your overall work experience.

To develop effective influencer marketing campaigns, start by identifying influential figures in your target market. Research their audience demographics to ensure alignment with BURGA's brand values. Collaboratively brainstorm creative concepts that resonate, establish clear metrics for measurement, and focus on building authentic relationships as a foundation for your campaigns.

When discussing a successful partnership, highlight the steps taken for outreach, how you negotiated terms, and the overall goals of the campaign. Emphasize the results achieved such as engagement metrics, increased brand awareness, or conversions that show the tangible impact of your efforts.

Effective prioritization hinges on understanding deadlines, ROI potential, and resource availability. Utilize project management tools to track campaign progress and remain flexible to adapt priorities as needed based on real-time feedback, emerging trends, and performance data.

Success can be measured using various KPIs, such as engagement rates (likes, shares, comments), click-through rates to BURGA's website, and conversion analytics. Always analyze CPM, ROI, and CPA to determine overall effectiveness and adjust future strategies based on these insights.

Social media trends, which can significantly influence influencer marketing, include the rise of short-form video content on platforms like TikTok, the growing importance of authenticity, and the increasing use of live streaming. Staying updated on these trends allows for timely and relevant campaign strategies that resonate with audiences.

Addressing negative feedback requires a calm and measured response. Acknowledge the concern, clarify any misunderstandings, and maintain open communication. If appropriate, turn the situation into a positive by demonstrating BURGA's commitment to listening and valuing customer and influencer feedback.

For managing influencer relationships, tools like CRM software, social media management platforms, and analytics dashboards are invaluable. They assist in tracking interactions, streamlining communication, and measuring the success of influencer collaborations, ensuring organized and professional management.

Creative brainstorming is pivotal; it sparks innovative ideas that differentiate BURGA from competitors. Collaborative sessions with the marketing team can lead to fresh concepts that influencers can adapt to their unique style, resulting in authentic content that resonates with their audiences.

In previous roles, I regularly analyzed marketing data using tools like Google Analytics and social media insights. For instance, I tracked engagement metrics and conversion rates post-campaign launch, identifying which strategies yielded the best results and the adjust strategies accordingly for future campaigns.

Being a Junior Influencer Marketing Manager at BURGA excites me because it combines my passion for fashion with the dynamic nature of marketing. The opportunity to work in a fast-paced environment where creativity is encouraged and to connect with influencers who shape trends is incredibly motivating for me.