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CRM Campaign Specialist - Leafio image - Rise Careers
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CRM Campaign Specialist - Leafio

Company Description

Montu is one of Australia's leading health tech businesses and a leader in alternative health services. With operations in Australia and Europe, we take a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies and patients.

Montu operates a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the alternative health experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution and more. Our brands include Alternaleaf, UMeds, Leafio and Saged.

Recognised by the Deloitte Fast 50 as the fastest growing tech company in Australia for two years running – with revenue growth of over 26,000% and 9,000% – Montu is now the largest business of its kind outside North America.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

 

Job Description

Reporting to the CRM Manager - Leafio, the role of a CRM Specialist is to support the development, execution, and continuous refinement of multi-channel campaigns and CRM communications that drive activation, engagement and retention. T

he CRM Specialist will be responsible for ensuring marketing and CRM campaigns are built, QA’d and delivered on time. This role will also analyse and report on campaign performance data to improve and optimise key metrics and campaigns.

 

Key Responsibilities: 

 

Delivery and Execution 

  • Work collaboratively with business stakeholders interpreting brief requirements for delivery.
  • Work collaboratively with your team to ensure delivery expectations are clear and on time for delivery. 
  • Manage the scheduling, building, copy,  testing, and deployment of communications across the Montu Brands Lifecycle, campaigns, research and surveys.
  • Manage delivery progress in workflow tools and team channels. 

Marketing Automation 

  • Configure and launch complex, data-driven journeys exercising good judgement and strong decision-making.
  • Provide technical support and recommendations on conditional logic, segmentation and topics related to Marketing Automation tools, as well as troubleshooting issues.
  • Assist in maintaining our CRM and Marketing Automation tools, best practices and procedures,  including data management, privacy standards and system updates.
  • Work collaboratively with IT and tech teams on requirements and participate in solution designs and concepting.

Customer Data Analysis and Reporting

  • Utilise multiple data sources to generate insights and understand results.
  • Utilise data to segment and target audiences effectively, personalising communications. 
  • Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimisation techniques to enhance targeting strategies.
  • Analyse campaign data to identify trends and provide insights.
  • Report on key performance insights and propose future improvements for review.
  • Data governance and compliance 

Safeguard the brand through Privacy and SPAM act compliance and best practice. 

  • Stay up to date on legislation changes and educate stakeholders.
  • Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.
  • Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.

Braze Super User

  • Be a Braze expert, guiding internal stakeholders on platform utilisation and optimisation.
  • Leverage Braze’s full capabilities to enhance technical performance and personalisation.
  • Ensure that technical problems (including across platforms) are resolved efficiently, minimising any disruption to campaign execution for the CRM team.

Objectives and Key Results (OKRs) 

  • Deliver on individual and set team OKRs as determined by the business 
     

Qualifications

You love the opportunity to innovate, have impact and take the urgency and ambiguity in your stride that often come with working for a company on a mission to drive change, and to scale, at a pace. 

In addition to these foundations, you will have:

  • 2-3 years experience working in a CRM, lifecycle or marketing automation role. 
  • Experience in building/modifying email templates with HTML and CSS.
  • Experience in Braze, or similar CRM platform and SQL is essential.
  • Experience with accurately interpreting briefs, thinking critically on the best way to achieve campaign outcomes, and building high quality, innovative campaigns. 
  • Excellent attention to detail with a data driven mindset.
  • Effective collaboration skills with high level interpersonal and communication skills. 
  • Experience in reporting & performance monitoring frameworks for marketing automation.

Additional Information

You’ll be joining a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase. We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers.

Other benefits include:

  • Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
  • Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
  • The freedom of a full-time, work-from-home role.
  • Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
  • Mental health support through our wellbeing platform, Unmind.
  • A private health insurance discount through Medibank.
  • Up to 8 weeks of paid parental leave.
  • Swag kits to celebrate key milestones in your journey with us.
  • Enhancing your home office with our ergonomic equipment reimbursement benefit.
  • Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

#LI-CW1

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

Montu Glassdoor Company Review
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CEO of Montu
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Christopher Strauch
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About CRM Campaign Specialist - Leafio, Montu

Are you ready to take on an exciting role as a CRM Campaign Specialist at Leafio in beautiful Sydney, NSW, Australia? In this dynamic position, you’ll join the innovative team at Leafio, part of Montu, a leading health tech business recognized for its rapid growth and technology-first approach in alternative health services. As a CRM Campaign Specialist, you’ll have the opportunity to support the creation, execution, and continuous improvement of multi-channel campaigns that truly drive engagement and retention. Your day-to-day responsibilities will include collaborating with various stakeholders to ensure campaigns are not only built but also delivered on time, making your organizational skills key to your success. You will dive into the nitty-gritty of marketing automation, managing complex, data-driven campaigns while providing technical support for best practices and CRM tools. Additionally, your analytical mindset will shine as you utilize data to craft tailored communications and uncover key insights that will greatly enhance targeting strategies. You’ll become a Braze super user, guiding and supporting your team in harnessing the full power of this CRM platform. Joined by a motivated and agile team, you are set to make a meaningful impact within a fast-growing company committed to improving health outcomes. With a fully remote working model, along with access to co-working spaces when needed, this position offers unparalleled flexibility. So, if you're ready to innovate and be part of this health tech revolution, Leafio is eager to meet you!

Frequently Asked Questions (FAQs) for CRM Campaign Specialist - Leafio Role at Montu
What are the primary responsibilities of the CRM Campaign Specialist at Leafio?

The CRM Campaign Specialist at Leafio is mainly responsible for the development, execution, and continuous refinement of multi-channel campaigns and CRM communications. This includes collaborating with business stakeholders, managing campaign delivery, utilizing data for audience segmentation, and ensuring compliance with relevant privacy regulations.

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What qualifications are needed to become a CRM Campaign Specialist at Leafio?

To qualify for the CRM Campaign Specialist position at Leafio, candidates should have 2-3 years of experience in a CRM, lifecycle, or marketing automation role. Familiarity with HTML, CSS, and the Braze platform is essential, alongside strong collaboration skills, a keen attention to detail, and data-driven thinking.

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How does Leafio support professional development for the CRM Campaign Specialist?

Leafio actively supports professional development through access to SAGED courses via the Greenhouse learning platform, promoting continuous learning and growth. This reflects Montu's commitment to its employees' career advancement.

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What tools does the CRM Campaign Specialist at Leafio use for campaign management?

The CRM Campaign Specialist will utilize several tools, notably the Braze CRM platform for campaign execution and management, along with other marketing automation tools to manage communication workflows, customer data, and analysis of campaign performance metrics.

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Is the CRM Campaign Specialist role at Leafio a remote position?

Yes, the CRM Campaign Specialist role at Leafio is fully remote, offering the flexibility to work from home while providing access to co-working spaces in major Australian cities for added convenience.

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Common Interview Questions for CRM Campaign Specialist - Leafio
Can you describe your experience with CRM and marketing automation tools?

In your response, highlight specific tools you've worked with, particularly any experience with Braze or similar platforms. Discuss how you've utilized these tools for campaign execution and how that experience has shaped your approach to data-driven marketing.

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How do you ensure the campaigns you execute are GDPR compliant?

Discuss your understanding of compliance standards related to customer data handling. Explain how you implement safeguards, such as obtaining consent and managing data securely, while maintaining effective communication strategies.

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What is your approach to segmenting audiences for CRM campaigns?

Describe your process for audience segmentation based on customer data. Explain how you utilize insights to create personalized campaigns and why segmentation is crucial for engagement and retention.

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Can you give examples of A/B testing you've conducted?

Share specific instances where you've implemented A/B testing, outlining the objectives, strategies for testing, and how the results impacted future campaigns. Emphasize the importance of testing in optimizing campaign performance.

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How do you handle tight deadlines and multiple campaign requests?

Talk about your prioritization strategies and time management skills in managing tight deadlines. Provide examples of how you've successfully juggled multiple projects while maintaining high-quality output.

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What does being a 'Braze super user' mean to you?

Explain your understanding of what it means to be a Braze super user and how you would leverage this expertise to assist your team. Discuss the importance of mastering the platform to maximize its capabilities for campaign effectiveness.

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What role does communication play in successful campaign execution?

Outline the importance of clear and open communication with various stakeholders. Discuss how effective collaboration leads to successful campaign outcomes by ensuring everyone is aligned on objectives and timelines.

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Describe a challenging campaign you worked on. What was your strategy and outcome?

Share a detailed account of a challenging project, focusing on your problem-solving approach, the strategies you implemented, and the results achieved. Highlight any learning experiences or adjustments made along the way.

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How do you measure the success of a CRM campaign?

Detail the specific key performance indicators (KPIs) you track to determine the success of campaigns. Discuss how you report on these metrics and propose changes based on performance insights.

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What innovative ideas would you bring to our CRM strategy at Leafio?

Present a few innovative strategies or technologies you've seen in other successful campaigns. Be specific about how you believe these ideas could enhance Leafio's CRM efforts, promoting engagement and retention.

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Our mission: improve the lives of millions of people through medical alternative therapies.

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Full-time, remote
DATE POSTED
December 12, 2024

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