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SEA Manager (f/m/x)

Company Description

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment for a steep learning curve.

We are looking for a SEA Manager (f/m/x) for our B2C brand Autohero. With our unique online as well as offline presence and product offering we are disrupting the automotive industry, one of the biggest markets still in the hands of traditional players.
We are working in a fast paced, bottom-up environment, with outstanding skilled team members with different backgrounds and expertice, aiming to make Autohero the Nr.1 used-car-buying platform.

Join us and let's conquer the automotive market!

Job Description

  • Take ownership of planning, executing, and optimising campaigns in GoogleAds / MicrosoftAds Search and YouTube
  • Leverage YouTube as a complementary channel to grow your skillset and explore its potential to scale up search brand results, driving brand buildup as well as direct performance outcome
  • Analyse complex sets of data using in-house tools to uncover growth opportunities and proactively push for scaling them in collaboration with your team
  • Fully own the budget for your market's channels, ensuring maximum impact and business growth across Google Ads and YouTube.
  • Collaborate with cross-functional teams (Design, Marketing Automation, Marketing Controlling, Video Production, etc.) on campaign planning, advertising materials, reporting, automation, and optimisation

Qualifications

  • Proven experience managing and expanding Google Ads Search campaigns with a track record of delivering results in a fast-paced environment.
  • A keen interest in expanding your knowledge beyond Search towards YouTube Ads and its potential to complement and scale brand traffic
  • Strong organisational skills, a tech-savvy mindset, and a detail-oriented approach. You work independently and have a can-do attitude.
  • A solid understanding of tracking, measurement, and attribution models.
  • Excellent command of Excel/Google Sheets. Knowledge of SQL and GoogleQuery are a plus
  • Fluency in English and Spanish/Italian/German/French is required, any other additional European language would be a plus

Additional Information

  • Once a unicorn, now a listed public company, be part of our success story!
  • We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
  • More than 90 different nationalities make up for a truly international and diverse working environment
  • We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
  • Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
  • Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! 
     

Contact
Joanna Sinicka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

#LI-A1

Average salary estimate

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$70000K

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What You Should Know About SEA Manager (f/m/x), AUTO1 Group

Are you passionate about search engine advertising and eager to take your career to the next level? Join us as a SEA Manager (f/m/x) at Autohero, nestled in the vibrant heart of Berlin. Our pioneering team of marketing experts is revolutionizing the automotive industry by leveraging data-driven insights to enhance performance marketing and improve the customer journey. As part of our dynamic B2C brand, your role will involve planning, executing, and optimizing campaigns across Google Ads and Microsoft Ads, as well as exploring YouTube to scale brand results. You’ll analyze complex datasets and uncover growth opportunities, all while collaborating with a multidisciplinary team including design and marketing automation experts. At Autohero, we pride ourselves on our fast-paced, inclusive environment that fosters both personal and professional growth, offering a distinctive opportunity to make an impactful contribution in a sector traditionally dominated by legacy players. With competitive benefits, flexible working hours, and a commitment to your well-being—including free access to mindfulness resources—we're excited for you to join us on our journey to becoming the number one used-car-buying platform. If you have proven experience in managing Google Ads, a knack for analytics, and a can-do attitude, let’s make waves together in the automotive world!

Frequently Asked Questions (FAQs) for SEA Manager (f/m/x) Role at AUTO1 Group
What are the main responsibilities of a SEA Manager at Autohero?

As a SEA Manager (f/m/x) at Autohero, your main responsibilities include planning, executing, and optimizing Google Ads and Microsoft Ads Search campaigns, analyzing data to uncover growth opportunities, and managing the budget for your channels. You will also have the unique opportunity to utilize YouTube as a complementary channel to enhance brand traffic and performance outcomes.

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What qualifications are needed to become a SEA Manager at Autohero?

To thrive as a SEA Manager (f/m/x) at Autohero, you should have proven experience in managing Google Ads campaigns, strong organizational and analytical skills, and a keen interest in expanding your knowledge of YouTube Ads. Proficiency in Excel/Google Sheets and fluency in English are required, and knowledge of SQL would be a plus.

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What can I expect in terms of team collaboration as a SEA Manager at Autohero?

At Autohero, collaboration is key! As a SEA Manager (f/m/x), you will work alongside diverse teams including design, marketing automation, and video production, ensuring a cohesive approach in campaign planning and execution.

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What growth opportunities are available for a SEA Manager at Autohero?

Autohero is dedicated to your professional growth. As a SEA Manager (f/m/x), you'll have access to a dedicated education budget for online courses and training, helping you expand your skills and explore new areas like YouTube Ads.

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How does Autohero support work-life balance for SEA Managers?

Work-life balance is an integral part of our culture at Autohero. As a SEA Manager (f/m/x), you will enjoy flexible working hours, the option to work from home, and generous vacation days, ensuring you can recharge and maintain your well-being.

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Is knowledge of other languages beneficial for a SEA Manager role at Autohero?

Yes, at Autohero, fluency in English and another European language like Spanish, Italian, German, or French is highly beneficial for a SEA Manager (f/m/x). Multilingual capabilities enhance communication with diverse stakeholders and enrich our team culture.

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What tools will I be using as a SEA Manager at Autohero?

As a SEA Manager (f/m/x) at Autohero, you will utilize various tools including Google Ads, Microsoft Ads, and in-house analytics tools to analyze campaign performance and identify opportunities for optimization.

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Common Interview Questions for SEA Manager (f/m/x)
Can you describe your experience with Google Ads campaigns?

Highlight specific campaigns you've managed, focusing on objectives, strategies you employed, and the results achieved. Use metrics to back up your success, such as increased click-through rates or ROI.

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How do you approach analyzing data for your campaigns?

Discuss your methodology for data analysis, including which tools you use, how you identify trends, and how you apply these insights to optimize future campaigns for better performance.

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What strategies would you implement for a successful YouTube Ads campaign?

Outline tactics like audience targeting, optimal ad formats, and creative content strategies. Mention your understanding of how to measure success and adjust ads based on performance metrics.

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How do you ensure budget management and maximize ROI?

Demonstrate your skills in budget allocation and monitoring results against expenditures. Share your experiences in reallocating funds to top-performing campaigns and how you avoid overspend.

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What collaborative experiences have you had in your previous roles?

Share examples of working with cross-functional teams, emphasize effective communication, and clarify your role in coordinating with different departments to achieve campaign goals.

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How do you keep up with trends in digital marketing and SEA?

Describe methods such as following industry blogs, attending webinars, participating in online communities, or taking courses to stay informed about the latest trends, tools, and best practices.

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What challenges have you faced in past campaigns, and how did you overcome them?

Narrate a specific challenge, outline your problem-solving process, and explain how your actions led to a successful outcome, demonstrating resilience and analytical thinking.

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How do you prioritize tasks and manage time effectively?

Discuss your process for setting priorities based on campaign deadlines and data analysis. Mention tools you may use for project management and how you communicate progress.

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What do you believe is the future of SEA in the automotive industry?

Share your insights on evolving trends such as increased automation, personalization through data, and the impact of new technologies, while emphasizing Autohero's potential to lead these changes.

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Why do you want to work at Autohero as a SEA Manager?

Express your admiration for Autohero’s innovative approach in the automotive industry, your enthusiasm for joining a diverse team, and how your skill set aligns with the company’s goals.

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auto1 group is a multi-brand technology company that is building the best way to buy and sell cars. our local european consumer brands, like wirkaufendeinauto.de, offer consumers the fastest and easiest way to sell their cars. our merchant brand, ...

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Full-time, hybrid
DATE POSTED
November 30, 2024

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