SEA Manager (f/m/x)

As a SEA Manager (f/m/x) at Autohero, you will take ownership of planning, executing, and optimizing our Google Ads and YouTube campaigns. You'll analyze data to uncover growth opportunities and manage the budget for your market's channels, collaborating with cross-functional teams for effective campaign execution and improvements.

To be successful as a SEA Manager (f/m/x) at Autohero, you'll need proven experience in managing Google Ads Search campaigns, a keen interest in expanding your skills towards YouTube Ads, and strong organizational abilities. Excellent command of Excel and familiarity with tracking and attribution models are essential, along with fluency in English and one or more additional European languages.

At Autohero, we are dedicated to investing in your personal and professional growth as a SEA Manager (f/m/x). We provide a dedicated education budget for online courses, conferences, and training. You’ll also be part of a diverse team that encourages continuous learning and collaboration to enhance your skillset.

Working as a SEA Manager (f/m/x) at Autohero is a unique experience. We have a flat, bottom-up environment that fosters innovative thinking, combined with a supportive culture focused on well-being. Our diverse team of over 90 nationalities allows for a wealth of perspectives and ideas in our marketing strategies.

At Autohero, we prioritize work-life balance for our SEA Managers (f/m/x) by offering flexible working hours, remote work options, and generous holiday allowances. We believe that a healthy work-life balance enhances productivity and creativity, making it essential to your success in the role.

In answering this question, you should highlight specific campaigns you've managed, the strategies you used, and the results you achieved. Discuss your approach to optimization and any learning experiences that shaped your expertise in SEA.

Explain your methods for tracking key performance indicators (KPIs) such as click-through rates, conversion rates, and ROI. Mention any tools or analytics platforms you've used and how you leverage data to inform your next steps for campaign improvement.

Demonstrate your understanding of YouTube's unique audience and advertising format by mentioning strategies like targeting, video content optimization, and collaboration with influencers that can enhance brand presence and audience engagement.

Share a specific example where you encountered obstacles, detailing your analytical approach to identifying the issue and the actionable steps you took to resolve it. Focus on the lessons learned and how they impact your future work.

Talk about the resources you use, such as industry blogs, webinars, and online courses. Mention any key thought leaders in the SEA space whose insights you value and how you apply new strategies to your campaigns.

Provide a detailed example of how you collected and interpreted data to identify a growth opportunity, the methodologies you used for analysis, and how these insights translated into actionable strategies that led to measurable results.

List the tools you’re proficient with, such as Google Ads, SEMrush, or analytics platforms, and describe how you utilize these tools to streamline campaign management, enhance reporting, and gather insights for optimization.

Discuss your strategies for allocating and managing your campaign budget effectively, including how you track spending, analyze performance data to maximize ROI, and make adjustments based on campaign success.

Demonstrate your understanding of Autohero's mission and values, expressing what excites you about the role and how your skills align with the company’s goals in revolutionizing the automotive industry.

Highlight the importance of collaboration with teammates from design, marketing automation, and other departments. Discuss how effective communication and shared insights contribute to the success of campaigns and help in achieving overall business objectives.