Product Marketing Manager, Armenia, Remote

As a Product Marketing Manager at Fundraise Up, your core responsibilities will include developing marketing briefs, messaging documents, and competitive positioning. You'll work closely with various teams to ensure our product solutions meet customer needs. Additionally, you'll be involved in creating internal training content, launching new products, and contributing to a customer reference program to showcase success stories.

Candidates applying for the Product Marketing Manager position at Fundraise Up should have at least 5 years of experience in product marketing, preferably within the B2B or SaaS industry. A strong understanding of product marketing principles, excellent communication skills, and proficiency with digital marketing tools like Hubspot or Salesforce are essential. Being a self-starter with a passion for continuous learning is also important.

Fundraise Up offers a comprehensive benefits package for the Product Marketing Manager role, which includes 30 days of paid time off, home office setup assistance, reimbursement for English learning courses and professional education, as well as gym membership support. Additionally, there are provisions for coworking space reimbursement and stock options.

At Fundraise Up, collaboration is key, especially for the Product Marketing Manager role. You'll be working closely with various teams including sales, engineering, and customer success. Regular communication and alignment on projects are encouraged to ensure that marketing strategies effectively reflect the needs and voice of the customer.

The Product Marketing Manager position at Fundraise Up is unique because it allows you to directly impact the success of our innovative fundraising platform. You'll be leveraging your marketing expertise to bridge the gap between product and user needs, contributing to a mission that empowers non-profits globally. Moreover, the remote work environment offers flexibility while working in a fast-paced, rewarding atmosphere.

When developing a product marketing brief at Fundraise Up, start by gathering insights on customer needs and competitive analysis. Then, structure the brief to clearly articulate the product’s value proposition, target audience, and messaging strategy. Highlight key features and benefits and include success metrics to measure effectiveness.

In your response, detail a specific product launch where you played a key role. Discuss how you coordinated across various teams, the strategies you employed for market penetration, and how you measured success post-launch. Always highlight your ability to adapt and learn from the outcomes.

For competitive analysis, gather data on competitors’ products, pricing, and messaging. Tools like SWOT analysis can be helpful to identify strengths and weaknesses. Regularly update this analysis to keep abreast of market changes. Use insights to inform positioning and to refine your marketing strategies at Fundraise Up.

When handling feedback from sales and engineering teams, it's important to maintain open communication. Listen actively to their insights and concerns, validating their perspectives. Use their feedback to refine product messaging and marketing strategies, demonstrating your commitment to collaboration and continuous improvement.

Share your passion for understanding customer needs and translating them into effective marketing strategies. Express your enthusiasm for working in a role that emphasizes collaboration and innovation, particularly in a company like Fundraise Up that makes a positive impact on global non-profits.

To ensure product messaging resonates with customers, start by thoroughly understanding their challenges and needs. Craft clear, compelling messages that speak directly to their pain points and benefits. Testing messaging across various channels can also help determine effectiveness.

Discuss specific tools you've used, such as Hubspot or Salesforce, and how they have supported your marketing efforts. Highlight campaigns you've managed using these platforms, focusing on how they improved customer engagement and drove conversions.

For audience segmentation, analyze customer demographics and behavior. Utilize data to create distinct segments based on needs and use cases. This allows for tailored messaging and targeted marketing efforts that drive higher engagement and conversion rates.

Prioritization involves assessing each project based on strategic impact, deadlines, and available resources. Create a matrix to evaluate urgency versus importance. Stay agile and communicate effectively with relevant teams to adjust priorities as needed.

The most critical aspect of product marketing is understanding your customer. This drives every element from messaging to product positioning. By maintaining a customer-centric approach, you can ensure that your marketing strategies are impactful, ultimately supporting the success of the products at Fundraise Up.