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Senior Display Marketing Manager (f/m/x)

Company Description

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment for a steep learning curve.

We are looking for a Senior Display Marketing Manager (f/m/x) for our B2C brand Autohero. With our unique online as well as offline presence and product offering we are disrupting the automotive industry, one of the biggest markets still in the hands of traditional players.
We are working in a fast paced, bottom-up environment, with outstanding skilled team members with different backgrounds and expertice, aiming to make Autohero the Nr.1 used-car-buying platform.

Join us and let's conquer the automotive market!

Job Description

  • Take full ownership of display and programmatic advertising campaigns across platforms such as DV360, Meta, Outbrain, Taboola, and others, ensuring exceptional performance and growth.
  • Strategically manage multimedia campaigns, including image and video ads, to achieve both brand-building and direct performance objectives.
  • Dive deep into the vast space of display and programmatic advertising, breaking it into smaller sections to set up targeted tests and refine strategies based on data-driven insights.
  • Use your extensive knowledge to optimise campaigns, ensuring state-of-the-art setups that align with the latest industry standards and trends.
  • Collaborate with cross-functional teams (Design, Marketing Automation, Video Production, etc.) to create innovative advertising materials and strategies.
  • Mentor and guide junior and mid-level colleagues, sharing your expertise to foster growth and ensure knowledge transfer across the team.
  • Maintain a strong international overview of our business, operating across 9 European markets, and adapt strategies to meet diverse market needs

Qualifications

  • Extensive experience managing and optimising display and programmatic advertising campaigns across platforms like DV360, Meta, Outbrain, Taboola, and others.
  • Highly skilled in managing image and video ads, with a deep understanding of multimedia campaign strategies and their impact on performance and branding.
  • Strong analytical mindset, with the ability to interpret complex data and translate it into actionable strategies that deliver measurable results with very good command of Excel/Google Sheets. Tableau is a plus.
  • Thinking strategically and creatively, constantly challenging the status quo and pushing for innovative solutions.
  • Highly organised, detail-oriented, and able to manage multiple campaigns, platforms, and markets simultaneously.
  • A natural leader and mentor, with the ability to guide and inspire colleagues while fostering a culture of collaboration and learning.
  • Fuent in English and Spanish/Italian/German/French is required, any other additional European language would be a plus (another european language is a plus)

Additional Information

  • Once a unicorn, now a listed public company, be part of our success story!
  • We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
  • More than 90 different nationalities make up for a truly international and diverse working environment
  • We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
  • Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
  • Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! 
     

Contact
Joanna Sinicka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

#LI-A1

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What You Should Know About Senior Display Marketing Manager (f/m/x), AUTO1 Group

Are you passionate about performance marketing and ready to take your career to the next level? Join our dynamic team at Autohero as a Senior Display Marketing Manager (f/m/x) in the vibrant heart of Berlin! Here at Autohero, we're revolutionizing the automotive industry with a unique blend of online and offline experiences. In this role, you will take full ownership of display and programmatic advertising campaigns across major platforms including DV360, Meta, and Outbrain. Your creativity and analytical skills will shine as you manage multimedia campaigns and leverage data-driven insights to optimize performance. Collaborating with cross-functional teams, you'll create innovative advertising strategies while mentoring junior colleagues to foster an environment of learning and growth. With a strong overview of our operations across nine European markets, you're expected to adapt strategies to meet diverse market needs. We value thinkers who can challenge the status quo and push for innovative solutions. Plus, enjoy a flexible work-life balance, an education budget for personal and professional growth, and a genuinely inclusive culture that celebrates diversity. If you're ready to disrupt the automotive market with us, apply today!

Frequently Asked Questions (FAQs) for Senior Display Marketing Manager (f/m/x) Role at AUTO1 Group
What are the key responsibilities of the Senior Display Marketing Manager at Autohero?

As a Senior Display Marketing Manager (f/m/x) at Autohero, you'll take complete ownership of our display and programmatic advertising campaigns across several platforms like DV360 and Meta. Your role involves strategizing multimedia campaigns, conducting targeted tests within display ads, optimizing setups according to industry standards, and collaborating with various teams to innovate advertising content.

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What qualifications are required for the Senior Display Marketing Manager position at Autohero?

To qualify for the Senior Display Marketing Manager (f/m/x) role at Autohero, you should have extensive experience in managing and optimizing display and programmatic advertising campaigns. Strong analytical skills, proficiency in multimedia campaign strategies, and the ability to mentor others are essential. Additionally, proficiency in English and another European language is required.

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How does Autohero support the professional growth of Senior Display Marketing Managers?

Autohero is committed to your personal and professional development as a Senior Display Marketing Manager (f/m/x). We provide a dedicated education budget for online courses, conferences, and trainings, ensuring you stay current with industry trends and enhance your skills. Join us and thrive in a culture that values continuous learning!

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What type of campaigns will the Senior Display Marketing Manager at Autohero oversee?

In your role as Senior Display Marketing Manager (f/m/x) at Autohero, you will oversee various display and programmatic advertising campaigns. This includes managing both image and video ads that align with brand-building and direct performance objectives, ensuring our campaigns resonate across diverse European markets.

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What is the work culture like at Autohero for the Senior Display Marketing Manager?

The work culture at Autohero is vibrant and inclusive, particularly for the Senior Display Marketing Manager (f/m/x) role. You will be part of a diverse team that values direct communication and teamwork. With various perks, including flexible working hours and an emphasis on mental well-being, we strive for a balanced and fulfilling work environment.

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How does the Senior Display Marketing Manager role contribute to Autohero's overall success?

The Senior Display Marketing Manager (f/m/x) plays a pivotal role in Autohero’s success by driving high-performance advertising strategies. By optimizing campaigns based on data-driven insights, you'll enhance customer engagement and contribute to our goal of becoming the number one used-car-buying platform in Europe.

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What benefits can the Senior Display Marketing Manager expect at Autohero?

As a Senior Display Marketing Manager (f/m/x) at Autohero, you can expect a host of benefits, including discounts on prominent brands, special offers on used cars, flexible working options, and 30 days of vacation. Additionally, you’ll have free access to wellness resources like Headspace to ensure your mental well-being.

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Common Interview Questions for Senior Display Marketing Manager (f/m/x)
Can you describe your experience with programmatic advertising campaigns?

Talk about specific platforms you've used, detailing any successful campaigns you managed. Highlight your skill in analyzing data to refine your strategies and how you've creatively approached campaign challenges.

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How do you approach optimizing campaigns across different platforms?

Explain your systematic approach to A/B testing, performance analysis, and adapting strategies per platform. Share a specific example where your optimization led to measurable results.

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What role does data play in your decision-making process for display advertising?

Emphasize your reliance on data to inform campaign adjustments. Provide examples where data insights led to improved performance and how you track KPIs effectively.

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How do you balance brand promotion with direct response objectives in multimedia campaigns?

Describe your understanding of the relationship between long-term brand strategies and immediate performance metrics. Sharing specific instances where you successfully aligned both will strengthen your answer.

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What has been your most challenging display marketing campaign, and how did you handle it?

Narrate a specific challenge, detailing the steps you took to overcome it. Focus on your problem-solving skills and the strategies you implemented to ensure campaign success.

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How do you mentor junior team members and foster a collaborative environment?

Discuss your leadership style and how you encourage open communication and collaboration within your team. Share a successful mentoring experience that led to measurable improvements.

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What strategies do you use to stay updated on the latest trends in digital marketing?

Mention online resources, industry publications, or conferences you follow to remain informed. Describe how you integrate this knowledge into your work.

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Can you explain your experience working across diverse European markets?

Share your experiences working with teams or campaigns in different countries, highlighting any unique strategies you tailored to meet varying cultural needs or preferences.

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How do you prioritize tasks when managing multiple campaigns simultaneously?

Explain your organizational strategies, such as using project management tools, outlining deadlines, and delegating responsibilities to ensure all campaigns receive the attention they need.

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What do you see as the future of display advertising, and how will you adapt to it?

Discuss emerging trends, technological advancements, or evolving consumer behaviors. Convey your proactive approach to adopting innovations that can enhance display advertising performance.

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auto1 group is a multi-brand technology company that is building the best way to buy and sell cars. our local european consumer brands, like wirkaufendeinauto.de, offer consumers the fastest and easiest way to sell their cars. our merchant brand, ...

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Full-time, hybrid
DATE POSTED
November 29, 2024

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