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MarTech Operations Manager

About Us:

SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle. 

We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We're looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

What are we looking for?

As the MarTech Operations Manager at SentinelOne, you will be the driving force behind the success of our key ABM, Content Experience, and Conversational Marketing platforms. You will take ownership of the entire lifecycle of these platforms, from defining and documenting requirements to optimizing configurations and managing day-to-day operations. The goal is to maximize the value from each platform. You will work closely with marketing, sales, and cross-functional teams to ensure these platforms align with business goals and drive measurable success. The ideal candidate for this role will have extensive experience in marketing technology and product management, with a strong focus on ABM, Content Experience, and Conversational Marketing platforms. You should be adept at analyzing platform performance and campaign metrics to generate actionable insights, communicating these findings to stakeholders, and fostering user adoption through effective training and support. Strong problem-solving, communication, and collaboration skills, along with the ability to thrive in a dynamic environment, are essential.

What will you do?

  • Serve as the primary owner of our ABM, Content Experience, and Conversational Marketing platforms. Manage daily operations, overall performance, and act as the primary point of contact for troubleshooting, user support, and addressing technical issues.
  • Define and document platform requirements, ensuring alignment with marketing and sales strategies.
  • Optimize platform configurations to maximize functionality, scalability, and ROI.
  • Define and maintain a product roadmap for continuous enhancement and optimization of Demandbase, PathFactory, and Qualified, prioritizing based on stakeholder feedback and strategic goals.
  • Analyze platform usage data and campaign performance metrics, providing actionable insights to improve targeting, engagement, and conversions.
  • Develop and track KPIs for the platforms, ensuring alignment with business objectives and measurable success.
  • Establish and enforce best practices for the use of these platforms, ensuring compliance with data security and privacy regulations.
  • Monitor platform updates and new features, assessing their potential impact and implementing changes as needed.
  • Design and deliver training programs, resources, and documentation to enable teams to leverage the platforms effectively.
  • Communicate platform updates, insights, and opportunities to stakeholders, ensuring alignment on goals and outcomes.

What skills and knowledge should you bring?

  • Bachelor’s degree in Marketing, Business, IT, or a related field; advanced degree preferred.
  • 5+ years in marketing technology or product management, with hands-on expertise in ABM, Content Experience, and Conversational Marketing platforms.
  • Strong understanding of marketing principles, customer journeys, and campaign optimization strategies.
  • Ability to analyze platform usage and campaign metrics, deliver actionable insights, and optimize performance.
  • Ability to clearly communicate technical concepts to non-technical stakeholders and collaborate across teams.
  • Proven ability to design and deliver training programs to maximize user adoption of platforms.
  • Familiarity with data privacy and compliance standards (e.g., GDPR, CCPA) and their implications for MarTech tools.
  • Strong organizational and troubleshooting skills, with the ability to manage multiple priorities and address technical challenges effectively.

Why us? 

You will be joining a cutting-edge company where you will tackle extraordinary challenges and work with the very best in the industry.

  • Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
  • Unlimited PTO
  • Industry-leading gender-neutral parental leave
  • Paid Company Holidays
  • Paid Sick Time
  • Employee stock purchase program
  • Disability and life insurance
  • Employee assistance program
  • Gym membership reimbursement
  • Cell phone reimbursement
  • Numerous company-sponsored events, including regular happy hours and team-building events
This U.S. role has a base pay range that will vary based on the location of the candidate.  For some

locations, a different pay range may apply.  If so, this range will be provided to you during the recruiting

process.  You can also reach out to the recruiter with any questions.

Base Salary Range
$104,000$143,000 USD

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles. 

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Average salary estimate

$123500 / YEARLY (est.)
min
max
$104000K
$143000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About MarTech Operations Manager, SentinelOne

At SentinelOne, we are seeking a talented MarTech Operations Manager who will play a pivotal role in driving the success of our Account-Based Marketing (ABM), Content Experience, and Conversational Marketing platforms. In this exciting remote position, you will oversee the entire lifecycle of these platforms, from defining requirements to optimizing configurations and managing daily operations. You’ll collaborate with marketing, sales, and cross-functional teams, ensuring that our platforms align with business goals and deliver measurable outcomes. Your extensive experience in marketing technology and product management, particularly in ABM and related areas, will be critical in maximizing the value of our tools. The ideal candidate will have a knack for analyzing performance metrics and translating insights into actionable strategies to boost user adoption and engagement. You'll also implement best practices while ensuring compliance with data security and privacy regulations. If you thrive in a dynamic environment and love solving problems collaboratively, we would be thrilled to have you on our team at SentinelOne!

Frequently Asked Questions (FAQs) for MarTech Operations Manager Role at SentinelOne
What are the primary responsibilities of a MarTech Operations Manager at SentinelOne?

The MarTech Operations Manager at SentinelOne is responsible for managing our key platforms, including ABM, Content Experience, and Conversational Marketing. This entails overseeing daily operations, optimizing configurations for maximum functionality, analyzing campaign metrics, and ensuring user support. A core part of the role involves defining and documenting platform requirements to align with marketing and sales strategies.

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What qualifications are needed for the MarTech Operations Manager role at SentinelOne?

To be considered for the MarTech Operations Manager position at SentinelOne, candidates should hold a Bachelor’s degree in Marketing, Business, IT, or a related field, with an advanced degree preferred. Additionally, at least 5 years of experience in marketing technology or product management, with hands-on expertise in platforms like ABM, is necessary. Strong communication skills and familiarity with data privacy regulations are also essential.

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How does the MarTech Operations Manager enhance marketing strategies at SentinelOne?

The MarTech Operations Manager enhances marketing strategies at SentinelOne by optimizing the use of platforms that drive engagement and conversions. This includes analyzing data, providing insights for campaign improvements, and developing a product roadmap for continuous enhancements. Effective communication and training initiatives also foster user adoption across teams.

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What skills are essential for success as a MarTech Operations Manager at SentinelOne?

Success as a MarTech Operations Manager at SentinelOne requires strong analytical skills for interpreting platform usage data and campaign metrics, exceptional organizational abilities, and problem-solving skills. Candidates should also possess the capacity to train teams effectively and communicate technical concepts to non-technical stakeholders.

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Why should I consider applying for the MarTech Operations Manager position at SentinelOne?

Applying for the MarTech Operations Manager position at SentinelOne offers a chance to work with cutting-edge technology within a forward-thinking company. You will tackle extraordinary challenges, collaborate with industry experts, and enjoy a supportive work environment with excellent benefits, including unlimited PTO, comprehensive health coverage, and more!

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Common Interview Questions for MarTech Operations Manager
Can you explain your experience with ABM platforms?

When answering this question, highlight your hands-on experience with specific ABM platforms, detailing how you managed them, your role in optimizing their use, and how your efforts led to measurable successes in prior positions.

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How do you approach platform performance analysis?

Your answer should emphasize a structured methodology for analyzing platform performance, such as defining KPIs, monitoring usage data, and regularly reviewing campaign metrics to derive actionable insights.

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Describe a challenge you faced while managing a marketing technology platform and how you resolved it.

When discussing a challenge, adopt the STAR method: describe the Situation, the Task you were responsible for, the Action you took to resolve it, and the Result it generated. This structured approach creates a clear narrative that demonstrates your problem-solving skills.

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How do you ensure cross-functional team collaboration in platform management?

Focus on your communication strategies, such as regular stakeholder meetings, collaborative tools for project updates, and how you foster an inclusive culture of input and feedback among marketing, sales, and technical teams.

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What best practices do you recommend for training users on new MarTech platforms?

Share specific training methodologies you have used in the past, including hands-on workshops, comprehensive documentation, or ongoing support systems, emphasizing how these practices fostered successful user adoption.

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How do you stay updated with changes in marketing technology?

Discuss your approaches to staying informed, such as following industry thought leaders, attending webinars and conferences, or participating in online communities. Mentioning specific resources can strengthen your response.

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Can you provide an example of how you transformed a marketing process through technology?

Detail a specific instance where you identified a process needing improvement, the technology you implemented, and the results achieved. Quantifying the outcome can effectively demonstrate your impact.

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What strategies do you use to drive user adoption of marketing platforms?

Elaborate on your user engagement strategies, such as training workshops, resource creation, or regular feedback sessions. Highlight how these initiatives foster a culture of continuous improvement.

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How do you prioritize feature requests from stakeholders?

Discuss criteria you would use for prioritization, such as alignment with business goals, impact on performance, and stakeholder feedback. Describing an actionable process will illustrate your methodical approach.

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What role does data privacy play in your MarTech strategy?

Emphasize the importance of compliance with data protection regulations (such as GDPR) and how you integrate these considerations into your platform management processes, thus aligning with best practices in digital marketing.

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Defeating every attack, every second of every day.

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Full-time, remote
DATE POSTED
December 26, 2024

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