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Paid Social Manager

The Role


Wpromote is looking for a sharp Social Media Manager to join our Paid Social team to manage scalable full-funnel Social advertising campaigns for a small number of exciting clients. We’re looking for someone who’s whip-smart and knows how to get results while having fun along the way. If we could describe the perfect candidate for this role, words like analytical, strategic, proactive, conversion-focused, and hustler come to mind.


At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.


We offer:


-Half-day Fridays year round

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance  and additional voluntary insurance

-Annual Class Pass Credits and more!

 

The anticipated annual salary for this role will range from $65,000 - $85,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.  The total compensation package for this role will include benefits (listed above).


*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship


Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.


#LI-JJ

#LI-Remote


You Will Be
  • Formulating paid-social strategy for client businesses and ensuring that recommendations and decisions are consistent with client objectives
  • Assuming the lead role in integrating our client’s social efforts and demonstrate full understanding of client’s businesses as basis for all future work
  • Fully managing campaign set-up, activation, and day-to-day client communication with support from your Director
  • Working with clients to create a social media strategy that collaborates with email, PR, and advertising campaigns, research top influencers, competitors, and trends in clients’ industries
  • Analyzing and reporting relevant social media KPIs on an on-going basis (varies by client) for successes and opportunities
  • Investigating all new opportunities from a broad perspective to determine the relevancy and soundness of an idea to bring forth to the client


You Must Have
  • 2-3+ years of experience working in paid media advertising comprising of media planning/buying, paid search, and/or paid social within an agency/client environment
  • Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, X, Pinterest, etc.)
  • Strong knowledge of Facebook Ads Manager, as well as other Social Media platform managers
  • Proven experience in developing and executing local advertising campaigns across various paid social platforms
  • Familiarity with Google Analytics
  • Ability to think on your feet and work independently with limited resources on multiple tasks being deadline-driven
  • Facebook Blueprint Certification preferred
  • Solid Knowledge of MS Excel application and general knowledge of other office applications, Google work products, and other common applications
  • Continually seek innovative and breakthrough ideas, approaches, and solutions
  • Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail


Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.


Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.


This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Average salary estimate

$75000 / YEARLY (est.)
min
max
$65000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Paid Social Manager, WPROMOTE

Are you ready to take your social media expertise to the next level? Wpromote is on the lookout for a talented Paid Social Manager who’s eager to create innovative and results-driven advertising campaigns for a select group of exciting clients. In this remote position, you’ll dive deep into formulating effective paid social strategies that align with client objectives, overseeing everything from campaign setup to on-going performance analysis. We're all about collaboration, so you'll work closely with clients and our dynamic team to craft integrated social media strategies that mesh seamlessly with email, PR, and broader marketing efforts. Your analytical prowess will be key as you dig into KPIs, uncovering valuable insights that drive success. The ideal candidate possesses 2-3+ years in paid media advertising, with a strong grasp on platforms like Meta, TikTok, and Pinterest, and is comfortable using tools like Facebook Ads Manager and Google Analytics. At Wpromote, we foster a lively and inclusive work environment, complete with some incredible perks like half-day Fridays, unlimited PTO, and flexibility in your work schedule. So if you're looking to join a passionate team dedicated to pushing the envelope in marketing while enjoying a great work-life balance, Wpromote might just be the perfect fit for you!

Frequently Asked Questions (FAQs) for Paid Social Manager Role at WPROMOTE
What are the responsibilities of a Paid Social Manager at Wpromote?

As a Paid Social Manager at Wpromote, your responsibilities include developing and executing paid social strategies tailored to client goals, managing day-to-day campaign activities, and collaborating with clients to align social media efforts with their overall marketing strategies. You'll also dive into performance analytics, reporting on key performance indicators and discovering opportunities for improvement.

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What qualifications do I need to become a Paid Social Manager at Wpromote?

To qualify for the Paid Social Manager position at Wpromote, you should have 2-3+ years of experience in paid media advertising, particularly with social platforms like Meta, TikTok, and Pinterest. Familiarity with Facebook Ads Manager and Google Analytics is essential, along with strong analytical and creative skills to successfully execute local advertising campaigns.

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What is the work culture like for a Paid Social Manager at Wpromote?

Wpromote prides itself on a vibrant and inclusive work culture. Paid Social Managers are part of a team that encourages collaboration and creativity while prioritizing a strong work-life balance. With remote work flexibility, half-day Fridays, and generous PTO policies, you’ll find that both your professional and personal well-being are valued.

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How does Wpromote support the professional growth of a Paid Social Manager?

At Wpromote, we are dedicated to the professional growth of our employees, including Paid Social Managers. Our supportive environment provides ample opportunities for learning and development through resources, mentorship, and workshops. You'll also have access to a community of talented professionals, all committed to advancing their skills in the ever-evolving digital marketing landscape.

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What kind of projects might I work on as a Paid Social Manager at Wpromote?

As a Paid Social Manager, you will work on a range of projects that include creating and managing advertising campaigns across various social platforms, conducting in-depth competitor analysis, and researching trending influencers within the clients’ industries. The work is diverse and ever-changing, allowing for creative input while achieving measurable results.

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Common Interview Questions for Paid Social Manager
Can you describe your experience with managing paid social campaigns?

In your response, highlight specific social platforms you’ve worked with, types of campaigns you’ve managed, and key results you've achieved. Discuss your approach to audience targeting, budget management, and performance optimization.

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How do you handle reporting and analyzing KPIs for social media campaigns?

To answer, describe your process for tracking performance metrics, tools you use (like Google Analytics or platform-specific dashboards), and how you interpret the data to provide actionable insights to clients. Share examples of how your analysis led to improved campaign results.

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What strategies do you employ to stay updated on social media trends and platform updates?

Discuss the resources you utilize for staying informed, such as industry blogs, webinars, or networking groups. Explain how maintaining this knowledge informs your campaign planning and execution.

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How do you approach collaboration with clients to ensure their goals are met?

Explain your communication strategy, including how you gather client objectives, set expectations, and provide updates. Emphasize your commitment to understanding the client's business and tailoring your strategies accordingly.

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Can you give an example of a challenging campaign you managed and how you overcame obstacles?

Share a specific example that highlights your problem-solving skills. Discuss the analysis you performed, adjustments you made to the strategy, and any creative solutions that led to a successful outcome.

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What role does creativity play in developing paid social strategies?

Describe how you balance creativity with data-driven decisions in your social campaigns. Provide examples of innovative strategies you’ve implemented and their effects on performance.

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How do you ensure alignment between paid social and other marketing channels?

Explain your approach to integrated marketing, including how you communicate with team members across various channels and ensure consistency in brand messaging and campaign objectives.

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What software tools do you find essential for managing social media campaigns?

List the software and tools you regularly use, such as Facebook Ads Manager, analytics platforms, or scheduling tools. Discuss how these tools aid in campaign management and decision-making.

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How do you prioritize tasks and manage deadlines in a fast-paced environment?

Share your time management strategies, including how you assess project urgency, use of to-do lists or project management software, and your method for ensuring all deadlines are met without sacrificing quality.

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Why do you want to work as a Paid Social Manager at Wpromote?

Articulate your interest in Wpromote specifically, linking your skills and experiences to what the company values. Speak about your desire to contribute to a dynamic team and embrace the culture of innovation and inclusivity Wpromote champions.

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Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive...

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Full-time, remote
DATE POSTED
December 24, 2024

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