Senior Regional Marketing Communications Manager APAC & MEA

As a Senior Regional Marketing Communications Manager at Avaloq, your responsibilities include developing regional marketing strategies to enhance brand awareness, managing public and media relations, executing campaigns tailored to the Asia-Pacific and Middle East regions, and overseeing budget management. You will also be fostering relationships with regional sales and product teams to support client and prospect initiatives.

To apply for the Senior Regional Marketing Communications Manager position at Avaloq, you should hold a Bachelor's degree in Marketing, Communications, or a related field. A strong track record in a similar role, as well as excellent communication and project management skills, are also essential. Familiarity with the Asia-Pacific and Middle Eastern financial industry will be beneficial.

At Avaloq, we are committed to your professional growth. As a Senior Regional Marketing Communications Manager, you will be working closely with leading financial institutions, allowing you to enhance your expertise and knowledge. Our collaborative environment encourages continuous learning, innovation, and skill development, empowering you to carve out a successful career path.

For the Senior Regional Marketing Communications Manager role at Avaloq, having proficiency in marketing tools such as HubSpot, Microsoft Dynamics, and other CMS and CRM systems is ideal. These tools will aid you in managing campaigns, analyzing performance, and improving the effectiveness of your marketing efforts.

At Avaloq, you can expect a work culture that values collaboration, diversity, and inclusivity. We believe that different opinions contribute to our success, and we aim to foster a warm, supportive environment where you can be your authentic self. We also prioritize work-life balance, offering flexible working arrangements to ensure you thrive both personally and professionally.

When answering this question, provide specific examples of strategies you've created in the past. Highlight the objectives, challenges faced, and how your approach enhanced brand awareness or market presence. Mention any campaigns or projects where you collaborated with sales teams to achieve success.

Discuss the KPIs and metrics you use to evaluate campaigns, such as ROI, engagement rates, or conversion rates. It’s important to explain how you adapt your strategies based on the analysis of these metrics and include an example where data informed your next steps.

Share any background you have in public relations, including specific campaigns or initiatives you've led. Discuss how you built relationships with media outlets and any successes you've had in securing positive coverage. It’s also helpful to talk about how you handle crises or negative stories.

Describe your techniques for workload prioritization, such as using project management tools or frameworks to keep track of deadlines and deliverables. Emphasize your ability to assess urgency and importance while remaining flexible to adapt to new tasks as they arise.

Provide a detailed account of a campaign, including its objectives, your role, execution steps, and the results achieved. Be ready to discuss any challenges faced and how you overcame them, showcasing your strategic thinking and adaptability.

Discuss your strategies for building and maintaining partnerships with these teams. Emphasize communication, collaboration, and regular check-ins to align objectives and share knowledge. A specific example of how you supported sales initiatives can strengthen your answer.

Explain the importance of content in engaging your audience and driving results. Share your experience in creating various types of content—such as written, visual, or video—and how you tailored it to different channels and audiences for maximum impact.

Mention the resources you rely on to stay informed, such as industry publications, webinars, and networking events. Discuss any relevant forums or communities you participate in, and highlight how this knowledge enriches your marketing approach at Avaloq.

Share examples of how you manage stress and meet deadlines, emphasizing your time management skills and the processes you have in place to ensure tasks are completed efficiently. Discuss any tools or techniques that help you stay organized under pressure.

This is a great opportunity to show your knowledge of Avaloq and express your passion for the company's mission. Discuss what excites you about the role and how your values align with Avaloq's focus on innovation and democratizing access to wealth management.