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Senior Marketing Consultant, Partner Ecosystem

About the Company

Bridge Partners is the leading growth consultancy for the tech and cloud industry. We help our customers grow through highly effective marketing, sales, and partner programs. We're advancing bold commitments to sustainability, accessibility, and inclusion for our customers and for our firm. We're trusted advisors to the world's best and most innovative companies, and we successfully lead and execute the most impactful transformations. 


At Bridge Partners, our purpose is to create opportunity and impact for our customers, our peers, and the communities where we work and play. We've built a truly modern workplace at here Bridge Partners: our work is meaningful, our environment is flexible, and our talent is distributed. We lead with culture and values at Bridge; we're authentic, inclusive, collaborative, and humane. Every one of us shares a passion and a practical enthusiasm for fresh opportunities—for finding new ways to grow, adapt, accelerate, and create value. Learn how the real you can make a real impact today at www.bridge.partners/careers. We are #BridgePartnersProud.


Your role as the Senior Marketing Consultant, Partner Ecosystem

You will be a key member of our Partner Ecosystems practice, responsible for providing subject matter expertise across clients and projects and working closely with a cross-functional team to deliver partner programs, enablement, and campaigns. You will own the execution of partner go-to-market projects, working across a network of internal and external stakeholders to develop high-quality deliverables – such as joint GTM plans, partner program frameworks, and ecosystem campaigns and enablement at scale.

 

This role is remote and can be located in any US state, except for Hawaii. 


How you’ll contribute

You will work with our clients to provide strategic guidance and development and execution of the following types of partner channel growth initiatives:

·        Partner relationship management, working as the primary point of contact for marketing initiatives with partners

·        Identification, development, and execution of co-marketing strategies and activities

·        Design and activation of partner marketing campaigns

·        Development of partner content and readiness resources

·        Organization of joint events, webinars, etc.

·        Co-marketing funding strategy and management

·        Performance measurement and analysis of partner marketing activities and impact

·        Partner community engagement and management


Your skills and approach
  • 8+ years in partner channel, with an emphasis in developing and managing partner marketing programs 
  • Experience with various partner types (e.g. ISVs, SIs, MSPs, Cloud Providers); and partner routes-to-market, including cloud marketplaces
  • Working knowledge of partner technology platforms and tools (e.g., PRMs, TPMA)
  • Understanding of modern partner ecosystem dynamics, business drivers, and functional best practices
  • Track record of managing partner programs, initiatives, and projects with a strong bias for action and results
  • B2B tech and cloud sector expertise
  • 5+ years working in a consultancy or agency environment
  • A high-energy, creative, and resourceful self-starter who demonstrates outstanding management skills and personal accountability.
  • Comfortable working in a complex, often ambiguous, fast-paced environment with frequently changing priorities
  • Strong business acumen, ability to provide consultative and diplomatic guidance, highly adept at leading virtual meetings and contributing to client presentations
  • Excellent cross-group collaborator and communicator


The salary range for this role is $100,000-$140,000/year. Actual salary will be determined based on relevant work experience, certifications, education, and geographic location of the hired candidate. The salary listed here is specific to this opening only.


Employees working 20 hours or more per week are eligible for the following benefits:

o   Medical

o   Dental

o   Vision

o   Health Savings Account

o   Commuter Plan

o   Paid Basic Life/AD&D coverage

o   Voluntary Life/AD&D coverage

 

All employees are eligible for:

o   401k Matching

o   Employee Discount Programs

o   Employee Assistance Program

o   Training and Development

o   Bridge Partners Charitable Donation Matching Program


At Bridge Partners we live by our values, which include authenticity. We actively seek out and hire employees from diverse backgrounds to add their authentic voice to our company; we succeed when we create space for people from every background, gender, race, age, religion, ability, and orientation. If you are looking for a place to grow and share your authentic voice, we strongly encourage you to apply for our open positions. We need you and have a space for you to thrive at Bridge Partners. Bridge Partners is an equal-opportunity employer.


Due to the high volume of applications, we are not able to respond to every resume we receive. Thank you for your understanding.

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Average salary estimate

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$100000K
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What You Should Know About Senior Marketing Consultant, Partner Ecosystem, Bridge Partners

At Bridge Partners, we are excited to invite a dynamic Senior Marketing Consultant, Partner Ecosystem to join our remote team! As the leading growth consultancy in the tech and cloud industry, we help our customers soar through innovative marketing, sales, and partner programs. In this pivotal role, you will be a core member of our Partner Ecosystems practice, utilizing your extensive expertise to guide clients and drive impactful marketing strategies. Your passion for growth and creativity will shine as you execute various partner go-to-market projects, collaborating with diverse stakeholders to produce high-quality deliverables like joint GTM plans and partner program frameworks. Imagine building engaging partner marketing campaigns, running joint events, and analyzing the success of your initiatives—all contributing to our clients' growth! With over 8 years of experience in partner channels, your knowledge of different partner types and marketing best practices will be invaluable. This is your opportunity to thrive in a flexible and inclusive environment that celebrates authentic contributions. Let’s create opportunities and impact together at Bridge Partners, where every team member is empowered to find fresh growth avenues and make a real difference.

Frequently Asked Questions (FAQs) for Senior Marketing Consultant, Partner Ecosystem Role at Bridge Partners
What are the key responsibilities of a Senior Marketing Consultant, Partner Ecosystem at Bridge Partners?

As a Senior Marketing Consultant, Partner Ecosystem at Bridge Partners, your main responsibilities include managing partner relationships, developing co-marketing strategies, and executing partner marketing campaigns. Additionally, you'll be involved in creating partner content, organizing joint events, and measuring the performance of marketing activities.

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What qualifications are needed for the Senior Marketing Consultant, Partner Ecosystem role at Bridge Partners?

Candidates for the Senior Marketing Consultant, Partner Ecosystem position at Bridge Partners should have 8+ years in partner channel roles, with extensive experience in developing and managing partner marketing programs. A strong understanding of modern partner ecosystem dynamics and B2B tech expertise is also essential.

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How does Bridge Partners support employee growth as a Senior Marketing Consultant, Partner Ecosystem?

Bridge Partners is committed to employee growth, offering ongoing training and development opportunities for the Senior Marketing Consultant, Partner Ecosystem role. Our culture promotes collaboration and the sharing of innovative ideas, providing a space for all team members to thrive.

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What is the work environment like for a Senior Marketing Consultant, Partner Ecosystem at Bridge Partners?

The work environment for the Senior Marketing Consultant, Partner Ecosystem position at Bridge Partners is highly flexible and remote-friendly. We emphasize a culture of authenticity, inclusivity, and collaboration, allowing you to contribute your best while maintaining a work-life balance.

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Can you describe the partner marketing initiatives a Senior Marketing Consultant will lead at Bridge Partners?

A Senior Marketing Consultant at Bridge Partners will lead various partner marketing initiatives, such as designing and activating partner marketing campaigns, organizing joint webinars, and managing co-marketing funding strategies. This ensures that all partner-driven efforts are aligned with client goals.

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Common Interview Questions for Senior Marketing Consultant, Partner Ecosystem
Can you explain your experience with partner relationship management?

In answering this question, share specific examples from your past roles where you successfully managed partner relationships, highlighting the strategies you used to foster collaboration and achieve mutual objectives.

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What approaches have you used to design effective partner marketing campaigns?

Discuss your creative process for designing partner marketing campaigns, including your methods for identifying goals, target audiences, and key performance indicators to measure success.

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How do you measure the success of partner marketing activities?

Focus on the metrics and tools you utilize to analyze the success of partner marketing activities, explaining how you adjust strategies based on performance data.

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Can you describe a successful co-marketing initiative you've led?

Highlight a specific co-marketing initiative, detailing your role, the partners involved, the goals set, and the tangible outcomes achieved through collaboration.

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What experience do you have with partner technology platforms?

Discuss your familiarity with partner technology platforms such as PRMs or TPMA, providing examples of how you have effectively used these tools to enhance partner engagement.

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How do you approach stakeholder collaboration in partnership programs?

Talk about your experience in collaborating with various stakeholders, emphasizing your communication and negotiation skills that ensure project alignment and success.

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How do you keep up with trends in partner ecosystems?

Mention the resources you use to stay informed about trends in partner ecosystems, such as industry publications, networks, or forums, and how you apply these insights to your work.

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What steps would you take to develop a partner content strategy?

Outline the phases you would follow to develop a partner content strategy, from researching audience needs to planning distribution methods that effectively reach partners.

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Can you share your approach to engaging partner communities?

Discuss how you build and sustain relationships within partner communities, highlighting initiatives or activities that have fostered engagement and collaboration.

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What do you find most challenging about working in a consultancy role?

Share your perspective on the challenges specific to consultancy, and explain how your adaptable and resourceful nature allows you to navigate those challenges effectively.

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Mission: Our purpose is to create growth, opportunity, and impact for our customers, our communities, and each other. Vision: We drive growth and create value for leading organizations. We solve today's challenges and seize tomorrow's opportuniti...

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Full-time, remote
DATE POSTED
December 17, 2024

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