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Growth Strategist

Job Description

Are you looking to drive the growth of an up-and-coming consumer brand? Do you get excited about taking on challenging strategic projects requiring thinking outside the box? Do you excel in collaborative environments where team members learn from each other and drive progress through cross-functional projects?

As a Balsam Brands Growth Strategist, you will support highly impactful projects across multiple functions of our fast-growing omni-channel retail & eCommerce company. You will work closely with senior leaders and team members across all functional areas, supporting projects in diverse areas such as partnerships and strategic alliances, business development, international new markets, retail, operations strategy, business-to-business sales, and more. You will participate in the planning and implementation of strategic projects in a fun, creative, and inspiring work environment.

This full-time position reports to the Senior Growth Manager and is expected to work in a hybrid model, which currently includes Tuesday and Wednesday in-office.

What you’ll do: You will be an integral part of the team leading innovative and out-of-the-box initiatives across our brand portfolio. This could include:

  • Conducting market research and feasibility studies to identify opportunities for new, adjacent business products and services that align with the company’s portfolio
  • Investigating and analyzing potential innovative business development projects, with a focus on evaluating their viability and strategic fit
  • Assisting in the development and testing of new business models, including initial research, drafting concepts, and providing data-driven recommendations
  • Supporting the exploration of new international market opportunities by researching trends, competitors, and potential entry strategies
  • Evaluating and testing strategic partnerships aligned with the company’s brand values

What you bring to the table:

  • Bachelor of Business Administration
  • Minimum of 2 years in roles involving market research, business strategy, or project evaluation, preferably in a fast-paced or innovative environment
  • Demonstrated ability to analyze both qualitative insights and quantitative data, transforming findings into actionable strategies and recommendations
  • Proven experience conducting comprehensive market and competitor research, identifying emerging trends and new opportunities
  • Proficient in Microsoft Excel, including advanced functions like pivot tables, VLOOKUP, and data visualization, to analyze and present findings effectively
  • Strong written and verbal communication skills, capable of preparing compelling presentations and reports using Microsoft PowerPoint
  • A natural ability to think innovatively and develop unique strategies to approach challenges and opportunities
  • Experience in managing projects with competing priorities, ensuring on-time delivery of high-quality outcomes
  • Comfortable working cross-functionally with diverse teams, fostering alignment and shared success on strategic initiatives

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

  • Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
  • Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
  • Up to $2,000 annual funding toward HSA accounts
  • Medical, transit, dependent care FSA
  • Infertility coverage offered on all medical plans
  • Generous parental leave program and flexible return options
  • Company-paid life and AD&D insurance
  • Company-paid short and long-term disability insurance
  • 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
  • Employee Assistance Program (EAP) and other mental health and wellness perks
  • Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
  • Paid 5-week sabbatical leave after 10 years of employment
  • Annual continuous learning benefit up to $1,000 per person, per fiscal year
  • Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
  • Generous team member merchandise discount
  • Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $73,000 to $91,000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

#LI-Hybrid

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Average salary estimate

$82000 / YEARLY (est.)
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$73000K
$91000K

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What You Should Know About Growth Strategist , Balsam Brands

Are you ready to take your strategic skills to the next level? Balsam Brands is searching for a talented Growth Strategist to join our Boise, ID team. In this exciting role, you will be the driving force behind key initiatives that propel our consumer brand forward. If you thrive on collaborating with diverse teams and tackling innovative projects, this position is tailor-made for you! As a Growth Strategist at Balsam Brands, you will immerse yourself in various functions, working right alongside senior leaders. Your mission? To unearth strategic partnerships, evaluate new business models, and explore international market opportunities—all in a creative, fun atmosphere. With a focus on research and analysis, you will identify opportunities that align with our portfolio, assess project viability, and support the development of new concepts that spark growth. We’re looking for someone with a Bachelor of Business Administration and at least 2 years in roles involving market research or business strategy. Your expertise in both qualitative and quantitative analysis will allow you to transform insights into actionable recommendations. Plus, your proficiency in Excel and PowerPoint will ensure you effectively communicate your findings. At Balsam Brands, we believe in a culture that inspires joy and inclusivity. If you're passionate about meaningful work in the eCommerce space, where you can contribute to a vibrant team, apply now and make an impact with us!

Frequently Asked Questions (FAQs) for Growth Strategist Role at Balsam Brands
What are the key responsibilities of a Growth Strategist at Balsam Brands?

As a Growth Strategist at Balsam Brands, your key responsibilities will include conducting market research to identify new business opportunities, supporting the development of innovative business models, and exploring international market strategies. You'll collaborate with senior leaders on various strategic projects and analyze market trends and competitor movements to drive growth.

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What qualifications do I need to apply for the Growth Strategist position at Balsam Brands?

To apply for the Growth Strategist position at Balsam Brands, you need a Bachelor of Business Administration and a minimum of two years' experience in business strategy or market research. Strong analytical skills and experience with project evaluation are critical, along with proficiency in Excel and PowerPoint.

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What experience is preferred for the Growth Strategist role at Balsam Brands?

The Growth Strategist role at Balsam Brands prefers candidates with experience in fast-paced or innovative environments. Proven expertise in conducting comprehensive market research, along with the ability to analyze both qualitative and quantitative data, is essential. A history of managing projects with competing priorities will also be beneficial.

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What type of work environment can I expect as a Growth Strategist at Balsam Brands?

As a Growth Strategist at Balsam Brands, you can look forward to a hybrid work environment that encourages collaboration and creativity. You'll work in a fun and inspiring office atmosphere, with flexibility built into your schedule, including in-office days on Tuesday and Wednesday to foster team synergy.

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How does Balsam Brands support employee development for Growth Strategists?

Balsam Brands places a strong emphasis on employee development for Growth Strategists. We offer annual continuous learning benefits up to $1,000, a supportive culture for career growth, and resources for mentorship. Our commitment to team member wellness and development ensures you'll thrive within our organization.

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Common Interview Questions for Growth Strategist
How do you approach conducting market research as a Growth Strategist?

When conducting market research, I take a systematic approach. I start by identifying the goals of the research, followed by outlining the relevant data sources. I analyze competitor strategies, industry trends, and consumer behaviors, then synthesize this data to inform actionable insights that align with the company’s growth objectives.

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Can you provide an example of a successful project you implemented in a previous role?

Absolutely! In my last role, I led a project that aimed to explore new market opportunities. Through extensive research and analysis, we identified an emerging demographic that was previously untapped. I developed a proposal for a new product line targeting this group, and successfully launched it with measurable sales growth in the first quarter.

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What strategies do you use to foster cross-functional collaboration?

To foster cross-functional collaboration, I prioritize clear communication and common goals. I organize regular updates and brainstorming sessions to ensure all team members are aligned. Building relationships and encouraging open dialogue also help in leveraging diverse perspectives to achieve shared objectives.

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How do you evaluate the viability of a new business model?

Evaluating the viability of a new business model involves a comprehensive analysis of market data, target demographics, and financial projections. I use frameworks like SWOT analysis to assess strengths, weaknesses, opportunities, and threats, ensuring the model aligns with company goals while allowing for strategic flexibility.

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What tools do you use for data analysis and visualization?

I primarily use Microsoft Excel for data analysis, utilizing advanced functions like pivot tables and VLOOKUP to dissect data thoroughly. For visualization, I often incorporate PowerPoint to create compelling presentations that clearly communicate findings and insights to stakeholders.

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Describe a challenge you faced in your previous strategy role and how you overcame it.

In a previous strategy role, I faced a challenge when market conditions rapidly changed, affecting our planned initiatives. To overcome this, I led a swift reassessment of our strategies through collaborative brainstorming sessions, adjusting our approach to focus on more agile and adaptable solutions, which ultimately turned out successful.

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How do you stay up-to-date with industry trends?

I stay abreast of industry trends by engaging with relevant publications, attending webinars, and participating in industry conferences. Networking with fellow professionals also provides insights into innovative strategies and emerging patterns that could affect our business landscape.

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What role does communication play in your work as a Growth Strategist?

Communication plays a pivotal role in my work as a Growth Strategist. It’s essential for articulating ideas clearly, ensuring alignment within teams, and persuading stakeholders. I prioritize transparency and open channels of communication to facilitate collaboration and drive successful outcomes.

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How do you handle competing project priorities?

When faced with competing project priorities, I utilize a prioritization framework to assess urgency and impact. I communicate with stakeholders to gain feedback on priority levels and allocate resources effectively. Maintaining flexibility allows me to adapt as necessary to ensure timely delivery of each project.

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Why do you want to work at Balsam Brands as a Growth Strategist?

I am excited about working at Balsam Brands because of its commitment to innovation and the opportunity to contribute to a thriving eCommerce company that values meaningful connections. I align with the company’s mission of creating joy together, and I look forward to applying my strategic skills to foster growth within such a positive work culture.

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Balsam Brands is a multi-brand eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity to those who are seeking to have a meaningful impact in a fast-paced, high-energy...

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Full-time, hybrid
DATE POSTED
December 15, 2024

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