Social and Digital Media Specialist

As a Social and Digital Media Specialist at Barbaricum, your primary responsibilities include collaborating with the Fleet Forces Command team to develop comprehensive communication strategies, managing and maintaining websites, creating engaging written and visual content for social media, and monitoring website and social media analytics. You'll be at the helm of enhancing Naval communication, ensuring everything aligns with DoD guidelines and organizational objectives.

To qualify for the role of Social and Digital Media Specialist at Barbaricum, you must possess an active DoD Secret Clearance, a Bachelor’s degree, and over five years of relevant experience in digital communications. Additionally, strong writing and editing skills, familiarity with social media strategies, and experience in communication planning are essential to successfully excel in this position.

The Social and Digital Media Specialist plays a crucial role in U.S. Fleet Forces Command by managing online platforms, enhancing communication strategies, and creating impactful content that resonates with various audiences. Your efforts will support clear messaging and significantly improve engagement, thereby fulfilling the command's outreach and public affairs objectives.

For the Social and Digital Media Specialist role at Barbaricum, you should be proficient in Microsoft Office programs, have experience with content creation software such as Adobe Creative Suite, and be familiar with analytics tools to measure website and social engagement. Knowledge of the American Forces Public Information Management System (AFPIMS) is also advantageous.

At Barbaricum, the work culture is vibrant and collaborative, emphasizing innovation and diverse perspectives. As a Social and Digital Media Specialist, you'll be part of a supportive team that values your contributions. The company encourages continuous learning and adaptation to emerging technologies, making it a fulfilling place for personal and professional growth.

When answering this question, focus on specific strategies you've developed in previous roles, especially those that were successful. Highlight your understanding of the RPIE methodology and explain how you utilized it to create targeted communication plans that align with organizational goals.

In your response, discuss the key performance indicators (KPIs) and metrics you track to gauge success. Mention tools and analytics software you have used to gather data, and explain how this information informs your future strategies and content creation.

Share specific examples of past campaigns you've led or contributed to. Discuss the goals of these strategies, the platforms you utilized, the type of content created, and the resulting engagement metrics to demonstrate your capability in this area.

Focus on key aspects such as adhering to DoD policies, ensuring content accuracy, and user engagement. Explain how you prioritize updates, segment content for audiences, and measure traffic to ensure that the website aligns with the organization's messaging aims.

Explain your methods for staying informed, such as subscribing to industry newsletters, participating in webinars, and following thought leaders in digital communications. Discuss how you apply these insights to your work to keep strategies innovative and relevant.

Detail a specific challenge you've encountered, such as audience engagement or compliance with regulations, and narrate the steps taken to address it. Highlight your problem-solving capabilities and any successful outcomes resulting from your approach.

Share your familiarity with AFPIMS, if any. Discuss how you've utilized it for managing Navy web pages, ensuring content accuracy, and your proficiency in navigating this specific platform for effective communication.

Provide a detailed overview of a successful project, including objectives, your role, the planning and execution processes, and the final impact or results. This showcases your leadership and project management skills.

Illustrate your collaborative efforts by discussing how you communicate and work with different teams to ensure consistent branding and messaging. Mention specific tools or strategies you use to facilitate effective teamwork.

Discuss elements like relevance, clarity, visual appeal, and emotional connection. Provide examples of how you've crafted engaging content in past roles to capture and retain audience attention.