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Senior Marketing Associate, Digital Health

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your Role at Baxter

As a Senior Marketing Associate, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening gives you a significant understanding of healthcare and business.

And, while a great teammate, you are also competitive - determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Your team

We develop quality products with the patient in mind, so our marketing efforts are also patient centric. That means you can be proud of our work and the value we provide to people every day.

As a large, multinational organization, you can expand your knowledge through collaboration with peers, partners, and teams, providing exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development.

From your leaders to your peers, we operate as one team. We are passionate about delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities.

What you will be doing

  • Handle and lead marketing support projects for product launches, field sales support, and other marketing activities within your portfolio
  • Become an internal subject matter authority for your assigned portfolio
  • Generate/analyze competitive intelligence and promote understanding of competitive tactics with the sales team.
  • Partner with marketing communications to create innovative content to drive market awareness, lead generation, deal closure.
  • Coordination of portfolio social media calendars and organization of marketing materials within content management system within portfolio.
  • Regularly interact with customers through presentations, interviews, tradeshows, professional societies, and occasional site visits and develop customer relationships.
  • Collaborate with global portfolio marketing to understand underlying issues related to product quality/customer complaints; ensure feedback is communicated back to respective owners for input into recommendations and resolution to identified issues.

What you will bring

  • Minimum Bachelor’s degree, with major in marketing, business, communications, engineering, or related field
  • 2+ years professional Marketing experience
  • Highly organized self-starter who is willing to work as a team and independently and take initiative.
  • Demonstrated strong communication skills and ability to facilitate large group meetings to a successful outcome
  • Technical/Health IT, medical device integrations expertise would be nice to have
  • Strong multi-tasking ability to simultaneously coordinate, prioritize and balance multiple priorities and projects
  • Entrepreneurial spirit

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $80,000 - 105,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

#li-sh1

#LI-BaxGen

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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CEO of Baxter
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José (Joe) Almeida
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Average salary estimate

$92500 / YEARLY (est.)
min
max
$80000K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Marketing Associate, Digital Health, Baxter

At Baxter, we're all about making a difference, and as a Senior Marketing Associate in Digital Health, you’ll play a pivotal role in our mission of saving and sustaining lives. Based in Raleigh, North Carolina, you’ll be part of a vibrant team that is passionate about delivering impactful healthcare solutions worldwide. You'll bring your innovative ideas and strong research skills to the table, ensuring that our products reach those who need them most by effectively communicating their value. Your expertise in managing marketing projects—like product launches and sales support—will help us gain a competitive edge in the marketplace. We believe the best ideas come from collaboration, and in this role, you’ll team up with diverse groups to develop effective marketing strategies and compelling content that resonates with both healthcare professionals and patients. As you tap into your deep knowledge of healthcare and digital marketing, you’ll also become a trusted subject matter authority for your portfolio, inspiring confidence in the products we launch. The culture at Baxter embraces curiosity and active listening, allowing you to grow personally and professionally while working alongside supportive leaders and fellow team members. Here’s your chance to become a key player in a company committed to innovation and excellence in healthcare, where every day brings new opportunities to make a meaningful impact.

Frequently Asked Questions (FAQs) for Senior Marketing Associate, Digital Health Role at Baxter
What are the responsibilities of a Senior Marketing Associate at Baxter?

As a Senior Marketing Associate at Baxter, your responsibilities will encompass leading marketing support projects for product launches, field sales efforts, and various marketing activities tailored to your assigned portfolio. You will also be required to analyze competitive intelligence, create innovative content in collaboration with the marketing communications team, and maintain social media calendars. Moreover, you'll engage with customers directly to foster relationships and gather insights for further product enhancements.

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What qualifications are needed for the Senior Marketing Associate position at Baxter?

In order to qualify for the Senior Marketing Associate role at Baxter, candidates must hold a minimum of a Bachelor’s degree in marketing, business, communications, engineering, or a related field. Additionally, having at least 2 years of professional marketing experience is essential. Strong organizational skills, excellent communication abilities, and a proactive attitude are critical for success in this position.

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How can a Senior Marketing Associate at Baxter impact patient care?

A Senior Marketing Associate at Baxter has a vital role in enhancing patient care by ensuring that life-saving products reach healthcare professionals and patients effectively. By understanding market demands and crafting tailored marketing strategies, you will help drive awareness and facilitate access to innovative healthcare solutions that improve patient outcomes.

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What is the work culture like at Baxter for a Senior Marketing Associate?

The work culture at Baxter fosters collaboration, innovation, and support among team members. As a Senior Marketing Associate, you’ll join a diverse and inclusive environment where your ideas are valued. The organization encourages continuous learning and development, creating opportunities for you to collaborate with peers and expand your expertise across the broader healthcare landscape.

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What is the salary range for the Senior Marketing Associate position at Baxter?

The estimated base salary for the Senior Marketing Associate position at Baxter ranges from $80,000 to $105,000 annually. This range reflects anticipated compensation based on market data and factors like skills, expertise, and experience. Candidates should feel encouraged to discuss specific compensation details during the interview process.

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Common Interview Questions for Senior Marketing Associate, Digital Health
Can you describe your experience with digital marketing in a healthcare context?

In your response, focus on specific digital marketing strategies you've utilized in the healthcare sector, and discuss successful campaigns you've led. Highlight your ability to understand patient needs and how digital channels can effectively address those requirements.

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How do you prioritize projects as a Senior Marketing Associate?

Describe your organizational and time management skills, possibly mentioning tools or methodologies you use to balance multiple priorities. Share an example of a time when you successfully managed competing deadlines in a marketing project.

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What strategies do you use to stay current with market trends?

Emphasize your habit of utilizing various resources, such as industry reports, webinars, and networking events to stay updated. Discuss how you apply these insights in your marketing decision-making process.

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How do you approach customer relationship management in your marketing efforts?

Explain your philosophy on building relationships with customers, including strategies for engaging and understanding their needs. Provide examples of how customer feedback has informed your marketing decisions.

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Describe a successful marketing campaign you ran at your previous job.

Prepare to share a compelling case study of a marketing campaign, detailing your role, the target audience, the channels used, and the results achieved. Be specific about metrics that demonstrate success.

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How do you evaluate the effectiveness of a marketing initiative?

Discuss the importance of setting measurable objectives and how you use analytics tools to assess campaign performance. Include examples of adjustments made based on data analysis.

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What role does collaboration play in your marketing projects?

Talk about your experience working within teams, emphasizing how collaboration enhances creativity and effectiveness in marketing strategies. Share an example illustrating a successful team project.

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How would you handle a situation where a product launch did not meet expectations?

Explain your approach to analyzing the situation, identifying areas for improvement, and collaborating with teams to implement changes for future launches. Highlight your problem-solving skills.

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How can you leverage social media for brand awareness in this role?

Discuss specific social media strategies suitable for healthcare marketing, including content types that resonate with healthcare professionals and potential patients. Mention the importance of compliance with regulations.

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Why do you want to work for Baxter as a Senior Marketing Associate?

Highlight your alignment with Baxter's mission of saving and sustaining lives. Discuss how your skills and passion for healthcare marketing make you a great fit for the company's goals and culture.

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Inclusive & Diverse
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Diversity of Opinions
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Friends Outside of Work
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Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
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Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
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Paid Time-Off
Maternity Leave
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Flex-Friendly
Some Meals Provided
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Company Retreats
Dental Insurance
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Health Savings Account (HSA)

At Baxter, we are united by our mission to save and sustain lives. We are an inclusive community of diverse individuals who are driven to go beyond what is to what is possible in healthcare. We are proud to work at the critical intersection ...

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DATE POSTED
April 17, 2025

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