Affiliate Marketing Manager (f/m/x)

The Affiliate Marketing Manager at Berlin Brands Group (BBG) is responsible for managing all affiliates, recruiting and onboarding new partners, and overseeing the day-to-day operations of affiliate campaigns. This role also includes providing comprehensive support to affiliates, monitoring for ethical practices, and optimizing campaigns to drive revenue growth.

To be considered for the Affiliate Marketing Manager position at Berlin Brands Group, candidates should have a bachelor’s degree in Marketing, Business Administration, or a related field, along with 2-3 years of practical experience in affiliate marketing within the B2C industry. Proficiency in analytics tools like Google Analytics is required, and familiarity with affiliate networks and PPC channels is preferred.

Essential skills for an Affiliate Marketing Manager at Berlin Brands Group include strong analytical abilities, excellent communication skills, negotiation expertise, and a knack for organization. Being proficient in both major analytics and tracking tools as well as having a foundational understanding of PPC channels is highly beneficial.

BBG actively promotes the professional development of its employees through continuous performance feedback, language courses, further training opportunities, and mental health coaching by the Fürstenberg Institute. This commitment to growth allows the Affiliate Marketing Manager to enhance skills and advance their career effectively.

As an Affiliate Marketing Manager at Berlin Brands Group, you'll enjoy a modern and dog-friendly office in Berlin. BBG offers a flexible hybrid working model with options for remote work, alongside various health programs and events that foster team connection and celebration of successes.

When discussing your experience managing affiliate campaigns, focus on specific campaigns you've led, the strategies employed, and the results achieved. Highlight your ability to optimize campaigns based on analytical insights while ensuring alignment with overall marketing goals.

To improve affiliate performance, discuss analytics-driven approaches such as refining target audiences, optimizing creative assets, regular communication with affiliates, and implementing testing frameworks for continual improvement. Providing specific examples can showcase your tactical understanding.

Ensuring ethical practices in affiliate marketing is crucial. Describe your approach to monitoring affiliate activities, emphasizing the importance of clear guidelines, regular audits, and maintaining open lines of communication to address issues promptly and protect both the brand and affiliates.

Share specific analytics tools you have experience with, such as Google Analytics or compatible platforms. Discuss how you utilize these tools to track campaign performance, assess ROI, and gain insights that inform strategic decisions for affiliate marketing initiatives.

Discuss your experience with PPC channels by detailing specific campaigns, your role in managing these ads, and the outcomes. Highlight your understanding of key metrics, budget management, audience targeting, and how these experiences inform your approach to affiliate marketing.

Explain your strategy for managing multiple partnerships, incorporating prioritization techniques, such as categorizing affiliates by performance or potential, and utilizing project management tools to maintain organization. Stress time management and proactive communication in your approach.

Be ready to share specific creative tactics used in past campaigns that have driven engagement and conversions. Discuss your thought process behind these strategies, how they aligned with brand messaging, and the results they yielded.

Discuss your negotiation approach, emphasizing collaboration and building long-term partnerships. Provide examples of successful negotiations where both parties benefited, highlighting your communication skills and ability to adapt offers to meet affiliate needs.

In your answer, showcase your knowledge of current trends in the B2C affiliate marketing landscape, including affiliate network dynamics, emerging technologies, and the impact of consumer behavior changes. Providing examples of industry benchmarks can enrich your response.

Discuss key performance indicators (KPIs) that you consider crucial for measuring affiliate campaign success, such as conversion rates, ROI, and partner activities. Mention how you regularly analyze these metrics to inform future strategies and ensure continuous improvement.