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Senior Manager, International Media

As the holiday season approaches, we want to inform you that response times and the hiring process may be slightly extended due to business team schedules. We truly appreciate your patience and understanding during this period and remain committed to keeping you informed as we review applications. Thank you for considering a role at ŌURA—we look forward to learning more about you!

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. 

We are expanding globally and looking for an experienced and strategic leader to drive our international media strategy as we grow in new markets worldwide.

Position Overview:

As Senior Manager, International Media, you will develop and execute global media strategies that build awareness, drive acquisition and engagement in key international markets outside of the US.  This role is highly cross-functional - you’ll partner with internal Oura teams: integrated and product marketing, international retail teams, ecommerce, marketing operations, and analytics teams, as well as our global media agency. You will be responsible for end-to-end execution, from strategy alignment, to capturing business requirements, to planning, and evaluation of performance against KPIs. 

What You Will Do:

  • Be responsible for the vision and execution of omnichannel media campaigns across Linear TV, VOD, Podcast/Streaming Audio, Out Of Home, Retail Media Networks, digital and social channels
  • Execute flawlessly against local and global strategies driving growth, report on results and recommend next steps on scaling
  • Identify new tactics to diversify media mix across broad audiences and international markets
  • Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
  • Partner with our Ecomm team to experiment with new landing page content, format, and designs, improving conversion
  • Track and analyze performance metrics (CAC, LTV, conversion rates) to maximize ROI and optimize campaigns.
  • Manage relationships with our external agency to ensure high-quality performance.
  • Work closely with regional cross-functional partners to action on demand/ supply insights and seasonal moments to capitalize on,  into campaigns where appropriate

We would like it if you have:

  • 7+ years of relevant media/growth experience in a consumer-facing, fast-paced ecommerce company. 
  • An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats and balance multiple projects
  • Solid track record of successfully managing and executing large-scale B2C campaigns and cross-functional projects. 
  • Experience with Retail Media Networks
  • Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau
  • Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking
  • Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
  • Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
  • Strong sense of ownership and entrepreneurial spirit
  • Ability to independently analyze data, identify growth opportunities, and make actionable media decisions.
  • Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve.
  • Bias for action and learning: You’ll constantly try new growth ideas in this role
  • Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights and are adept at clearly explaining your analysis and conclusions.
  • “Hackiness” and creativity: You’re constantly generating new ideas to test and you do whatever it takes to get your projects over the finish line.

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits!

What we offer:

  • Competitive salary
  • An Oura Ring of your own + employee discounts for friends & family
  • Flexible working hours and remote working arrangements
  • Amazing culture of collaborative and passionate coworkers

Oura takes a market-based approach to pay, which may vary depending on your location. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

  • £83,000 - £103,000 (Base Only)

We work through DEEL to bring our talent onboard at this time.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

  • Our jobs are listed only on the ŌURA Careers page and trusted job boards.
  • We will never ask for personal information like ID or payment for equipment upfront.
  • Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.

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Average salary estimate

$93000 / YEARLY (est.)
min
max
$83000K
$103000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, International Media, Oura

At ŌURA, we're on a mission to help everyone unlock their potential through health insights, and we're looking for a Senior Manager, International Media to take the helm of our global media strategy. As we expand our reach into new international markets, your expertise will be crucial in developing campaigns across various channels, including Linear TV, Podcasts, and digital platforms. You’ll work closely with cross-functional teams, including product marketing and eCommerce, to create omnichannel media strategies that drive engagement and customer acquisition. This is not just a job; it’s a chance to make a real impact by partnering with our global media agency and refining our approach based on data-driven insights. If you have a strong background in media and growth, especially in B2C campaigns, we want you to lead the charge in shaping our brand's international presence. With ŌURA, you’ll not only enjoy a competitive salary and flexible working hours but also be part of a culture that values innovation and collaborative spirit. Together, we can inspire healthier lifestyles worldwide through our unique products, like the Oura Ring, that empower our community to improve their sleep and activity. This is your chance to shine in a rapidly growing, innovative company that cares about your well-being and professional growth. Join us in this journey and apply your strategic genius at ŌURA!

Frequently Asked Questions (FAQs) for Senior Manager, International Media Role at Oura
What responsibilities does the Senior Manager, International Media at ŌURA hold?

The Senior Manager, International Media at ŌURA is responsible for developing and executing global media strategies aimed at building brand awareness and driving customer acquisition in key international markets. This role involves crafting omnichannel campaigns, analyzing performance metrics to optimize ROI, and managing relationships with external agencies.

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What qualifications are needed for the Senior Manager, International Media position at ŌURA?

Candidates for the Senior Manager, International Media position at ŌURA should have at least 7 years of relevant media and growth experience in a consumer-focused ecommerce environment. A robust understanding of both B2C marketing strategies and the ability to analyze data for actionable insights is crucial for success in this role.

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How does ŌURA support the professional growth of its Senior Manager, International Media?

ŌURA is dedicated to empowering its employees, including the Senior Manager, International Media, by offering flexible working arrangements and a collaborative culture. We encourage continuous learning and innovation so that every team member can excel in their role while contributing to the company's mission to promote healthier lifestyles.

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What does a successful Senior Manager, International Media at ŌURA look like?

A successful Senior Manager, International Media at ŌURA is an agile marketer with a strong analytical background, able to manage large-scale campaigns effectively while demonstrating creativity and problem-solving skills. They should be proactive and comfortable delivering insights and recommendations to senior leadership.

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What media channels will the Senior Manager, International Media at ŌURA work with?

The Senior Manager, International Media at ŌURA will execute media strategies across a variety of channels, including Linear TV, Video on Demand, Podcast/Streaming Audio, Out Of Home media, and digital and social platforms, ensuring effective outreach in international markets.

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Common Interview Questions for Senior Manager, International Media
Can you describe your experience with omnichannel media strategies as a Senior Manager, International Media?

Discuss a specific campaign you've managed that utilized multiple channels. Highlight the strategies you employed, the challenges faced, and how you measured success.

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How do you prioritize and manage multiple media campaigns in a fast-paced environment?

Explain your process for prioritizing tasks based on KPIs and objectives. Give examples of tools you use for project management and how you maintain communication with your team.

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How do you analyze performance metrics to optimize campaigns?

Discuss your approach to data analysis, mentioning specific metrics like CAC and LTV. Describe how you track results and implement changes based on data insights.

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What methodologies do you apply for media campaign experimentation?

Detail the methods you use for testing new ideas, including A/B testing and control groups. Share an example of how an experiment led to a successful campaign adjustment.

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How would you describe your experience with Retail Media Networks?

Share your familiarity with working alongside Retail Media Networks and provide examples of campaigns where you successfully leveraged these networks to drive growth.

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Can you give an example of a successful B2C campaign you managed?

Highlight a specific campaign focusing on objectives met, strategies used, and outcomes achieved. Discuss how your approach differentiated it from competitors.

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How do you keep informed about the latest trends in media and marketing?

Discuss the resources, publications, and professional networks you engage with to stay up-to-date. Mention any particular trends you find particularly influential.

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What unique insights do you bring to the Senior Manager, International Media role at ŌURA?

Identify your strengths, such as a unique approach to market analysis or a specific experience that aligns with ŌURA's mission. Make sure it illustrates your impact in previous roles.

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How do you approach communication with stakeholders regarding campaign performance?

Explain your strategy for reporting and discussing performance with stakeholders, including the format you use and how you gather feedback for improvement.

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What strategies do you implement to ensure creative and effective media campaigns?

Outline your creative process, including brainstorming sessions and how you balance innovative ideas with data-driven results. Provide an example of a campaign that exemplifies this balance.

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O By Oura

Oura was founded in Finland with a singular focus: to improve the way we live our lives.We are here to help you navigate the vulnerability of health through personal guidance, and are unwavering in our commitment to accuracy, validation, and desig...

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Full-time, remote
DATE POSTED
December 6, 2024

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