Product Marketing Manager

As a Product Marketing Manager at Beyond Identity, you will be responsible for creating high-impact marketing content like blogs, whitepapers, and sales collateral, and translating complex technical information into digestible narratives. You'll collaborate with multiple teams to execute go-to-market plans, support the sales team with valuable training and assets, and drive effective messaging across various customer segments that differentiate our products.

To apply for the Product Marketing Manager role at Beyond Identity, you should have 3-5 years of experience in product marketing, preferably in a B2B technology setting. It's beneficial if you have at least 2-3 years of experience in cybersecurity or Identity and Access Management (IAM). Additionally, a BA/BS degree or equivalent experience and excellent communication skills are crucial for success in this role.

Beyond Identity offers a hybrid work environment, meaning you'll work from our vibrant New York City office a few days a week while enjoying the flexibility of remote work on other days. We prioritize a collaborative and supportive atmosphere that encourages creativity and innovation, giving you the chance to interact with various teams and work on impactful projects.

At Beyond Identity, we value your growth and professional development as a Product Marketing Manager. You'll have access to various training resources and mentorship opportunities, allowing you to stay updated on the latest trends in product marketing and cybersecurity. Moreover, our company culture promotes continuous learning and celebrates diverse perspectives, ensuring you have the tools and support to thrive.

Working as a Product Marketing Manager at Beyond Identity comes with a range of fantastic benefits, including unlimited PTO, comprehensive medical, dental, and vision plans, a generous HRA account for out-of-pocket expenses, and a supportive remote work culture. You'll also enjoy a competitive salary with equity compensation packages, ensuring your work is valued and rewarded.

Highlight specific examples where you've developed and executed marketing strategies for tech products, emphasizing your collaborative efforts with sales and product teams, and the impact these strategies had on revenue or user engagement.

Discuss your method for prioritizing tasks, such as using project management tools or creating a priority matrix. Provide an example of how you handled multiple projects at once without sacrificing quality or deadlines.

Share your process for conducting market research, gathering data on user personas, and utilizing analytics tools. Mention any successful segmentation strategies you've previously implemented in your marketing campaigns.

Explain your approach to breaking down technical concepts, perhaps by using simple language, analogies, or visuals. Provide examples of successful content you've created that made technical subjects more readable and engaging for your audience.

List the specific tools you are familiar with, such as content management systems, email marketing platforms, and analytics tools. Explain how these tools have helped you track performance and optimize marketing efforts in your past roles.

Choose a specific project where collaboration was critical. Explain the different functions you worked with, the challenges faced, and the eventual successful outcome, showcasing your communication and team-building skills.

Illustrate how you utilize data to inform marketing strategies, such as conducting A/B tests or analyzing campaign performance. Provide a specific example of a decision you made based on data insights that led to positive results.

Emphasize the importance of maintaining a positive attitude, being open to constructive criticism, and showing your willingness to adapt your strategies based on stakeholder insights. Share a time when you successfully incorporated feedback.

Discuss your genuine interest in cybersecurity and how it motivates you to educate others about its importance. Explain how this passion translates into your marketing strategies, ensuring they resonate with the audience's concerns and needs.

Convey your unique skills, experiences, and personal attributes that make you a strong fit for the role. Highlight your creativity, technical fluency, collaborative spirit, and how your goals align with Beyond Identity's mission to revolutionize digital access.