Marketing Lead

As the Marketing Lead at Bland.ai, your primary responsibilities will include developing a repeatable marketing motion to grow the sales pipeline and enhance brand awareness. You’ll be involved in running ad campaigns on various platforms such as LinkedIn, Google, and social media, leading major projects for new product launches, and collaborating with sales and revenue teams to identify effective strategies.

To apply for the Marketing Lead position at Bland.ai, you should have a minimum of 3 years of work experience in marketing or growth roles, particularly in the B2B SaaS sector. Experience at a tech company driving marketing projects is also required, along with a passion for innovatively reaching your ideal customer profile (ICP).

Yes, the Marketing Lead position at Bland.ai is based in San Francisco, but we understand the importance of flexibility and allow for remote work on occasion. We value productivity and encourage a balance that works best for our team members.

As a Marketing Lead at Bland.ai, you can expect great benefits, including healthcare, dental, and vision coverage. You'll have the potential for an OTE of $120,000 - $180,000, access to essential tools for success in your role, and the opportunity to earn equity in the company.

At Bland.ai, the company culture is vibrant and dynamic, emphasizing creativity and collaboration. We’re not a traditional team; rather, we celebrate unique backgrounds and intelligent individuals who are not afraid to work hard and innovate. We appreciate those who take pride in everything they do and are excited about pushing boundaries.

When answering this question, be specific about the campaign's objectives, strategies, and measurable results. Discuss the audience you targeted, the channels you used, and any innovative tactics that helped you achieve excellent engagement or conversions. Highlight your role and the skills that contributed to the campaign's success.

In your response, emphasize your approach to prioritization based on data analytics, alignment with company goals, and customer insights. Discuss how you can balance immediate needs with long-term strategies and how collaboration with cross-functional teams can enhance prioritization.

Provide a clear understanding of the tools you're familiar with, such as Google Analytics, SEO tools, or CRM software. Discuss your methodology for analyzing metrics, adjusting strategies based on data insights, and how this contributes to marketing effectiveness.

Demonstrate your commitment to continuous learning by discussing your strategies, such as attending industry conferences, participating in webinars, subscribing to marketing publications, and networking with other professionals. This shows your proactive approach to staying relevant in the fast-paced marketing field.

When discussing this experience, focus on the context that prompted the adjustment, the steps you took to revise the strategy, and the outcomes that followed. Highlight your flexibility and ability to think critically under pressure.

In your answer, outline your previous work within enterprise-focused marketing efforts. Discuss your understanding of the unique challenges and considerations when marketing to large organizations and share successful case studies where you had an impact.

Discuss your strategy by outlining your target audience, key messaging, and content types. Mention the importance of A/B testing, tracking performance metrics, and optimizing based on engagement to ensure the campaign achieves its desired goals.

Present a few innovative ideas tailored to Bland.ai, considering the company's mission in AI and customer interactions. Discuss the importance of aligning these strategies with audience interests and behaviors to ensure relevance and efficacy.

Share a specific project that was fraught with challenges, outlining what the challenges were, how you addressed them, and what insights you gained. This reflects your problem-solving skills and ability to learn from experiences.

Identify KPIs relevant to the position, such as lead generation rates, conversion rates, customer acquisition costs, and return on marketing investment. Provide justification for why you believe these metrics are important in measuring success in the role.