Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Senior eCommerce Marketing Specialist image - Rise Careers
Job details

Senior eCommerce Marketing Specialist

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.Interested in joining us on our journey?We are seeking a driven eCommerce Sales & Promotions Manager to lead our digital sales strategy for major and countertop home appliances on private access sites. This role will shape and execute our eCommerce approach, utilizing digital channels like email marketing, promotions, and site marketing, while overseeing multiple sales channels. Key aspects of the role include data analysis, guiding marketing decisions based on ROI, and managing digital projects from conception through launch. The ideal candidate will be forward-thinking, keeping up with digital trends, defining and tracking KPIs to drive performance.PositionSenior eCommerce Marketing SpecialistLocationUSA, Louisville, KYHow You'll Create PossibilitiesKey Responsibilities• Achieve Sales and KPI Targets: Develop, recommend, and implement strategies to improve metrics such as traffic, conversion, and overall sales.• Consumer Experience Focus: Drive projects to enhance consumer experience, while being accountable for project timing, budget, and sales results.• Promotional Analysis and Reporting: Prepare executive summaries for leadership, offering insights and recommendations.• Promotion and Design Leadership: Lead promotional campaigns, including A/B testing, overseeing MAP/PMAP pricing, financing programs, and coordinating with the Design Team for creative elements.• Content & Package Management: Manage site content and product offerings to optimize consumer engagement and sales.• Strategic Roadmap Development: Create and prioritize strategic plans to align with goals in a dynamic, competitive marketplace.• Cross-Functional Collaboration: Work closely with agencies and internal teams (Digital, Pricing, Design, Product, Legal, Communications, and PR) to ensure cohesive consumer messaging.• Data-Driven Decision Making: Use data analytics to identify growth opportunities and maintain a strong ROI focus.• Stakeholder Engagement: Communicate the vision and results to business leaders and key stakeholders.• Test & Learn Approach: Drive a Test and Learn approach to continuously improve strategies and outcomes.• CRM Leadership: Lead CRM efforts to connect with a large, opted-in consumer base, including acting as a dotted-line manager for an intern overseeing email execution.• Revenue Responsibility: Manage multiple channels within the private sales platform, overseeing large amounts in revenue.• HQ & Call Center Liaison: Serve as a point of contact between HQ and the Call Center to ensure seamless communication.What You'll Bring to Our TeamRequirements:• Bachelor’s degree in Business, Marketing, or related field from an accredited institution.• At least 5 years of experience in Marketing, eCommerce, Analytics, and/or Project Management.• For external candidates, prior eCommerce experience is required.• Proven ability to develop, manage, and execute project plans.• Financial acumen to analyze data for informed decision-making with a strong ROI focus.• Exceptional problem-solving skills, with experience leading in a matrixed environment.• Excellent communication skills, both verbal and written, with strong presentation abilities.Preferred Qualifications:• Proficiency in Google Analytics and GE financial reporting systems.• Consumer-focused mindset.• Experience in contract negotiation and purchase order management.• Strong data analysis skills, particularly in Excel.• Master’s degree in Marketing, Business, or Finance, or equivalent experience.• Account management experience with customer interactions.• Familiarity with Salesforce and Oracle EBS platforms.#LI-DL1Our CultureAt GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communitiesGE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.SIf you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com

Average salary estimate

$90000 / YEARLY (est.)
min
max
$80000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior eCommerce Marketing Specialist, GE Appliances

At GE Appliances, a Haier company, we bring innovation and creative energy together to create "good things, for life." As a Senior eCommerce Marketing Specialist, you will play a crucial role in shaping and executing our digital sales strategy for both major and countertop home appliances. This position is perfect for those who are passionate about driving sales through digital channels such as email marketing, promotions, and site marketing. You'll be at the forefront, overseeing multiple sales channels, and ensuring our marketing strategies are data-driven and effective. Your days will be filled with analyzing traffic and conversion metrics, enhancing the consumer experience, and leading promotional campaigns that truly resonate with our audience. While working closely with teams across the organization, from Digital and Pricing to Design and Product, you’ll foster an environment of collaboration that allows for creativity and innovation. With our commitment to always look for a better way, you will also implement practice changes based on your insights and cultivate strong stakeholder relationships. If you’re ready to take the lead in a fast-paced, dynamic environment while managing significant revenue contributions, the Senior eCommerce Marketing Specialist role at GE Appliances is your next great opportunity. Join us as we continue to redefine appliance technology and consumer engagement in a competitive marketplace.

Frequently Asked Questions (FAQs) for Senior eCommerce Marketing Specialist Role at GE Appliances
What are the key responsibilities of a Senior eCommerce Marketing Specialist at GE Appliances?

As a Senior eCommerce Marketing Specialist at GE Appliances, your primary responsibilities include developing strategies to improve traffic and conversion rates, enhancing consumer experience through various digital channels, and leading promotional campaigns with a focus on ROI. You'll prepare analytical reports for leadership, manage content on the website, and collaborate cross-functionally to ensure alignment in marketing efforts. This role is not just about overseeing projects; it's about driving results and innovation in our digital sales strategies.

Join Rise to see the full answer
What qualifications are needed for the Senior eCommerce Marketing Specialist role at GE Appliances?

To qualify for the Senior eCommerce Marketing Specialist position at GE Appliances, candidates must possess a Bachelor’s degree in Business, Marketing, or a related field. Additionally, at least 5 years of experience in Marketing, eCommerce, or Analytics is required, along with proven project management skills. Familiarity with Google Analytics and a strong understanding of financial reports will give candidates an edge. A Master’s degree and experience in account management are preferred.

Join Rise to see the full answer
How does the Senior eCommerce Marketing Specialist contribute to the team at GE Appliances?

The Senior eCommerce Marketing Specialist significantly contributes by driving digital marketing strategies that align with the company's goals. This role involves leveraging data analytics to identify growth opportunities, optimizing consumer engagement on our platforms, and leading projects that enhance the customer experience. By managing promotional activities and collaborating with internal teams, you will play a key part in advancing GE Appliances' reputation in the market as a leader in innovation.

Join Rise to see the full answer
What can I expect in terms of career growth as a Senior eCommerce Marketing Specialist at GE Appliances?

At GE Appliances, the career growth opportunities for a Senior eCommerce Marketing Specialist are abundant. The role allows you to develop expertise in digital marketing strategies, broaden your project management skills, and expand your professional network through cross-functional collaborations. Successful performance could pave the way for advancement to higher management roles within the marketing or digital strategy teams, enabling you to lead larger, more complex projects or initiatives.

Join Rise to see the full answer
What is the work culture like at GE Appliances for a Senior eCommerce Marketing Specialist?

The work culture at GE Appliances for the Senior eCommerce Marketing Specialist role is centered on creativity, collaboration, and inclusivity. The company values diverse perspectives and encourages employees to bring their authentic selves to work. You'll find a supportive environment where innovative ideas flourish and employee well-being is prioritized. GE Appliances promotes flexibility and work-life balance, allowing you to thrive both personally and professionally.

Join Rise to see the full answer
Common Interview Questions for Senior eCommerce Marketing Specialist
Can you describe your experience with digital marketing strategies?

When answering this question, provide specific examples of successful campaigns you've managed. Talk about how you utilized various digital channels, such as email marketing and social media, to achieve significant results, citing metrics where possible. Emphasize your analytical skills and your ability to pivot strategies based on performance data.

Join Rise to see the full answer
How do you measure the success of an eCommerce marketing campaign?

Discuss key performance indicators (KPIs) you track, such as traffic, conversion rates, and return on investment (ROI). Explain your approach to using analytics tools to gather data and how this information shapes your future campaigns. Communicate your understanding that continuous testing and learning are vital to optimizing outcomes.

Join Rise to see the full answer
What tools and technologies are you familiar with for managing eCommerce projects?

Highlight your proficiency with tools like Google Analytics for tracking performance and Salesforce for CRM management. Mention any experience you have with project management software, CRM systems, or eCommerce platforms, and explain how these tools have helped you successfully execute marketing initiatives.

Join Rise to see the full answer
How do you ensure that marketing messages resonate with the target audience?

Explain your process for identifying the target audience through market research and data analysis. Discuss how you segment audiences and tailor marketing messages to meet their needs and preferences. Mention any past experiences in A/B testing different messages to determine which resonates best.

Join Rise to see the full answer
Describe a time when you faced a challenge in a marketing project.

When responding, choose a specific example that showcases your problem-solving skills. Describe the challenge, the actions you took to overcome it, and the positive results that followed. Stress your ability to remain flexible and adapt strategies under pressure.

Join Rise to see the full answer
How do you collaborate with cross-functional teams?

Discuss your approach to communication and teamwork, emphasizing the importance of alignment with teams like Design, Sales, and Product Management. Provide an example of a project where you successfully collaborated with different departments and achieved a common goal, highlighting how you facilitated clear discussions and resolutions.

Join Rise to see the full answer
What is your experience with analyzing consumer data?

Talk about your experience in working with consumer data to drive insights and decisions. Explain how you identify trends in purchasing behavior and how you use this information to tailor marketing strategies. Highlight your proficiency in data analysis software and methodologies.

Join Rise to see the full answer
What innovative marketing strategies have you implemented in the past?

Share a specific example of an innovative approach you developed and implemented in a previous position. Discuss the challenges you faced and how your strategy ultimately led to improved results, and highlight any creative tactics that set you apart from traditional methods.

Join Rise to see the full answer
How do you prioritize your tasks when managing multiple projects?

Describe your time management skills and methodologies you use to prioritize tasks. Discuss how you balance deadlines and team coordination in a project-rich environment while ensuring quality results. Mention any tools or frameworks, like Agile, that have helped you maintain organization.

Join Rise to see the full answer
Why do you want to work for GE Appliances as a Senior eCommerce Marketing Specialist?

Your response should reflect your passion for the brand and its mission. Emphasize your admiration for GE Appliances' commitment to innovation and customer service, and align your career goals with the company’s objectives. Illustrate how your skills and experiences make you a perfect fit for the team.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 4 days ago
Posted 5 days ago
Photo of the Rise User
Posted 10 days ago
Ivy Energy Remote No location specified
Posted 8 days ago
Photo of the Rise User
Posted 13 days ago
Photo of the Rise User
Swoogo Remote Remote - United States
Posted 10 days ago

GE Appliances, a Haier company and Affiliates (GEA), is more than a place to work. We imagine, design and build some of the world's best appliances. Our people strive to improve themselves, the company and the community—building challenging and re...

13 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 2, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!