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Content Marketing Associate

WHAT IS BLINQ?


đŸ€ The first interaction two people have is the bedrock of all strong business relationships. If you can make that experience special, you can start to build a great second interaction, and so on. Blinq is the tool to help people do that. We're building a platform that allows you to share a snapshot of who you are with anyone, anywhere via digital business cards, dynamic email signatures and virtual backgrounds. Join us on our mission to help the world connect.


(We will get to the fun perks part at the bottom, keep going!)



Let's dive into what makes Blinq an extraordinary product:


🚀 We're on an incredible growth trajectory, doubling our ARR every few months. Get ready to soar to new heights as we make waves in the industry!

😃 Our app is trusted and loved by employees at renowned companies like Patreon, Tesla, Uber, and Google. Rub shoulders with industry leaders and be part of the Blinq revolution.

🙌 Backed by Australia's top venture capitalists, Blackbird and Square Peg, we've brought together their investment prowess since Canva's seed round. It's a testament to our potential and the caliber of our vision.

❀ With over 100K reviews and a stellar 4.9/5 star rating on the App Store, we've become one of the top 65 Business apps. Join a team that's making waves and be a part of our success story!


The Role


We’re seeking a creative and versatile Content Marketer who can seamlessly blend compelling storytelling with visually engaging designs. This role is perfect for someone passionate about creating impactful content, bringing ideas to life through copy and design, and driving measurable outcomes. You’ll play a critical role in developing content strategies and assets that attract, engage, and delight our users.


What you will do:
  • Content Creation: Write high-quality, engaging content for blogs, social media, email campaigns, in-app messaging, and more.
  • Graphic Design: Create visually appealing designs for marketing materials, social media assets, presentations, and promotional campaigns.
  • Social Media Management: Design and curate content for Blinq’s social media platforms to increase engagement and grow our community.
  • Brand Consistency: Ensure all content and visuals align with Blinq’s brand identity, maintaining a cohesive look and feel across channels.
  • Campaign Execution: Collaborate with marketing, sales, and product teams to support campaigns, product launches, and community engagement initiatives.
  • Analytics & Reporting: Track and analyse content and design performance, iterating based on insights to optimise strategies.
  • Collaborations: Work with external designers, photographers, or agencies when needed to expand Blinq’s creative capabilities.


What we look for in you:
  • 2–4 years of experience in content marketing, graphic design, digital marketing or related fields.
  • Proficiency in graphic design tools like Adobe, Canva, Figma or similar.
  • Excellent writing and editing skills, with a portfolio showcasing content and design work.
  • Proficiency in SEO tools (e.g. Ahrefs) and CMS platforms (e.g. Webflow).
  • Experience with social media platforms and tools.
  • Familiarity with analytics tools like Google Analytics and social platform insights.
  • Bonus: Knowledge of SaaS or app-based business models.


Now, let's talk about our inspiring work environment:


🇩đŸ‡ș Based in Melbourne, Australia, our vibrant team of 50 (and growing rapidly) is making waves in the industry.

đŸș Fun-fact: Our office overlooks the oldest building in Australia, an enchanting old Irish pub. Experience history and innovation coming together!

đŸŽČ We believe in fostering a healthy work-life balance, board games, and top-notch stand-up desk workstations. It's all about creativity and collaboration.

🏡 Autonomy is our guiding principle, which is why we embrace hybrid work. Come in when you need to, or work at your optimal hours—whether that's burning the midnight oil or rising with the sun.


And here's what we offer:

😎As an early member of the Blinq family, you'll enjoy a one-of-a-kind chance to influence the company's direction in a dynamic, self-managed, and results-driven startup environment. Say goodbye to corporate nonsense and micro-management because here, you are your own boss. We believe in empowering our team members to unleash their full potential.

💾Equity in the business and a competitive salary: We value our team members and want to ensure they share in our success.

✹But here's the real magic: at Blinq, we're not just creating innovative solutions – we're creating a culture that thrives on transparency, autonomy, collaboration, and big ideas. We believe in celebrating individuality and encouraging out-of-the-box thinking. With us, you'll be inspired to push boundaries, drive innovation, and ultimately leave a lasting impact on our users on both B2C and B2B realms


🚹 If you do not check all the boxes above, that is okay - we enthusiastically encourage you to apply!

We welcome individuals at all experience levels and take pride in being an equal opportunity employer committed to creating an inclusive and diverse workforce. Join us on this remarkable journey as we reshape the way people connect and network


#LI-RM1

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What You Should Know About Content Marketing Associate, Blinq Technologies

Are you ready to embark on an exciting journey with Blinq as a Content Marketing Associate? Nestled in the vibrant city of Melbourne, Victoria, Blinq is revolutionizing the way people connect with digital business cards and dynamic email signatures. We’re looking for someone with creativity and a passion for storytelling to join our energetic team of innovators. As a Content Marketing Associate, you’ll take charge of crafting high-quality content that informs and engages our audience across various platforms. You'll be involved in everything from writing compelling blog posts to creating eye-catching social media content. Your graphic design skills will help us deliver visually stunning marketing materials that align with our brand identity. Here at Blinq, collaboration is key, and you'll have the opportunity to work alongside talented teams in marketing and product development to support impactful campaigns. Plus, with our analytics and reporting focus, you'll continuously refine your strategies based on solid data insights. With 2-4 years of content marketing experience, you’ll find yourself right at home in our supportive environment that celebrates creativity and autonomy. So, if you thrive in a dynamic, hybrid work atmosphere where your ideas can flourish, Blinq is the perfect place for you. Join us, and let’s build connections that last!

Frequently Asked Questions (FAQs) for Content Marketing Associate Role at Blinq Technologies
What responsibilities does a Content Marketing Associate at Blinq have?

The Content Marketing Associate at Blinq is responsible for a variety of tasks that include creating high-quality content for blogs and social media, managing social media platforms, collaborating on marketing campaigns, and ensuring brand consistency across all materials. You will also analyse performance metrics to refine and enhance your work continually.

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What qualifications are needed for the Content Marketing Associate position at Blinq?

To qualify for the Content Marketing Associate role at Blinq, candidates should possess 2-4 years of experience in content marketing, graphic design, or digital marketing. Proficiency in graphic design tools like Adobe and Canva, alongside excellent writing skills is crucial. Familiarity with SEO tools and experience with social media management will also set you apart.

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How does Blinq support professional development for its Content Marketing Associates?

Blinq is committed to empowering its team members. As a Content Marketing Associate, you’ll have the autonomy to explore creative strategies and lead your projects. The company encourages continuous learning and development, fostering an environment where you can refine your skills and embrace innovative solutions.

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What is the company culture like for a Content Marketing Associate at Blinq?

The culture at Blinq is vibrant and inclusive, emphasizing creativity, collaboration, and individual autonomy. As a Content Marketing Associate, you will work in a supportive environment that values fresh ideas, offers a healthy work-life balance, and allows you to influence the company's direction from day one.

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What tools does a Content Marketing Associate at Blinq use?

Content Marketing Associates at Blinq utilize various tools including graphic design software like Adobe and Figma, SEO tools such as Ahrefs, and analytics platforms like Google Analytics. Familiarity with CMS platforms like Webflow will also enhance your ability to manage and create impactful content.

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Common Interview Questions for Content Marketing Associate
Can you describe your content creation process as a Content Marketing Associate?

When asked about your content creation process, outline your steps, including researching topics, understanding target audiences, brainstorming ideas, drafting content, and refining it for clarity and engagement. Highlight the importance of collaboration with other teams at Blinq to ensure alignment with marketing goals.

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How do you measure the success of your content strategies?

Discuss the key performance indicators (KPIs) you use, such as engagement rates, conversion metrics, and analytics insights. Explain how monitoring these metrics helps you optimize your content strategy, making data-driven decisions that enhance user experience and brand visibility.

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What graphic design tools are you proficient in and how have you used them in past roles?

Share your experiences with design tools like Adobe and Canva, detailing specific projects you've completed. Highlight your ability to create engaging visuals that align with brand identity and how these contributions supported previous marketing campaigns.

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How do you ensure brand consistency in your content?

Explain your approach to maintaining brand consistency, such as adhering to brand guidelines, using standardized templates, and collaborating with team members to align messaging across various channels. Share examples of how you successfully maintained consistency in past projects.

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Can you provide an example of a successful campaign you've executed?

Detail a specific campaign, outlining your role in the planning, execution, and analysis phases. Discuss the strategies you used, the creative content you produced, and the measurable outcomes, emphasizing how your contributions played a significant role in the campaign's success.

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What strategies do you use for effective social media management?

Discuss how you create a content calendar to ensure timely and relevant posts, engage with the audience, and track performance metrics. Emphasize the importance of understanding the nuances of various platforms and tailoring content accordingly.

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How do you integrate SEO into your content creation?

Explain the importance of keyword research in your writing process and how you embed SEO best practices throughout your content. Mention any tools you utilize, like Ahrefs, to enhance your understanding of keyword performance and opportunities.

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Describe a time when you received constructive feedback and how you responded.

Share a specific instance where you received feedback on your work. Explain how you processed the feedback positively, made necessary adjustments, and implemented changes in your future projects. Highlight your willingness to learn and grow from feedback.

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How do you adapt your writing style to different audiences?

Discuss your approach to audience analysis, emphasizing how you tailor your tone, language, and content style based on the target demographic. Share examples illustrating your versatility in addressing varying audience needs.

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What interests you the most about working at Blinq?

Express your enthusiasm for Blinq's innovative approach to connecting people and simplifying networking with digital solutions. Mention the company's growth trajectory, creative culture, and emphasis on employee empowerment as motivating factors behind your interest.

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Full-time, hybrid
DATE POSTED
December 6, 2024

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