Job details

Associate Manager, CRM & Membership

Reporting to our Director, CRM and Membership, the Associate Manager, CRM and Membership will be responsible for helping to develop and implement multi-channel CRM strategy for the regions in our Western market. The ideal candidate will be a creative and analytical hybrid who understands the customer data environment and can minimize churn through segmentation, engagement and campaign optimization while constantly looking for new growth opportunities.

Responsibilities: 

Strategize, design, and develop regular email marketing campaigns.

Partner with brand and product marketing teams to manage a calendar of incoming campaign requests while taking the grander customer journey into consideration.

Leverage customer data and historical engagement patterns to identify key segments.

Implement segmentation, personalization, and dynamic content into our Marketing Automation platform.

Conduct regular A/B and multivariate testing (data and creative) to optimize campaign performance and develop a shared knowledgebase of learnings.

Analyze campaign performance and provide actionable feedback to improve the health of the CRM program.

Evaluate venders and tools that drive a positive ROI.

Create weekly status reports for the Director, CRM and Membership.

Key Deliverables:

CRM Performance Goals: Channel KPIs, Revenue, Retention/Churn rates.

CRM Campaign Execution: Project manages the development and execution of campaigns from marketing partners as well as homegrown central digital efforts.

Key Stakeholders:

Director, CRM & Membership

Essential:

3-5 years in a CRM or Email Marketing role.

Bachelor’s degree in marketing, media or communications, related field or equivalent work experience.

General knowledge of CRM best practices.

Knowledge of ESP and Marketing Automation platform management (Adobe Campaign, Salesforce, Etc...)

Experience with welcome strategies, segmentation, and customer journey mapping.

Familiarity with Database Marketing laws (GDPR, CAN-SPAM, CASL, Etc...).

Understanding of retention and customer loyalty programs.

Strong attention to detail with regards to campaign development and handling PII.

Ability to communicate with various, diverse, brand and product marketing teams while advocating for the central CRM strategy.

Desirable:

Proficiency in Adobe Photoshop.

Proficiency in Microsoft Excel and PowerPoint.

Proficiency in HTML, CSS, and SQL a plus.

Familiarity with the Square Enix brand and its target audiences.

Experience in an entertainment or gaming role.

100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life’s unexpected moments.
401K auto enrollment and employer-match contribution.
Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
Refer our next new team member and receive a $1000 bonus.

Annual Salary Range: $65,000 - $85,000

Average salary estimate

$75000 / YEARLY (est.)

min

max

$65000K

$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Manager, CRM & Membership, Square Enix America

Step into the exciting world of gaming with Square Enix as our new Associate Manager, CRM & Membership! In this engaging role, you'll collaborate closely with our Director of CRM and Membership to shape and execute a multi-channel CRM strategy tailored for our vibrant Western market. This isn't just about sending out emails; it's about diving deep into customer data and crafting innovative campaigns that keep our players engaged and loyal. You'll be the creative mind behind eye-catching email marketing campaigns, working hand-in-hand with our brand and product marketing teams. You'll use your analytical skills to segment our audience and optimize campaigns by blending data insights with compelling creative content. Regular testing and reporting means you'll always be on your toes, delivering actionable insights to boost our CRM health. Your expertise in email marketing platforms and database laws will shine as you identify new growth opportunities and evaluate tools that ensure an exceptional return on investment. If you're ready to leverage your 3-5 years of CRM experience in a passion-driven environment, where you can enjoy perks like generous leave, wellness programs, and of course, a treasure trove of gaming titles, then this is the position for you!

Frequently Asked Questions (FAQs) for Associate Manager, CRM & Membership Role at Square Enix America

What qualities make a successful Associate Manager, CRM & Membership at Square Enix?

A successful Associate Manager, CRM & Membership at Square Enix combines creative thinking with analytical ability. This individual excels in email marketing campaigns, has a solid understanding of customer data, and is skilled in segmenting audiences to enhance engagement. Experience in using marketing automation platforms effectively and familiarity with industry laws like GDPR and CAN-SPAM is essential.