Social Media Manager

As a Social Media Manager at Botpress, your primary responsibilities include owning and executing our company’s multi-channel social media strategy, particularly on platforms like LinkedIn and Twitter/X. You'll be tasked with creating and publishing engaging content, designing visual assets using tools like Figma and Canva, and collaborating with internal teams to share insights and announcements. Moreover, analyzing the performance of your posts and iterating based on both data and intuition is crucial to ensure growth in our audience of developers and AI enthusiasts.

To be a successful Social Media Manager at Botpress, candidates should possess a minimum of 3 years of experience in social media management. A strong writing skill set is essential, enabling you to distill complex ideas into approachable content. Additionally, a creative and strategic mindset, along with an analytical approach to tracking performance metrics, is critical. Having a basic understanding of technical topics like AI and software workflows will also help you communicate effectively with our audience.

Botpress is committed to the career growth of its employees, including the Social Media Manager role. We provide a forward-thinking and inclusive work environment where you can thrive. This includes access to rich opportunities for professional development, whether through in-house training, workshops, or mentoring. We encourage you to bring your creative ideas to the table, allowing you to shape your career path in our innovative organization.

A successful Social Media Manager at Botpress thrives on creativity, analytical thinking, and self-direction. You should enjoy exploring new content formats and strategies while being comfortable with technical topics related to AI and technology. Fluent writing skills are crucial to engaging our audience effectively. Additionally, having a strategic outlook both for short-term campaigns and long-term goals will greatly enhance your role within the company.

At Botpress, we value the health and well-being of our employees. As a Social Media Manager, you will enjoy top-tier health benefits that include comprehensive medical coverage and access to telemedicine services for you and your family. We believe in supporting our team's health, giving you the peace of mind you need to thrive both personally and professionally.

When answering this question, highlight specific social media strategies you've developed in previous roles. Discuss how you identified target audiences and set clear goals, and measure success using data analysis. Show how your strategies have led to increased engagement or follower growth.

Discuss your understanding of the nuances of various platforms. Provide examples of how you've adjusted content formats, tones, and visuals for LinkedIn compared to Twitter/X. Emphasize your ability to understand each platform's unique energy and audience expectations.

Mention specific tools like Hootsuite, Buffer, or Sprout Social that you've used for scheduling posts and tracking engagement. Highlight how you've used analytics tools to gather insights and adjust your strategies based on performance data to improve results.

Select a campaign where you were directly involved, detailing your role, objectives, and the results achieved. Highlight metrics like engagement rates, shares, and audience growth, illustrating how your initiatives resonated with your target group.

Discuss your methods for staying informed, like subscribing to industry newsletters, following influential figures on social media, attending webinars or conferences, and participating in online communities. Show your proactive approach to continuous learning.

Highlight your customer service skills and the importance of timely responses. Talk about your strategies for managing community interactions, including how you handle both positive and negative comments to foster a supportive environment.

Explain your key performance indicators (KPIs), such as engagement rate, reach, and conversion rate. Describe the metrics you track and how you use them for reporting and to refine future social media strategies.

Demonstrate your ability to break down complex topics into digestible content. Discuss how you research and ensure accuracy while crafting engaging posts that resonate with both technical and non-technical audiences.

Address the importance of teamwork, mentioning how you collaborate with marketing, sales, and product teams. Provide an example where collaborating with other departments enhanced your social media output, leading to impactful results.

Articulate your enthusiasm for Botpress's mission to integrate intelligent agents into business functions. Express your desire to apply your social media expertise to enhance brand presence in a rapidly evolving industry and how you resonate with their values.