MBP Social Media Lead - Marketing

As the MBP Social Media Lead at Bouldering Project, your primary responsibilities include curating engaging social media content that fosters community interaction, planning a calendar of posts that showcases ongoing gym programming, and collaborating with the marketing team to develop campaigns aimed at acquiring and retaining members. You'll also be tasked with creating stories, responding to direct messages, and updating website content to better inform our members.

To apply for the Social Media Lead position at Bouldering Project, candidates should have experience in creating engaging social media content, preferably for consumer brands. Strong organizational and project management skills are essential, along with a willingness to learn about our community and marketing strategies. Bonus points for those with event management experience or a passion for community engagement!

The Social Media Lead plays a crucial role in enhancing community engagement at Bouldering Project by crafting meaningful content that resonates with members and potential customers. Through creative storytelling, regular updates on events, and active engagement on social platforms, you'll help build a vibrant online community that mirrors the inclusive environment of our gyms.

Success as the MBP Social Media Lead hinges on a blend of creative storytelling, strong communication skills, and an exceptional ability to manage multiple projects. Being personable and proactive is essential for engaging with the community. Additionally, familiarity with social media marketing tools and strategies will be beneficial in executing effective campaigns that resonate with our audience.

Working at Bouldering Project as the Social Media Lead comes with a variety of exciting benefits, including staff discounts, free gym membership, access to pro deals, and accrued Sick & Safe Time. Furthermore, you'll be part of a vibrant team that values inclusivity and community, providing ample opportunities for personal and professional growth.

When answering this question, highlight specific platforms you've worked with, types of content you've created, and the outcomes associated with your campaigns. Provide examples of how your content engaged audiences and drove results to demonstrate your expertise.

An effective response would include discussing your usage of resources such as industry blogs, webinars, podcasts, and social media analytics tools. Emphasize your proactive approach to continuously learning and adapting strategies based on current trends.

In your response, outline specific strategies like creating varied content types (videos, polls, stories) to engage the audience, promoting user-generated content, and leveraging community events. Provide rationale explaining how these strategies foster connection and engagement.

Convey a professional approach to criticism, emphasizing your commitment to maintaining brand integrity. Discuss techniques such as responding promptly, addressing concerns empathetically, and turning negative feedback into constructive dialogue to resolve issues and enhance community trust.

Share a specific campaign, detailing your role, the objectives, strategies employed, and measurable outcomes. This illustrates your ability to manage campaigns successfully and highlights your strategic thinking and creative capabilities.

Discuss tools like Hootsuite, Buffer, or Sprout Social that help schedule posts, analyze engagement, and track metrics. Focus on how these tools can streamline workflow and enhance effectiveness in managing social media strategies.

Describing key metrics such as engagement rates, follower growth, and conversion metrics can highlight your data-driven approach. Explain how you analyze these metrics to inform future strategies and improve campaign performance.

Emphasize the importance of storytelling in creating an emotional connection with the audience. Discuss how incorporating the brand's voice ensures consistency and helps communicate the brand's values effectively, making your content more relatable.

Illustrate your organizational skills by discussing methods like creating schedules, utilizing project management tools, and setting clear goals. Emphasize your adaptability to changing priorities while ensuring all projects are completed efficiently.

Explain your approach to content brainstorming, researching emerging trends, and experimenting with creative ideas. Highlight how audience feedback and analytics guide you in refining your strategies to maintain relevance and engagement.