Senior Product Marketing Manager

Senior Product Marketing Managers at PandaDoc are tasked with creating and executing go-to-market strategies that align with product launches and drive customer engagement. This includes collaborating with cross-functional teams, developing compelling marketing content, leading market research efforts, and analyzing performance metrics post-launch to optimize product adoption.

Candidates applying for the Senior Product Marketing Manager role at PandaDoc should have at least 4 years of product marketing experience, with a minimum of 2 years in B2B SaaS environments. Strong communication skills, storytelling ability, and a proactive mindset are essential, alongside a proven track record in managing complex projects and collaborating across teams.

Success for a Senior Product Marketing Manager at PandaDoc is defined by the ability to develop and implement effective go-to-market strategies, enhance product awareness, and achieve measurable growth in product adoption rates. This role requires a combination of analytical skills, creativity in storytelling, and the ability to lead cross-functional initiatives.

PandaDoc boasts a vibrant company culture that emphasizes work-life balance, creative team bonding events, and a supportive remote work environment. Senior Product Marketing Managers will enjoy a culture rooted in integrity and transparency while working alongside a passionate team committed to innovation and customer success.

At PandaDoc, Senior Product Marketing Managers are offered a competitive benefits package, including opportunities for stock purchases or annual bonuses, comprehensive health insurance options, generous paid time off, self-care days, and a range of retirement plans. The compensation package is competitive, with an on-target earnings range of $130,000 - $150,000.

When developing a go-to-market strategy at PandaDoc, I focus on understanding the target audience through in-depth market research, defining clear value propositions, and setting measurable goals. Collaboration with product, sales, and marketing teams is crucial to ensure alignment and execution.

Certainly! One campaign I led involved launching a new SaaS product where we implemented a comprehensive multi-channel strategy. By closely monitoring key performance indicators and adjusting our messaging based on user feedback, we saw a 25% increase in product adoption within the first quarter.

I simplify complex technical concepts by breaking them down into relatable terms and using analogies where applicable. I also focus on highlighting the benefits and outcomes—showing stakeholders how these concepts impact their workflow or goals is key to effective communication.

Success of a product launch is measured through various metrics such as adoption rates, customer feedback, net promoter score (NPS), and overall sales performance. This data helps me assess areas of improvement and refine future launch strategies.

Storytelling is central to my marketing strategies. It engages customers on an emotional level and provides a narrative that helps them understand the product's impact. Crafting compelling stories can differentiate PandaDoc in a competitive market and drive deeper connections with our audience.

To stay ahead in B2B SaaS product marketing trends, I regularly read industry blogs, attend webinars, and participate in professional networks. I also engage with peers in the field to share insights and learn about new strategies, ensuring our approach remains fresh and innovative.

Ensuring consistency in messaging involves creating a comprehensive style guide and aligning all marketing teams on core messages and brand voice. Regular inter-departmental meetings help us maintain alignment and share feedback to ensure our communications resonate across various channels.

My experience with product positioning involves conducting thorough market research to identify unique selling points and assessing competitor offerings. I collaborate with stakeholders to articulate a compelling positioning statement that clearly communicates our product's benefits and competitive advantage.

I work closely with sales teams by providing them with essential product training, marketing collateral, and insights from customer feedback. This ensures they have the tools and knowledge needed to effectively communicate product benefits to potential customers and drive adoption.

To manage cross-functional projects effectively, I prioritize communication, setting clear timelines, and establishing project management tools that allow team members to track progress. Regular check-ins and updates help keep everyone aligned and accountable for their deliverables.