Job details

Public Relations Lead

🪶 About Plume
Plume is the first fully-integrated and modular blockchain optimized for real world assets (RWAs). We’ve built an EVM-compatible blockchain that’s fast, efficient, and incredibly cheap, along with an end-to-end onboarding platform that lets asset issuers deploy their RWAs onchain. We’re proud of our rapidly growing network, which includes:

180+ RWA companies building dapps and tokenizing assets on Plume’s testnet, ranging from collectibles and real estate to equities and private credit
50+ technology partners working with Plume and offering special services to our ecosystem partners
Experienced team of 20+ crypto, finance, and tech professionals from:
- Crypto: Coinbase, dYdX, LayerZero, Binance, Galaxy Digital, Kraken
- Finance/Tech: JP Morgan, Robinhood, Google, Coupa, Affirm
Backed by great investors and operators including:
- Haun Ventures, Galaxy Digital, Superscrypt, SV Angel, A Capital, Portal Ventures, and more

🪶 You are:

Plume is seeking an experienced and dynamic Public Relations Lead to shape and enhance our public image, manage media relations, and drive strategic communication initiatives. As a key member of the marketing team, you will develop and execute PR strategies that elevate Plume’s brand presence, articulate our mission, and engage stakeholders across the blockchain and financial sectors.

This role requires a seasoned PR professional with a deep understanding of the blockchain industry, exceptional communication skills, and a proven track record in media relations and strategic communications.

🪶 Overall Responsibilities

1. Strategic PR Planning & Execution

Develop and implement comprehensive public relations strategies that align with Plume’s business objectives and enhance brand visibility.
Craft compelling narratives and key messages that effectively communicate Plume’s mission, values, and innovations to diverse audiences.
Identify and capitalize on PR opportunities, including product launches, partnerships, and industry events.

2. Media Relations

Build and maintain strong relationships with key media outlets, journalists, and influencers in the blockchain, fintech, and technology sectors.
Proactively secure media coverage through press releases, interviews, and contributed articles.
Serve as the primary point of contact for media inquiries, ensuring timely and accurate responses.

3. Content Development

Oversee the creation of high-quality PR materials, including press releases, media kits, speeches, and blog posts.
Collaborate with internal teams to ensure consistent messaging across all communication channels.
Manage the development of thought leadership content that positions Plume as an industry leader.

4. Crisis Communication

Develop and implement crisis communication plans to effectively manage and mitigate potential PR issues.
Act as a spokesperson during crisis situations, ensuring clear and consistent communication.

5. Event Management

Plan and execute PR events, including press conferences, product launches, and industry conferences.
Identify and secure speaking opportunities for Plume’s executives at relevant industry events.

6. Measurement & Reporting

Monitor and analyze PR campaign performance, providing regular reports on media coverage, public sentiment, and ROI.
Utilize insights to refine PR strategies and improve future outcomes

🪶 Qualifications

7+ years of experience in public relations, communications, or a related field, preferably within the crypto or fintech.
Proven track record of developing and executing successful PR campaigns that drive brand awareness and engagement.
Strong network of media contacts and a deep understanding of the media landscape.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
Experience managing crisis communications and acting as a company spokesperson.
Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
Proficiency in PR analytics tools and the ability to derive actionable insights from data.
Passion for the blockchain industry and a deep understanding of its dynamics and trends.

🪶 What to expect from Plume

Salary ranges are competitive with top startups.
As an early employee, you will receive a competitive equity grant.
Fully remote with the option to come into the NYC office any time.
Full medical, dental, and vision benefits.
Two all-expenses-paid offsites per year.

Average salary estimate

$125000 / YEARLY (est.)

min

max

$100000K

$150000K

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What You Should Know About Public Relations Lead, Plume Network

Join Plume as our Public Relations Lead, where your expertise will help shape our image and drive our strategic communications in the exciting world of blockchain! Based in the vibrant New York City, you’ll be an essential part of our marketing team, developing and executing immersive PR strategies that showcase Plume's mission – creating a highly efficient, modular blockchain for real-world assets. With over 180 companies entering our ecosystem and a recognized team of professionals from giants like Coinbase and Google, this is your chance to make a real impact! As our Public Relations Lead, you'll not only craft compelling narratives and engage with key media professionals, but you'll also oversee the creation of influential content and events that elevate our brand presence. A key part of your role will involve crisis communication strategies, ensuring that Plume navigates any challenges gracefully. You’ll work collaboratively with various departments, ensuring that our messages resonate across all channels. Your experience in the crypto or fintech landscapes will be invaluable as you bring innovative ideas to the table and track the success of your campaigns. If you're passionate about blockchain and are ready to play a vital role in our growing company, Plume could be your next big adventure. The perks? Competitive salary, equity grants, flexible working options, and comprehensive benefits await you as part of this pioneering team!

Frequently Asked Questions (FAQs) for Public Relations Lead Role at Plume Network

What are the responsibilities of the Public Relations Lead at Plume?

The Public Relations Lead at Plume is responsible for developing and executing strategic PR plans, managing media relations, and creating high-quality communication materials. This role involves crafting narratives, securing media coverage, and overseeing crisis communication strategies to maintain Plume's positive public image.