Job details

Director of Marketing - Multi Property

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Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Responsible for the overall direction of multi-property marketing strategies, plans, programs and functions including database marketing, promotions and special events, advertising, entertainment, player development, and business and competitor analysis.

This position oversees multiple properties.

Develop, prioritize, and implement each property marketing strategic plan.
Develop marketing programs which successfully achieve the property’s marketing and business goals and are properly aligned with the company, regional, and property brand
Closely monitor competitive and industry trends and ensure the property is responding to developments and staying competitive.
Create annual and program budgets, manage their expenses, and monitor their progress toward maintaining property budgetary goals.
Analyze and report on successfulness of marketing programs including their generation of incremental revenues and ROI.
Contribute to successful achievement of property financial objectives.
Select, develop, and manage all marketing managers and indirectly oversee all staff within each marketing area.
Select and manage cost-effective outside vendors (such as advertising agencies, direct mail houses, etc.) and closely monitor their performance.
Ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and practices.
Coordinate marketing support with all other operational departments.
Represent marketing for the property executive team.
Communicate marketing plans, programs, and results to other key departments and team members.

Qualifications

Bachelors Degree in Marketing, Advertising, Business or related field or equivalent work experience.
Four (4) years marketing experience, preferably in the casino industry.
Knowledge of all gaming regulations and procedures.
Strong written and oral communication.
Knowledge of all computer software and office systems.
Must be able to obtain/maintain any necessary certifications and/or licenses.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

What You Should Know About Director of Marketing - Multi Property, Boyd Gaming

As the Director of Marketing for Boyd Gaming Corporation, you'll play a pivotal role in shaping the marketing strategies for our multi-property locations. Based in the vibrant city of Las Vegas, NV, you will be responsible for everything from database marketing and advertising to thrilling promotions and special events. Your creativity and analytical skills will shine as you develop, prioritize, and implement tailored marketing plans that align with both property and company objectives. You will stay ahead of the game by closely monitoring industry trends and competitors, ensuring that Boyd Gaming remains a leader in the casino entertainment scene. Additionally, you will oversee budgets, manage operational costs, and analyze the success of various marketing initiatives against revenue goals. Leadership is key, as you will select and mentor a talented team of marketing managers and collaborate with external vendors to ensure all campaigns resonate well with our audience. Ultimately, this role represents a fantastic opportunity to showcase your marketing expertise while contributing to the financial success of Boyd Gaming and enhancing the experience for our guests. Join us in this innovative journey!

Frequently Asked Questions (FAQs) for Director of Marketing - Multi Property Role at Boyd Gaming

What are the responsibilities of the Director of Marketing at Boyd Gaming Corporation?

The Director of Marketing at Boyd Gaming Corporation holds a dynamic role encompassing the overall direction of multi-property marketing strategies. This includes overseeing database marketing, creating promotional campaigns, managing special events, and analyzing competitor performance. Furthermore, you will be instrumental in developing yearly budgets, monitoring marketing expenses, and ensuring all initiatives align with the company's branding and business goals.