Programmatic Account Manager

As a Programmatic Account Manager at Broadsign, your primary responsibilities include supporting the EMEA sales team during pre and post-sales activities. You'll craft responses to RFPs, manage campaign launches, optimize ongoing campaigns, and ensure the campaign data is accurately recorded in Salesforce. Furthermore, you'll work closely with sales to strategize account growth and leverage your understanding of programmatic ecosystems to enhance campaign effectiveness.

To be successful as a Programmatic Account Manager at Broadsign, candidates should have previous experience in Programmatic Ad Ops or Account Management within a DSP, publisher, or agency. A strong understanding of programmatic advertising, digital ecosystems, and significant Excel proficiency are also crucial. Moreover, strong analytical and problem-solving abilities are essential, along with effective communication skills in English and preferably another language.

At Broadsign, the work environment is dynamic and collaborative, emphasizing creativity and innovative thinking. Programmatic Account Managers enjoy a fun atmosphere where their ideas are valued, and they can influence outcomes directly. The culture is built on open communication, team collaboration, and the freedom to explore new strategies, making it an encouraging space for professional growth.

Broadsign provides numerous opportunities for professional development for Programmatic Account Managers, including educational assistance and ongoing training programs. This commitment ensures that employees can expand their skills and knowledge in the ever-evolving field of programmatic advertising, facilitating both personal and career growth.

Programmatic Account Managers at Broadsign enjoy a competitive benefits package that includes detailed health and wellness programs, vacation time, sick leave, and personal days. Additional perks like parental leave top-off, opportunities for volunteering, and unique experiences to bond with the global team contribute to an appealing work-life balance.

Successful Programmatic Account Managers at Broadsign are tech-savvy professionals with a passion for programmatic advertising and digital out-of-home (DOOH). Key qualities include strong analytical skills, the ability to manage multiple tasks efficiently, and a positive 'can-do' attitude. Moreover, they should possess excellent problem-solving abilities and the flexibility to thrive in a startup environment.

A typical day for a Programmatic Account Manager at Broadsign involves supporting various sales activities such as responding to RFPs, organizing campaign launches, and optimizing ongoing campaigns. You'll review campaign data, collaborate with sales to identify growth opportunities, and use market insights to develop tailored strategies for clients. Every day brings new challenges and opportunities to make an impact in the pDOOH landscape.

In responding to this question, be sure to highlight specific experiences you've had in programmatic advertising, such as managing campaigns or working with DSPs and SSPs. Use examples that demonstrate your ability to navigate the complexities of programmatic ecosystems and how these experiences would contribute to your effectiveness as a Programmatic Account Manager at Broadsign.

When asked about RFP responses, describe your process for analyzing the request, collaborating with teams to gather necessary data, and crafting a tailored response that aligns with the client's goals. Stress the importance of creativity and strategy in showcasing your understanding of the client's needs, and highlight any successful examples from your past work.

Discuss your methodology for campaign management and optimization, emphasizing the use of data and analytics. Share how you track performance metrics, adjust bidding strategies based on real-time data, and implement optimizations to enhance campaign effectiveness. Providing insightful examples will strengthen your response.

In discussing conflict resolution, focus on your communication skills and collaborative approach. Highlight your ability to listen to different perspectives, discuss data-backed strategies, and arrive at a mutual decision that prioritizes client success. Show that you value teamwork and are committed to finding the best solutions.

When answering this behavioral question, identify a specific account you managed and detail your strategies for growth. Include the methods you used to communicate with the client, your approach to upselling services, and any outcomes that illustrate your success. Emphasizing metrics or performance improvements will add credibility to your example.

Describe your organizational techniques, such as the use of project management tools or methodologies like Agile. Explain how you assess urgency and importance, ensure clear communication with stakeholders, and adapt to shifting priorities to meet campaign deadlines successfully.

Delve into how data informs your strategies and decision-making processes. Share examples of how you've utilized data analysis to adapt campaigns, inform clients, or identify new opportunities. Stress the importance of being data-driven in optimizing campaign performance.

Discuss your ongoing commitment to professional development through resources such as industry blogs, webinars, and conferences. Highlight specific publications or thought leaders you follow and the importance of staying informed to ensure that your strategies are current and effective.

Provide examples of your collaboration with various teams, such as sales, marketing, and technical departments. Highlight your communication skills and ability to work together toward shared objectives, demonstrating the importance of cross-functional teamwork in achieving campaign success.

Outline your approach when faced with underperforming campaigns. Focus on how you analyze performance metrics, identify problem areas, and implement strategies for improvement. Emphasize your analytical mindset and solution-oriented attitude that drives success.