CRM Marketing Manager DACH

As a CRM Marketing Manager at AMBOSS, your core responsibilities include implementing and optimizing multichannel marketing campaigns through our CRM system, Braze. You'll be in charge of executing promotional campaigns, collaborating with various teams to design effective marketing strategies, and monitoring campaign performance metrics to achieve key marketing objectives in the DACH region.

To qualify for the CRM Marketing Manager role at AMBOSS, you should have experience in a multichannel CRM environment, with a strong background in using marketing automation software like Braze or HubSpot. Proficiency in HTML, CSS, and JavaScript-type languages, along with a German language proficiency at C2 level, is also required to effectively engage with our audience in the DACH region.

The CRM Marketing Manager at AMBOSS plays a crucial role in reaching the team's ambitious goals by driving marketing strategies that directly impact engagement and market share. By leveraging data insights, testing various channels, and optimizing campaigns, this position supports the DACH team in achieving their targets and amplifying the brand's presence.

At AMBOSS, the work culture encourages innovation and collaboration. As a CRM Marketing Manager, you will enjoy a supportive environment where your ideas are valued, and you can explore new technologies and methods. Our diverse and skilled team fosters open communication, allowing you to connect and collaborate effectively.

As a CRM Marketing Manager at AMBOSS, you can look forward to a comprehensive employee benefits package designed to support your financial, physical, and mental well-being, along with a work-life harmony approach. Our commitment to employee satisfaction reflects in the numerous initiatives and benefits we offer to empower our team members.

When answering this question, highlight specific projects where you used Braze for multichannel campaigns. Discuss your accomplishments in optimizing user journeys and the impact of your strategies on customer engagement.

To effectively answer, you should mention key performance indicators (KPIs) that you use, such as ROI metrics, engagement rates, and conversion rates, and describe how you analyze them to assess a campaign's impact.

Share strategies such as A/B testing subject lines, optimizing send times, employing segmentation, and personalizing content based on user behavior to enhance engagement rates.

Emphasize your commitment to professional development through online courses, webinars, blogs, and industry forums, showcasing your proactive approach to keeping your skills sharp.

Share a specific example outlining the situation, your analysis of the issues, the actions you took, and the ultimate results, illustrating your problem-solving skills and adaptability.

Explain the importance of data analysis in identifying user behaviors, trends, and campaign performance. Discuss how you use insights to inform your strategies and improve results.

Discuss your familiarity with HTML and CSS, providing examples of how you have utilized them to create visually appealing emails and landing pages that resonate with users and drive conversions.

Detail the campaign objectives, the audience targeted, the strategies employed, and the outcomes achieved. Focus on the lessons learned and how they can inform future initiatives.

Share techniques you use to prioritize your tasks, manage your time effectively, and maintain quality results, demonstrating your ability to perform well under pressure.

Emphasize your open communication style, the importance of cross-functional teamwork, and how you ensure that all team members are aligned with the campaign goals to achieve collective success.