Job details

Sr Field Marketing Manager, Partner Marketing (Asia)

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

JOB TITLE: Senior Field Marketing Manager, Partner Marketing (Asia)

Position Overview

ServiceNow is seeking a highly organized, goal-oriented, and self-directed Partner Marketing Professional to join our dynamic marketing team. This individual will be an active contributor to our larger marketing initiatives, working closely with key partner leaders, Alliances, Channel Management, global and regional campaign teams, and various ServiceNow business units. The ideal candidate will possess proven experience in managing relationships with strategic partners and developing joint marketing plans, including market awareness and demand generation programs that align with revenue targets. Adaptability, integrated program development, and the ability to thrive in a fast-paced, high-tech environment will be critical to success.

Essential Duties and Responsibilities

Strategic Partner Collaboration: Work closely with ServiceNow Account Directors and partners to gain a deep understanding of their business objectives and challenges. Translate these insights into a comprehensive partner marketing plan aligned with broader business goals.
Joint Marketing Program Development: Create, manage, and execute joint marketing programs with partners that drive measurable growth in pipeline and revenue. Develop campaigns that align with both ServiceNow’s and the partner’s objectives.
Global & Regional Campaign Execution: Localize and adapt global partner marketing campaigns for regional markets. Ensure consistent and impactful execution across regions, optimizing for local nuances and market needs.
Cross-Functional Alignment: Facilitate collaboration between global and regional marketing teams, field marketing, and other stakeholders to ensure seamless program execution. Align partner marketing efforts with broader sales and business objectives for successful regional activation.
Performance Tracking & Optimization: Measure key performance indicators (KPIs) and metrics to track the success of marketing initiatives. Regularly analyze program performance and provide actionable recommendations for continuous improvement.
Agency & Resource Management: Manage local marketing agency relationships and resources to scale partner marketing programs. Ensure high-quality execution and timely delivery across the partner ecosystem.
Innovation & Best Practices: Continuously explore new marketing trends, innovations, and best practices to enhance program effectiveness. Elevate partner engagement and campaign results through creative approaches.

Required Qualifications

Experience: Minimum of 10 years of marketing experience, with a focus on Partner/Channel Marketing. Experience in regional marketing roles, particularly in global, matrix-based, and collaborative organizational settings, is preferred.
Marketing Knowledge: Strong understanding of digital marketing, content creation, messaging, and execution. Proficiency in inbound and outbound digital strategies, including web, search, social, nurture, and relationship-based marketing.
Communication Skills: Excellent verbal and written communication skills, with a proven track record of influencing and collaborating across teams and geographies. Ability to engage with senior executives and communicate at all organizational levels.
Strategic Thinking: Ability to quickly understand complex concepts, translate technical capabilities into customer benefits, and develop strategic marketing plans that drive business results.
Project Management Expertise: Exceptional project planning and execution skills, with a strong sense of ownership. Ability to multitask, prioritize, anticipate obstacles, and provide solutions in a fast-paced environment. Demonstrated drive for excellence in execution and achieving challenging goals.
Storytelling & Writing: Strong storytelling and writing abilities to create compelling marketing content that resonates with diverse audiences.
Global Perspective & Travel: Willingness to travel internationally for partner meetings, industry events, and customer engagement as needed.

Ideal Candidate Profile

The ideal candidate will be a strategic, results-oriented marketing professional with a proven track record of success in partner marketing within a high-tech environment. They will be comfortable managing relationships with diverse stakeholders, driving joint marketing initiatives, and navigating complex, global organizational structures. A passion for innovation, an analytical mindset, and the ability to adapt to changing market dynamics will be key drivers of success in this role.

Education & Qualifications

An undergraduate degree in marketing/business (or equivalent) is required and an advanced degree is strongly preferred.

Qualifications

Education & Qualifications

An undergraduate degree in marketing/business (or equivalent) is required and an advanced degree is strongly preferred.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

ServiceNow Glassdoor Company Review

4.5

ServiceNow DE&I Review

4.6

CEO of ServiceNow

Bill McDermott

Approve of CEO

Average salary estimate

$135000 / YEARLY (est.)

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$120000K

$150000K

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What You Should Know About Sr Field Marketing Manager, Partner Marketing (Asia), ServiceNow

The Senior Field Marketing Manager, Partner Marketing (Asia) at ServiceNow is an exciting opportunity for a highly organized and goal-oriented marketing professional to join a dynamic team that thrives on innovation. Based in vibrant Singapore, you will work closely with key partner leaders and cross-functional teams to develop compelling marketing programs that resonate in the Asia region. In this role, you'll be responsible for creating and executing joint marketing strategies that align not only with ServiceNow's goals but also the objectives of our strategic partners. Your journey will be fueled by your creativity and analytical mindset, helping to track performance metrics and optimize campaigns for maximum impact. Throughout the process, you'll foster collaboration with regional and global stakeholders, ensuring our marketing efforts are synchronized and effective across multiple markets. With over 10 years of experience in Partner Marketing and a robust understanding of digital strategies, you’ll have the chance to bring fresh ideas to the table while managing local agency relationships for flawless execution. If you are passionate about storytelling, possess exceptional communication skills, and have a proven track record of driving successful marketing initiatives, then this role at ServiceNow could be the perfect fit for you. We emphasize the importance of inclusivity and encourage candidates from diverse backgrounds to apply. Together, let's redefine how the world works and inspire others to do the same!

Frequently Asked Questions (FAQs) for Sr Field Marketing Manager, Partner Marketing (Asia) Role at ServiceNow

What are the responsibilities of a Senior Field Marketing Manager, Partner Marketing (Asia) at ServiceNow?

As a Senior Field Marketing Manager, Partner Marketing (Asia) at ServiceNow, your responsibilities include strategic partner collaboration, creating joint marketing programs, localizing global campaigns for regional markets, facilitating cross-functional alignment, performance tracking, agency management, and innovating best practices to enhance campaign effectiveness.