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Marketing Campaign Associate

The Marketing Campaign Associate role involves responsibility for creative, data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests.

Overview:

Each Marketing Campaign Associate is assigned to work on a team that focuses primarily on mailed/emailed campaigns for one property or market. The average workload is ten projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion. Each project will begin with a pre-formulated strategy, and the Associate will receive all details needed to select a creative design, set up offer segmentation, query criteria from an existing database, and set up execution rules. The Associate will own each step of the project once it has been assigned, including routing to reviewers and approvers, vendor interaction, proofing and all inquiries and notifications.

Our most successful team members in this role can be described as follows:

Personal Qualities:

  • Confident in their intelligence, adaptability and drive to independently learn
  • Organized with high attention to detail
  • Passionate about quality performance, with an obvious concern for the way their work and attitude will impact others
  • Willing to see any task through to the best of their ability
  • Conscious that effective communication is the single most important tool for this job, and is also the hardest to pull off unless fully focused
  • Agile enough to glean systems and program expertise and reapply willingly to new processes and methodology
  • Prefers to take an active role in finding solutions
  • Loves to teach and learn from others, and is committed to making a positive contribution
  • Inspired by opportunity for growth

Requirements:

  • Bachelor’s Degree in Marketing, Business, Advertising or related field
  • Copywriting and proofreading experience
  • Working knowledge of Microsoft Outlook, Word and Excel
  • Familiarity with database structures, database terminology, database management, and database querying tools preferred
  • Mobile and Social Media targeted marketing experience helpful
  • Must be 21 years or older
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Average salary estimate

$47500 / YEARLY (est.)
min
max
$40000K
$55000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Campaign Associate, Caesars Entertainment

If you're looking to take your marketing talents to the next level, the Marketing Campaign Associate position at a bustling company in Atlantic City, NJ, might be the perfect opportunity for you! In this role, you'll dive deep into the creative, data-driven, and execution aspects of various direct mail and email campaigns, which range from promotions and events to tantalizing gaming, dining, and hotel offers. You’ll be managing 10 projects per month, ensuring every single one is executed flawlessly from start to finish. Working as part of a close-knit team, you'll develop strategies, select creative designs, segment offers, and query databases all while keeping a sharp eye on deadlines. Strong communication skills are essential, as you'll liaise with reviewers, approvers, and vendors throughout the project lifecycle. If you are naturally organized, detail-oriented, passionate about your work, and want to grow within a dynamic environment, this position is calling your name. A Bachelor’s Degree in Marketing, Business, or Advertising is required, along with copywriting skills and a familiarity with databases. If you're 21 or older and eager to make a significant impact, then bring your adaptability and solution-oriented mindset to our team and help us create unforgettable marketing experiences!

Frequently Asked Questions (FAQs) for Marketing Campaign Associate Role at Caesars Entertainment
What are the key responsibilities of a Marketing Campaign Associate at this company?

As a Marketing Campaign Associate, your responsibilities include managing multiple direct mail and email projects, collaborating with your team on promotional campaigns, and executing strategies from conception to delivery. You'll be involved in project management tasks such as selecting creative designs, setting up offer segmentation, and ensuring effective vendor interactions.

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What qualifications do you need to apply for the Marketing Campaign Associate position?

To apply for the Marketing Campaign Associate role, candidates should possess a Bachelor’s Degree in Marketing, Business, or Advertising, along with copywriting experience. Familiarity with database management and marketing tools will be advantageous. Passion and a commitment to quality performance are essential for success in this position.

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How does project management work for a Marketing Campaign Associate in Atlantic City?

In this role, project management is fast-paced and cyclical, as you'll handle multiple projects simultaneously. Each project will progress from the strategy phase to execution, involving stages of preparation, routing for review, and final delivery. Strong organizational skills will be key to balancing these diverse responsibilities.

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What personal qualities make someone successful as a Marketing Campaign Associate?

Successful Marketing Campaign Associates tend to be confident, organized, and detail-oriented. They thrive in fast-paced environments, communicate effectively, and are enthusiastic about learning and collaboration. Their proactive approach and commitment to quality can significantly impact project outcomes.

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Is there room for growth within the Marketing Campaign Associate position?

Absolutely! The Marketing Campaign Associate position offers numerous opportunities for growth. As you develop your skills and gain experience managing complex campaigns, you may have the chance to take on greater responsibilities, lead projects, and even advance into higher-level marketing roles within the company.

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Common Interview Questions for Marketing Campaign Associate
Can you describe your experience with managing marketing campaigns?

When answering this question, focus on specific campaigns you've managed, discussing the strategies you implemented and the outcomes achieved. Highlight your organizational skills and any tools you used, such as project management software, to keep track of project timelines and deliverables.

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How do you ensure effective communication during a project?

It's important to stress your proactive communication style. You should mention methods like regular check-ins, using collaborative tools, and providing updates to stakeholders to maintain transparency throughout the project lifecycle.

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What role does teamwork play in your approach to marketing?

Discuss your experiences working in teams, emphasizing collaboration and the importance of diverse perspectives. Illustrate how you’ve contributed positively to team dynamics and how you value input from colleagues to enhance the marketing process.

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How do you handle tight deadlines in marketing projects?

Explain your time management techniques and how you prioritize tasks when facing deadlines. Give examples of past experiences where you successfully met tight timelines and the resources or strategies you leveraged to accomplish your goals.

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What strategies do you use for effective segmentation in marketing campaigns?

Talk about your understanding of market research and how you gather data to segment your audience effectively. Discuss any tools or methodologies you've utilized for analyzing customer profiles and tailoring marketing messages accordingly.

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Can you give an example of a successful marketing project you worked on?

Choose a specific project, detailing your role and the strategies you used to achieve success. Discuss the challenges you faced, your approach to overcoming them, and the measurable results of the campaign to showcase your effectiveness in your position.

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What do you believe contributes to a successful marketing team?

Share your insights on the importance of clear communication, diversity of skills, and a supportive environment where team members can learn from each other. Discuss your openness to feedback and willingness to contribute to a collaborative culture.

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How do you stay updated with marketing trends and tools?

Express your commitment to continuous learning by mentioning resources such as industry blogs, webinars, and networking events that keep you informed about the latest marketing strategies and tools. Share any recent trends you've incorporated into your work.

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In your opinion, what makes a marketing campaign successful?

Discuss factors such as clear objectives, audience understanding, creativity in messaging, and effective execution. Emphasize the importance of analyzing project results post-campaign to refine future strategies.

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How would you approach a project with conflicting priorities?

Talk about your analytical skills and ability to assess urgency and impact. Share your strategy for communicating with stakeholders to set expectations and re-prioritize tasks as needed to ensure project success, demonstrating adaptability and efficiency.

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Our Mission is: Create the Extraordinary Our Vision is: At Caesars Entertainment, we create spectacular worlds that immerse, inspire and connect you. We don’t perform magic, we create it with excellence. #WeAreCaesars

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Full-time, onsite
DATE POSTED
April 22, 2025

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