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Marketing and Communications Associate

Title: Marketing and Communications Associate

Program/Dept: Marketing 

Reports to: Director of Marketing and Communications

Classification: Regular, Fulltime, Nonexempt, Hybrid 

Salary Range: $30 + DOEE & Benefits

 

 

 About Us:  Caminar is a leading behavioral health organization that supports youth and adults across multiple counties in Northern California and the San Francisco Bay Area. Caminar builds strength and stability through comprehensive mental health and substance use treatment, and wrap-around services, delivered through evidence-based, whole-person care. Founded in 1964, Caminar's vision is to be a beacon of safety, compassion, and fulfillment, supporting all those in our communities who need it most. Our mission is to build strength and stability through comprehensive mental health and substance use treatment delivered through evidence-based, whole-person care.

 

Caminar values diversity. People of all races, ethnicities, countries of origin, faiths, abilities, sexual orientations, and gender identities are welcome here.

 

Position Summary:

The Marketing and Communications Associate will work under the Sr. Director of Marketing and Communications and the Chief Development Officer to help address these strategic priorities:

  • Help unify the organization and elevate Caminar’s mission and visibility in the community
  • Position Caminar as a leader among competing behavioral health organizations seeking funding
  • Further Caminar’s position as a leading behavioral health care organization that delivers precision, evidence- based, and high-quality care for the most vulnerable residents in the Bay Area and Northern California
  • Establish Caminar as one of the top five behavioral health care organizations in the Bay Area

 

 

Essential Duties & Responsibilities: This role will own and drive the tactical component of the following activities:

  • Manage program marketing across all programs, including the creation and regular updating of agency and program fact sheets, collateral, forms, and other outreach materials and campaigns
  • Coordinate agency rebranding across all programs and departments, including the creation and/ or updating of collateral, forms, signage, documentation, and more
  • Ensure unified brand marketing and messaging across the entire agency in external communications and appearances
  • Create, proof, and send regular and possible more frequent - agency and donor communications such as

Caminar Connections, our monthly e-Newsletter, including sourcing content from SMEs

  • Manage our website, which includes regular additions to RESOURCES, updates to WHO WE ARE and DOCUMENTATION, and other updates as needed
  • Manage social media platforms, including monthly editorial calendar, message alignment across the agency and programs, and metrics.
  • Regularly create new written and video client and staff stories, testimonials, and / or quotes and photographs

with proper media releases in coordination with client-facing staff

  • In partnership with our Director of Development, create event marketing campaigns including solicitation of media sponsorships, advertising, social media posts, etc., and track and report metrics
  • Maintain organized records of the yearly marketing calendar, marketing materials, metrics, results of campaigns, and meetings

 

Qualifications & Skills:

  • Bachelor's degree in marketing, business, or related fields with experience in marketing
  • Proven work experience in marketing, minimum two years of experience
  • Experience with CRM, web site management, social media, and email automation systems
  • Stellar recommendations
  • Excellent writing and communications skills
  • Outstanding people skills, with the ability to collaborate across teams and also work independently with an enthusiastic can-do attitude and resourcefulness
  • Excellent project management and organizational skills
  • Candidate must have a working computer and internet connection, a phone connection, and other needed equipment to complete the assignments

 

 

Position Requirements:

  • Physical: Occasionally required to push/pull objects up to 50 lbs., and to lift/carry objects up to 25 lbs. Frequently required to perform moderately difficult manipulative tasks such as typing, writing, etc. Must be able to walk, stand, and sit for extended periods.
  • Sensory: Frequently required to read documents, written reports, and plans. Must be able to distinguish normal sounds with some background noise, as in answering the phone, interacting with residents and staff, etc. Must be able to speak clearly and understand/be understood using the English language.
  • Cognitive: Frequently required to concentrate on moderate detail with constant interruption. Must be able to attend to a task/function for 20-45 minutes at a time. Frequently required to understand and relate to specific ideas, several at a time. Must be able to remember multiple tasks/assignments given to self and others over a period of several days.
  • Environmental Conditions: Frequent exposure to varied office and mixed (residential/office) environments. Occasional exposure to toxins and poisonous substances, dust, and loud noises.
  • Equipment: Frequently required to use a computer, phone, and fax machine.

 

Essential Requirements:

  • Must be able to meet and receive a criminal records clearance, as required by Title XXII, other licensing regulations, and Caminar practices.
  • This position may require limited, occasional, or frequent driving.  If required, a valid California driver license, a reliable personal vehicle, and current personal auto insurance is required by law.  In addition, an MVR sufficient to obtain and maintain insurability under agency auto liability policies are all essential job requirements.
  • Must be able to pass post offer, pre-employment medical and drug tests as required under State Community Care Licensing regulations and/or agency policies.
  • If applicable, a personal cell phone with reliable service and a data plan to use for business purposes.
  • May be required to obtain and maintain First Aid and CPR certification.

 

We've Got You Covered

               

Medical, Dental, and Vision

Health coverage choices to fit you and your family’s needs. A zero-cost option for employee only and generous contributions to employee and dependent premiums.  

 

Flexible Spending Account
Receive tax savings on out-of-pocket health care costs.  

 

Employee Wellness Program
We’ll reimburse you for a portion of your gym/fitness dues.  

 

Life, Long-term Disability, and AD&D Insurance
Provided at no cost to our full-time employees. Includes an option to purchase additional life coverage for both employees and dependents.  

 

Paid Time Off
We offer thirteen paid holidays and a generous sick and vacation benefit.  

 

401(K) Retirement Savings Plan

We offer options for both pre-tax and post-tax (Roth) contributions. 
The plan also offers an employer match on eligible employee deferrals at one year of service.  

 

Commuter Benefits
Commuting to work each day can be expensive. Receive tax savings on your commuting costs.

 

Employee Assistance Program
For whatever issue you might face, our Life Assistance Program offers free, confidential assistance at no cost to you.

 

Caminar is a leader in providing innovative client-oriented mental health services.  We are an equal opportunity employer. 

 

 

Caminar Glassdoor Company Review
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Caminar DE&I Review
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CEO of Caminar
Caminar CEO photo
Mark A. Cloutier, MPP, MPH
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What You Should Know About Marketing and Communications Associate, Caminar

Are you passionate about mental health and exceptional marketing? Caminar is looking for a talented Marketing and Communications Associate to join our team in beautiful San Mateo, California! As our Marketing and Communications Associate, you'll work closely with the Sr. Director of Marketing and Communications and the Chief Development Officer to elevate Caminar's visibility and reinforce our mission in the community. Your role will encompass managing all aspects of our marketing programs, from creating and updating promotional materials to overseeing our social media presence. You will help position Caminar as a leader in behavioral health care and ensure that our messaging is consistent across all platforms. With responsibilities like maintaining our website, executing marketing campaigns for events, and crafting compelling content for our newsletters, you’ll play a pivotal role in how we connect with our audience. We value creativity, collaboration, and a proactive attitude, so if you thrive in an environment where you can make a difference, we can’t wait to hear from you. At Caminar, you’ll not only develop your skills but also contribute to a mission that truly makes a difference in the lives of vulnerable populations across the Bay Area. Join us in being a beacon of safety, compassion, and stability for those who need it most!

Frequently Asked Questions (FAQs) for Marketing and Communications Associate Role at Caminar
What are the primary responsibilities of a Marketing and Communications Associate at Caminar?

As a Marketing and Communications Associate at Caminar, your main responsibilities will include managing program marketing across all initiatives, updating agency fact sheets and outreach materials, and ensuring consistent messaging in all communications. You'll also oversee our social media platforms, manage the content for our newsletter, and coordinate event marketing campaigns that solidify Caminar's role as a leader in behavioral health.

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What qualifications are necessary for the Marketing and Communications Associate position at Caminar?

To qualify for the Marketing and Communications Associate position at Caminar, candidates should possess a Bachelor's degree in marketing, business, or a related field, along with at least two years of relevant experience in marketing roles. Experience with CRM systems, web management, and social media platforms, alongside exceptional writing and communication skills, are critical to success in this role.

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How does Caminar support its Marketing and Communications Associate’s professional development?

Caminar is committed to the growth of its employees, including the Marketing and Communications Associate. You will have opportunities for on-the-job training, access to various wellness programs, and the potential to attend marketing and communications workshops that will help you further develop your skills and expertise in the field.

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What is the work environment like for the Marketing and Communications Associate at Caminar?

The work environment for the Marketing and Communications Associate at Caminar is hybrid, offering a blend of remote and in-office work. You'll work in a supportive atmosphere alongside a dedicated team focused on behavioral health, and you’ll engage with a diverse population, which enriches our workplace culture and mission.

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What are the benefits of working as a Marketing and Communications Associate at Caminar?

Working as a Marketing and Communications Associate at Caminar comes with an array of benefits including medical, dental, and vision coverage, paid time off, a 401(K) retirement savings plan with employer matching, and wellness programs. These benefits ensure that employees are well taken care of both personally and professionally.

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Common Interview Questions for Marketing and Communications Associate
Can you describe your experience with managing social media platforms?

When answering this question, provide specific examples of social media campaigns you have managed, including the goals you set, how you crafted your messaging, and metrics you used to track success. Be ready to discuss how these experiences have prepared you to manage Caminar’s social media effectively.

Join Rise to see the full answer
How do you ensure consistency in messaging across all marketing materials?

In your response, explain your approach to brand guidelines, collaboration with team members, and processes you implement for reviewing and approving materials to ensure all messaging aligns with Caminar’s mission and values.

Join Rise to see the full answer
What strategies would you use to enhance Caminar’s visibility in the community?

Discuss creative and tactical marketing strategies such as community engagement events, collaborative partnerships, digital marketing, and targeted outreach campaigns. Showcase your understanding of the local community and how you plan to leverage Caminar’s strengths effectively.

Join Rise to see the full answer
How do you handle tight deadlines when managing multiple projects?

Share your project management strategies, perhaps using tools that help you prioritize tasks and manage time effectively. Highlight your ability to remain organized under pressure and meet deadlines without compromising quality.

Join Rise to see the full answer
What is your process for creating engaging content for newsletters?

Explain your approach to sourcing and curating content, your writing style, how you align your messaging with your audience’s interests, and any performance metrics you review post-distribution to measure engagement and improve future newsletters.

Join Rise to see the full answer
Can you give an example of collaborating with different teams on a project?

Share a specific example that illustrates your teamwork with diverse departments, focusing on how you facilitated communication to achieve a common goal. Mention the positive outcomes of your collaboration and any challenges you overcame.

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What role does analytics play in your marketing strategies?

Discuss the importance of analytics in guiding your marketing decisions, including how you utilize data to assess performance and influence adjustments in campaigns. Provide concrete examples from your past experiences.

Join Rise to see the full answer
How would you approach coordinating a rebranding project for Caminar?

Outline a step-by-step process for a rebranding project, including conducting research, stakeholder involvement, development of new materials, and specific timelines. Stress the importance of maintaining continuity with the organization's mission and values throughout.

Join Rise to see the full answer
What are your key performance indicators (KPIs) for measuring marketing success?

Explain what KPIs you consider essential for a role like the Marketing and Communications Associate at Caminar, such as engagement rates, website traffic, or donation metrics. Discuss how you’ve tracked and analyzed these indicators in the past to refine marketing efforts.

Join Rise to see the full answer
Why do you want to work for Caminar as a Marketing and Communications Associate?

Express your personal connection to mental health advocacy or the mission of Caminar. Share why you believe in the organization’s vision and values and how your professional goals align with the work being done to support the community.

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Caminar’s mission is to improve the quality of life for people with disabilities by providing opportunities to live in the community with dignity and independence.

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Full-time, hybrid
DATE POSTED
April 4, 2025

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