Online Marketing Manager

Capgemini is seeking a highly motivated and detail-oriented Online Marketing Manager to join our team to work for a top 10 US Insurance Carrier.

This role, reporting to the Director of Marketing Web Strategy, will primarily focus on both short- and long-term search engine optimization (SEO) efforts. Key responsibilities include planning and implementing SEO strategies—such as content updates, keyword research, competitive monitoring, and technical SEO improvements. The role also involves overseeing conversion testing on the web page through multivariate (MVT) and A/B testing, conducting website updates, and researching to build business cases that support initiatives for increasing organic sessions and conversions on the web page.

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Location: Colombia

• Fluent English skills
• Minimum required work experience: 3 to 6 years.
• Search Engine Optimization (SEO) Strategy and Execution: Comprehensive understanding of content and technical SEO, including in-depth knowledge of Google’s web crawling process and the ability to identify opportunities for enhancing website visibility, rank, and performance in search engines.
• A/B and Multivariate Testing: Experience developing testing hypotheses you develop through competitive analysis, learnings gained from previous experiments, or insights from first-party data; should have examples of personally driving the execution of website tests with IT, Analytics, and other cross-functional teams to improve engagement and conversion.
• Digital and Web Analytics: Monitors and analyzes website performance using SEO tools and analytics platforms. Leverages this data to inform future SEO strategy and testing roadmap for websites.
• Brand and Consumer Marketing: Understands how a brand maintains relevance with ever-changing consumer preferences and applies this knowledge to SEO and testing plans. Analyzes demographics, evaluates provided consumer research and studies product features in order to understand the consumer. Uses knowledge of the consumer to improve SEO and overall website experience, leading to tangible business outcomes.
• UX/UI Design Coordination: Experience working with teams that design intuitive user experiences (UX) and user interfaces (UI) to create positive experiences for end-users.
• Web and App Development: Experience working with IT/Dev teams that develop websites (including the implementation of technical SEO updates and execution of website testing).

Other Critical Skills

Search Engine Optimization - Intermediate
MVT and A/B Testing - Intermediate
Project Management - Entry Level
ROI Analysis - Entry Level
Web Traffic Forecasting - Entry Level
Roadmap Development - Entry Level

Software / Tool Skills

Google Analytics (or other web analytics tool) - Intermediate
BrightEdge, Screaming Frog, or other SEO tools - Entry Level
Excel - Entry Level
Power BI - Entry Level
PowerPoint - Entry Level

This position comes with competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements (remote and/or office-based)
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health Insurance
7. Pension Plan
8. Paid Time Off
9. Training & Development

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.

https://www.capgemini.com/us-en/about-us/who-we-are/

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