Associate Director - Ad Operations

As the Associate Director - Ad Operations at Careem, your responsibilities will include defining operational strategies that align with company growth targets, mentoring a high-performing Ad Ops team, and leading all phases of campaign delivery. You will ensure the highest quality of campaign execution through oversight and troubleshooting while also designing tools and processes to enhance operational efficiency across the organization.

Careem seeks candidates with a Bachelor’s degree in Engineering, Business, or a related field, with preference for an MBA. You should have 6-8 years of experience in digital advertising or operations, with at least 3 years in a leadership role. A strong knowledge of advertising metrics and a proven track record in high-growth environments are also vital for success in the Associate Director - Ad Operations role.

The Associate Director - Ad Operations contributes to Careem's growth by developing and implementing operational strategies that align with the company’s goals. By building a capable Ad Ops team and optimizing campaign performance, you will ensure better advertiser satisfaction and revenue generation, directly influencing Careem's expansion across the region.

Essential skills for the Associate Director - Ad Operations at Careem include strong leadership capabilities, data-driven decision-making abilities, excellent communication skills, and proficiency in managing advertising metrics. The role requires someone who can drive cross-functional collaboration and effectively present operational strategies and updates to internal and external stakeholders.

Careem offers a flexible work-life balance for the Associate Director - Ad Operations role, including a 4-day in-office work week with the ability to work from home. Additionally, you can work remotely from any country for 30 days a year and enjoy unlimited vacation days, promoting a healthy work-life blend in a dynamic environment.

When answering this question, detail your responsibilities in previous roles related to ad campaign setup, execution, and optimization. Highlight your method for monitoring campaign performance and handling challenges that arose during the delivery process.

Emphasize your communication strategies that facilitate cross-functional collaboration. Provide examples of how you've collaborated with Sales, Brand Partnerships, and Product teams to align operational processes and drive successful campaign outcomes in your previous roles.

Discuss specific metrics or tools you rely on to assess campaign performance. Provide examples of past campaigns where you implemented optimization changes based on data analysis, noting how those adjustments improved outcomes.

Share your philosophies and approaches toward leadership and team development. Discuss specific strategies you've used to create development plans, provide feedback, and foster a positive and high-performing work culture.

Highlight any experience you have with developing workflows and automation systems in previous roles. Discuss how you collaborate with Product and Engineering teams to ensure that tools are effective and meet team needs.

Mention key performance indicators such as delivery rates, trafficking accuracy, and revenue realization. Explain why these metrics are critical to evaluating the performance of your team and the success of ad campaigns.

Discuss any experience you've had in leadership meetings where you contributed insights. Provide a specific example of an operational strategy you influenced and the positive results that followed.

Utilizing the STAR method, detail the situation, your task, the action you took, and the result. Focus on problem-solving and your ability to maintain campaign performance under pressure.

Talk about resources you leverage, such as industry publications, webinars, and professional networks. Describe how you integrate new knowledge into your operational strategies.

This is an opportunity to express your enthusiasm for Careem's mission and how your values align with their impact in the region. Explain how your skills and experiences make you suitable for this role and how you wish to contribute to the team's success.