Senior Manager of Performance Marketing

As the Senior Manager of Performance Marketing at Carta, you’ll be responsible for setting winning strategies for paid media, optimizing channel efficacy, and architecting predictable and efficient pipeline strategies. You will lead a talented team of marketers, foster innovation, and standardize media planning and reporting to ensure that you create demand effectively across all segments.

To be considered for the Senior Manager of Performance Marketing role at Carta, candidates should have 7-10 years of experience in B2B demand generation, with at least 3 years in a leadership position. Familiarity with ad platforms such as Google Ads and analytics is crucial, alongside strong expertise in performance marketing and data visualization tools.

Carta values candidates with a background in SaaS, particularly across SMB, Mid-Market, and Enterprise segments. A strong grasp of marketing mix modeling and predictive analytics is also preferred, helping you make data-driven decisions that align with our objectives in demand generation.

The Senior Manager of Performance Marketing plays a pivotal role in achieving Carta’s mission by formulating and executing marketing strategies that increase demand across various business units. By optimizing paid media efforts and fostering a culture of innovation, this role helps drive the company’s growth and reach its pipeline targets.

At Carta, you’ll find a collaborative and innovative work culture that values creativity and problem-solving. As part of the Demand Generation team, you'll be encouraged to challenge the status quo and work cross-functionally, all while being supported in your professional growth and encouraged to make a significant impact in the private markets.

When answering this question, highlight a specific campaign that had measurable results. Discuss the channels you used, your targeting strategies, and how you optimized throughout the campaign based on data insights. Make sure to focus on your role in managing the team and fostering creativity in problem-solving.

Share specific resources you utilize, such as industry blogs, webinars, or conferences. Mention online communities or professional groups you participate in to stay informed about emerging strategies and tools in performance marketing that can enhance your efficacy in the Senior Manager role.

Discuss key performance indicators (KPIs) relevant to paid media, such as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Customer Lifetime Value (CLV). Explain how you analyze these metrics to inform strategic decisions and optimize marketing campaigns effectively.

Elaborate on your leadership style by emphasizing collaboration and empowerment. Discuss how you set clear expectations, provide constructive feedback, and encourage innovation among your team members, fostering an environment where creative ideas can flourish.

Explain your familiarity with marketing automation platforms and how they streamline processes, improve targeting accuracy, and enhance reporting capabilities. Provide examples of how you’ve leveraged these tools to automate tasks and gather actionable insights.

Share your approach to forecasting and strategizing initiatives that account for seasonality and market fluctuations. Discuss how you analyze historical data to set achievable goals and adjust your campaigns accordingly to ensure a consistent pipeline.

Focus on the importance of setting clear objectives aligned with business goals. Discuss metrics you track pre, during, and post-campaign, including both quantitative data and qualitative feedback to evaluate the overall success of a marketing initiative.

Describe a specific instance where you used visualization tools to present complex data to stakeholders. Explain how you simplified intricate marketing insights into an understandable narrative, influencing decision-making and showcasing performance effectively.

Be prepared to discuss specific challenges, whether related to channel effectiveness, market changes, or budget constraints. Detail the steps you took to address these challenges, focusing on your analytical approach and how you adapted strategies for better outcomes.

Discuss how you conduct market research, analyze competitive benchmarks, and test new channels through pilots to assess their potential in supporting business goals. Emphasize your data-driven decision-making process while being open to experimentation.