Manager, Ecommerce

The Manager, Ecommerce at Casper is responsible for monitoring site KPIs, performing competitive analysis, managing the Shopify product catalog, overseeing site content, and coordinating with cross-functional teams. This role aims to optimize the eCommerce performance and ensure the effective execution of promotional strategies.

To qualify for the Manager, Ecommerce role at Casper, candidates should have a minimum of 5 years of experience in eCommerce operations and a Bachelor’s Degree in Business, Economics, or a related field. Strong quantitative and data analysis skills are also essential to excel in this position.

The Manager, Ecommerce at Casper will primarily work with Shopify to manage product catalogs and site content, along with tools for data analytics to monitor business performance. Experience with A/B testing and collaboration with digital product and marketing teams is also crucial.

Casper promotes a culture of learning and development for its Ecommerce team members by offering comprehensive benefits and continuous opportunities for professional growth. Employees have the chance to work collaboratively across departments and take the initiative in projects that can enhance their skills.

The expected salary range for the Manager, Ecommerce position at Casper is between $110,000 and $125,000. It is important to note that actual salaries can vary based on factors including skills, education, and experience.

When addressing eCommerce performance, I focus on key performance indicators, analyze data trends, and use tools like Google Analytics and Excel to gain insights. I monitor website traffic, conversion rates, and user behavior to identify areas for optimization.

I have managed product catalogs and conducted various site updates using Shopify, ensuring that all product details and promotions are accurately reflected. I am adept at using Shopify’s features to enhance user experience and streamline operations.

In a fast-paced environment, I prioritize tasks based on their potential impact on sales and conversion rates. I utilize project management tools to track deadlines and communicate effectively with my team to ensure alignment on priorities.

I believe clear communication and regular check-ins are key to effective cross-functional collaboration. I make it a point to share updates, set mutual goals, and encourage feedback among teams to foster a cohesive working environment.

In managing a recent promotional campaign, we faced delays in product delivery, impacting launch timelines. I collaborated closely with supply chain teams to ensure accurate inventory updates and adjusted the marketing timeline to mitigate the impact on sales.

I stay current on eCommerce trends by following industry blogs, attending webinars, and participating in online forums. Networking with other professionals and attending conferences also help me gather insights and best practices.

I have conducted numerous A/B tests to optimize website elements such as landing pages and product layouts. I analyze user data and feedback from these tests to implement changes that increase engagement and conversion rates.

I ensure effective SEO by using keyword research to inform product descriptions and site structure, optimizing images and meta tags, and regularly updating content to keep it relevant and engaging for users, ultimately improving search rankings.

User experience design is crucial in eCommerce. It influences customer satisfaction and engagement. I believe in creating intuitive navigation, simplifying the checkout process, and utilizing visual design elements to enhance the user journey.

I manage product launches by collaborating with marketing and tech teams to create a tailored launch plan, aligning inventory updates with promotional efforts to ensure product availability, and monitoring site performance after launch to make real-time adjustments.