VP Product Marketing

To thrive as a VP Product Marketing at Censys, you should possess robust strategic marketing skills, particularly in cybersecurity. Expertise in developing product messaging, understanding market trends, and leading cross-functional teams is crucial. Additionally, strong communication and team development abilities are essential for success.

Interested candidates can apply for the VP Product Marketing role at Censys by visiting our careers page. Applications should highlight relevant experience in product marketing and cybersecurity, along with an enthusiasm for driving strategic initiatives.

The salary range for the VP Product Marketing position at Censys is between $247,000 to $274,000 USD, accompanied by bonus eligibility and equity options, which makes it a competitive offering in the industry.

Censys fosters a collaborative and innovative work environment. As the VP Product Marketing, you will enjoy a hybrid work setting, combining in-office days with the flexibility of remote work. You'll lead a passionate team committed to pushing cybersecurity insights forward.

Candidates for the VP Product Marketing position must have over 10 years of product marketing experience, with a minimum of four years in a leadership role. Experience in the cybersecurity industry is crucial to understanding the unique challenges it presents.

Censys prides itself on a diverse and inclusive workplace culture. We value transparency, collaboration, and innovation, making it a welcoming environment for all employees, especially those from underrepresented backgrounds.

Key responsibilities include overseeing product positioning and messaging, leading content strategies, driving product launches, equipping the sales team, developing KPIs, and enhancing collaboration across departments to optimize market success.

Begin by conducting thorough market research to understand customer needs and competitor offerings. Next, define clear product positioning, and collaborate with teams to craft tailored messaging. Finally, implement testing and feedback loops to refine the strategy.

Think about a recent product launch where you coordinated efforts across teams. Describe your role, the planning involved, the challenges faced, and how your strategies led to successful outcomes, including performance metrics.

Key metrics may include product adoption rates, customer engagement levels, lead conversion rates, and overall ROI from marketing initiatives. Use data to create actionable insights that can inform future strategies.

Regularly read industry reports, participate in webinars, and engage in forums. Networking with other industry professionals also helps stay informed about emerging trends and challenges in cybersecurity.

A great product marketer combines creativity with analytical thinking. They understand customer pain points, craft compelling narratives, and foster collaboration across departments. Adaptability and a willingness to learn are also key traits.

Share specific experiences where you've guided team development. Focus on mentoring techniques, fostering innovation, and promoting collaboration. Highlight measurable outcomes in team performance during your leadership.

I would create tailored resources such as battle cards, competitor analyses, and training sessions to equip the sales team. Implement feedback mechanisms to continuously refine these resources based on sales interactions.

Start with qualitative and quantitative research to gather insights about potential customers. Analyze their needs, behaviors, and pain points to create detailed personas that guide effective product positioning.

I prioritize tasks based on strategic goals, deadlines, and potential impact on revenue. Regular check-ins and utilizing project management tools help maintain alignment and adjust focus as necessary.

I believe in establishing open lines of communication with regular meetings and updates. Encouraging input from all relevant departments ensures the product marketing strategy reflects a shared vision and maximizes impact.