Associate Manager, Offline Media

As the Associate Manager, Offline Media at DoorDash, you will be responsible for developing and executing offline media strategies focused on print media, TV, CTV, digital video, audio, and more. Your main tasks will involve managing campaigns aimed at Rural/Suburban Americans and previous users, driving performance marketing goals, and implementing cross-channel media plans.

Candidates should have at least 5 years of experience in offline marketing strategy, execution, and measurement. A strong understanding of performance marketing KPIs, direct response tactics, and proficiency in Excel and data analysis tools like SQL is essential. Familiarity with offline media landscapes and campaign management is highly beneficial.

In your role as Associate Manager, Offline Media, you will significantly influence consumer growth by executing innovative marketing campaigns. By leveraging print media and other offline channels, you will enhance brand visibility, engage new consumers, and reactivate churned users, thereby driving DoorDash’s objectives forward.

Success in the Associate Manager, Offline Media role at DoorDash requires a blend of creative and analytical skills. You’ll need to manage complex projects, analyze campaign performance data, and possess strong communication abilities to collaborate with various teams and external partners effectively.

As a remote position, the Associate Manager, Offline Media role at DoorDash offers flexibility and innovation in a fast-paced environment. You’ll work with a collaborative and passionate team committed to empowering local economies, while also having the tools and support needed to drive successful marketing initiatives.

When planning offline media for DoorDash, I would start with a comprehensive analysis of our target audience, focusing on both Rural/Suburban Americans and churned consumers. I’d develop a multi-channel strategy incorporating print, TV, and digital media while utilizing data analytics to optimize ad placements and measure campaign effectiveness.

In my previous role, I led a direct mail campaign that focused on re-engaging past customers. By integrating personalized promo codes and strategically timed mailouts, we saw a 30% increase in order utilization within the target demographic, proving the effectiveness of tailored offline strategies.

To ensure alignment, I would advocate for fostering strong communication between the offline and digital teams. By using unified metrics and shared objectives, we can create a cohesive strategy that amplifies our message across channels, driving greater overall performance.

I have extensive experience in analyzing offline media performance through KPI tracking and attribution modeling. By using tools like SQL, I can extract meaningful insights from data and adjust campaigns in real-time to optimize for better ROI and effectiveness.

I would conduct a thorough analysis to identify the root causes of underperformance, looking at target audience engagement, budget allocation, and message resonance. From there, I’d pivot our strategy—whether that means adjusting the creative or exploring new channels—to improve outcomes.

I believe that targeting a mix of channels, including print media, audio ads, and strategically placed outdoor advertising, can create a strong synergy that drives user engagement. Each channel serves different consumer touchpoints that can collectively strengthen message retention.

I prioritize a strategic approach to budgeting that begins with clearly defined goals for the campaign. I factor in estimated reach, expected ROI, and historical performance data to allocate funds effectively across channels, ensuring we have the resources needed for maximum impact.

Leveraging data involves careful analysis of past campaign metrics to identify trends and areas for improvement. By applying learnings to optimize channel selection, creative content, and targeting parameters, we can enhance performance in future campaigns and achieve better results.

Creativity is fundamental in offline media planning. It helps craft compelling narratives that resonate with the audience. Unique concepts and innovative ideas can set our campaigns apart and drive engagement, making creativity a key driver of success.

I have experience using various marketing management tools such as HubSpot and Marketo for campaign execution and analysis, as well as data analysis software like Excel and SQL for tracking performance. Familiarity with project management tools like Asana or Trello also aids in efficient workflow.