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Digital Marketing Specialist

Do you have a love of all things digital marketing? Do you intuitively look at data when making decisions? Are you a fan of routines, checklists, and delivering on timelines?

RentVision is looking for a Digital Marketing Specialist to join our Digital Advertising Team. In this role, you will work on behalf of our clients to build, maintain, optimize, and report on the success of digital ad campaigns in Google Ads and Meta (Facebook) Ads, but also on alternative platforms as necessary. Although not required, we'd love to find a candidate with previous experience coding with Javascript in Google Apps Scripts, or any other coding languages.

Our Digital Advertising Team is responsible for delivering exceptional digital advertising services to our clients who are owners and operators of apartment communities. We utilize a variety of digital marketing strategies to attract new residents for our clients, ensuring that when a client has vacant units, they can fill those vacancies quickly.

This is a full-time, exempt, and salaried position that will work in our Lincoln, NE office.

You're an excellent fit for this position if you...

Know digital advertising, top to bottom. 

Also known as pay-per-click (PPC) or Search Engine Marketing (SEM). We run search, display, and remarketing ad campaigns on a variety of platforms, but primarily Google and Meta. We manage over $1 million in monthly ad spend for our clients. You’ll need to be proficient in the set up, management, and optimization of our digital ads.

Are comfortable with repetitive work.

We set up hundreds of new ad accounts thus far in 2024, and thousands of new campaigns. If you’re familiar with digital advertising, you know that a lot of the work is repetitive, detail oriented, and task-specific. As we continue to push growth within the organization, you can expect to spend a decent amount of time setting up new ad accounts and campaigns in a repetitive, time constrained environment. 

Are data oriented. 

We like to say that data is the ultimate decision maker. If you love to dive into marketing data and pull out actionable insights, you’ll be a great fit for this role. A thorough understanding of Google Analytics, Google Ads, and the Meta advertising platform are necessary to be successful here. 

Enjoy working in the office.

We value face-to-face collaboration and personal relationships. We feel that these relationships are best fostered and developed by working alongside your teammates in the office. We’re looking for applicants who live in Lincoln, NE, or the surrounding metro area, or those who are willing to relocate.

  • A Great Place To Work. No really. We're Great Place To Work certified, and we're proud of it! Still skeptical? Check out our Glassdoor reviews.
  • Flexible Workdays. We know that life can be chaotic. To add some flexibility to your schedule, RentVision practices a "core hours" system, which means that the start and end to your workdays are more flexible. We also give all employees the option to work from a location outside of the office on Wednesdays, which is a great way to break up the week and find quiet time for deep work.
  • Paid Training and Development. You want to learn and grow professionally? We’ve got a program for that. RentVision employees have access to continuing education funds and are able to devote 5% of their time at work towards professional development including online classes, skill development courses, and seminars/conferences.
  • 401(k) Match. Planning for your financial future is important. We offer enrollment in our company sponsored 401(k) as well as contribution matching to help you get it done. As an added bonus, our 401(k) contributions are 100% fully vested from day one.
  • Health Insurance. We care about your health. RentVision offers enrollment in health, vision, dental insurance plans, and also pays a portion of health insurance premiums.
  • Life Insurance. You’re important to us and we want you to know that. We offer life insurance to employees at no out-of-pocket cost.
  • Short-Term and Long-Term Disability. We’re here to help when the unexpected happens. We provide both short-term and long-term disability insurance to all of our employees.
  • Paid Time Off. It’s all about that healthy work-life balance. RentVision provides paid time off and extra time off around Thanksgiving and Christmas. We also provide a PTO Kickstart of 3 days, because we know that chaos happens at the worst possible times! We want our employees (even new ones) to feel that they have the freedom and flexibility to handle life outside of work.
  • Parental Leave. At the end of the day, family matters most. We know the importance of those precious moments you have with your new little one, so we provide parental time off.
  • Fizzy Friday. You work hard all week, so why not have a little fun on Friday? At 3:30 PM we celebrate a week’s worth of work with games, snacks, and fizzy beverages.
  • Recognition Lunch. You’re one in a million, and we want you to know that. Every month we celebrate our employees with a free lunch and recognition galore.
  • Unlimited Coffee. Need a pick-me-up? We’ve got a coffee machine stocked full of cappuccinos, lattes, black coffee, and more.
  • Discount Gym Membership. If you've got the drive, we've got you covered. We partnered with a local gym to provide a total package gym membership for just $10 a month.

About RentVision

RentVision was founded in 2009, after our Founder and CEO, David Watson, spent multiple weekends hunting for an apartment. After weeks of searching, he signed a lease on a unit he’d never seen. Frustrated by this experience, David believed there had to be a better, easier way to confidently rent an apartment. This sparked the idea for a new innovation—the industry's first Walkthrough Video Tour. RentVision has been innovating, developing, and growing ever since.

Today, we operate in the multi-family marketing industry where we create software platforms, build websites, offer strategic advising, deliver media solutions, and travel the country sharing industry knowledge. We are part tech company and part full-service organization, combining the best of both worlds: excellent software solutions with remarkable client service. Learn more about our company at https://www.rentvision.com/our-company.

Our Purpose: To consider others as more important than ourselves.

Our Mission: To make renting apartments easy.

Our Vision for Our Clients: To deliver a predictive leasing platform that optimizes marketing and revenue management.

Our Vision for Prospective Residents: To help people rent an apartment without needing to drive anywhere.

Our Core Values:

  • Be Remarkable - We use our intelligence, personality, and unique skills to deliver amazing results.
  • Systemize Excellence - We build and do what is excellent, efficient, and repeatable.
  • Considerate Candor - We seek and give direct feedback that is thoughtful and productive.
  • Maximize Talent - We know our weaknesses. We live in our strengths.
  • Team Hustle - We deliver success through hard work and camaraderie.

Digital Marketing Specialist | SEO Specialist | Digital Marketing Specialist | Digital Advertising | Search Engine Optimization

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What You Should Know About Digital Marketing Specialist, RentVision

At RentVision, we're on the lookout for a passionate Digital Marketing Specialist to join our dynamic Digital Advertising Team! If digital marketing gets your heart racing and you naturally dive into data to guide your decisions, this role is perfect for you. As a Digital Marketing Specialist, you'll have the exciting opportunity to set up, maintain, and optimize digital ad campaigns across various platforms, including Google Ads and Meta Ads. Your role will focus on ensuring our clients, who are apartment community owners and operators, effectively fill their vacant units through strategic advertising efforts. It's a fast-paced position where you'll manage substantial ad spend and consistently implement analytical insights to enhance campaign performance. You’ll love this role if you enjoy detailed, repetitive tasks, as setting up new ad accounts and campaigns is a big part of your day. But don’t worry, it’s all about making an impact! Collaborative in-office work is highly valued here at RentVision, fostering team bonds and idea-sharing. And for those who call Lincoln, NE home or are eager to relocate, you’ll find great opportunities for personal and professional growth. Plus, we are certified as a Great Place To Work, offering perks like flexible schedules, professional development funding, and a vibrant work culture that encourages both hard work and fun. So, if you're eager to dive into the world of digital marketing and grow your career with a company that values innovation and teamwork, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Digital Marketing Specialist Role at RentVision
What are the key responsibilities of a Digital Marketing Specialist at RentVision?

As a Digital Marketing Specialist at RentVision, your main responsibilities will include managing digital advertising campaigns across platforms like Google Ads and Meta Ads. You will set up, optimize, and analyze ad performance to ensure our clients are effectively filling vacant apartment units. You will also engage in data analysis to extract actionable insights, enabling strategy refinement and informed decision-making.

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What qualifications are required for a Digital Marketing Specialist position at RentVision?

To step into the Digital Marketing Specialist role at RentVision, a strong understanding of digital advertising strategies, including Pay-Per-Click (PPC) and Search Engine Marketing (SEM), is essential. Familiarity with Google Analytics and both Google and Meta advertising platforms is crucial. While coding experience, particularly in Javascript and Google Apps Scripts, is valued, it is not a strict requirement; a data-oriented mindset and attention to detail are key.

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What tools does a Digital Marketing Specialist use at RentVision?

Digital Marketing Specialists at RentVision utilize a variety of tools such as Google Ads, Meta Ads, and Google Analytics for campaign creation and performance tracking. Familiarity with other digital marketing platforms may also be helpful as you will be working with a range of technologies to maximize ad spend and optimize campaign efficiency, ensuring our clients achieve their marketing goals.

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How does RentVision support the professional development of a Digital Marketing Specialist?

RentVision champions professional growth among team members. As a Digital Marketing Specialist, you will have access to dedicated continuing education funds and can allocate 5% of your work time to professional development activities. This includes enrolling in online courses, attending seminars, and pursuing various skill development opportunities, ensuring you can continuously enhance your expertise in digital marketing.

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What work environment can a Digital Marketing Specialist expect at RentVision?

At RentVision, a Digital Marketing Specialist can expect a collaborative and vibrant work environment. We prioritize in-office collaboration to foster strong team relationships and ideation. With perks like flexible workdays, social gatherings, and recognition lunches, we make work enjoyable while focusing on the success and growth of our team members.

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Common Interview Questions for Digital Marketing Specialist
Can you explain your experience with digital advertising platforms?

When asked about your experience with digital advertising platforms, outline specific platforms you've used, such as Google Ads and Meta Ads. Share concrete examples of campaigns you've managed, including metrics demonstrating success. It's effective to highlight your process of setup, management, and optimization, detailing what you learned along the way.

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How do you optimize digital advertising campaigns?

For this question, discuss your approach to campaign optimization by emphasizing the importance of data analysis. Explain how you regularly review campaign performance metrics, make adjustments to bids and targeting, and implement A/B testing strategies. Share specific tools you've used to measure success, such as Google Analytics.

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What role does data play in your decision-making process for advertising?

Express your belief that data should be at the core of advertising decisions. Discuss how you analyze trends and insights gained from ad performance to shape strategies and improve ROI. Providing an example of a time when data-driven decisions led to campaign success can help to illustrate your point.

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Can you describe your experience with PPC and SEM strategies?

Talk about your involvement with Pay-Per-Click (PPC) and Search Engine Marketing (SEM) strategies. Describe campaigns you’ve worked on, budget management, and how you targeted audiences effectively. Highlight your understanding of keywords, ad copy, and performance tracking to demonstrate your expertise.

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What do you consider when setting up a new digital ad campaign?

When setting up a new digital ad campaign, consider your target audience, budget, and campaign objectives. Discuss how you conduct keyword research, create compelling ad copy, and establish relevant landing pages. You could share a checklist or framework you use to ensure thoroughness in the setup process.

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How do you stay updated on digital marketing trends?

It’s essential to show you’re proactive about staying informed. Discuss resources you rely on, such as industry blogs, webinars, or networking with peers. Mention any professional groups or associations you’re part of, allowing you to learn from others in the digital marketing community.

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Describe a challenge you faced in a previous digital marketing role and how you overcame it.

Be ready to share a specific challenge that reflects common issues in digital marketing, such as hitting a lull in campaign performance. Detail the steps you took to analyze and adjust your strategies, focusing on how you turned the challenge into a success story.

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What steps do you take to ensure effective teamwork in a digital marketing project?

Collaboration is key in digital marketing projects. Describe how you communicate regularly with team members, use project management tools, and establish clear roles and responsibilities. Provide an example of a successful project where teamwork played a crucial part.

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How would you approach a client who is unhappy with their ad campaign results?

In dealing with unhappy clients, emphasize your commitment to communication and problem-solving. Discuss how you'd listen to their concerns, analyze the data for underlying issues, and present an actionable plan for improvement. Maintaining a positive relationship is crucial in these situations.

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Why do you want to work for RentVision as a Digital Marketing Specialist?

When discussing why you want to join RentVision, convey your alignment with the company’s mission and values. Mention the opportunity to work on innovative projects within a dedicated team while contributing to helping clients succeed in the multi-family marketing industry. Showcase your enthusiasm for the role and the company culture.

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Founded in 2010, RentVision is a digital advertising agency that assists real estate companies. RentVision provides clear floor plans and walkthrough video tours so individuals can "walk through" an apartment anytime.

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Full-time, on-site
DATE POSTED
December 17, 2024

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