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Digital Marketing Specialist - Social Media & Webinars

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.• *This role is open to candidates residing in the US only at this time**This Digital Marketing Specialist is responsible for supporting Syndigo’s digital strategy, with a specific focus on Social Media and Webinars. They will execute social media campaigns, leveraging channel best practices, creative post designs & video to highlight the Syndigo brand, as well as manage the end-to-end webinar process (with tools like Zoom and Marketo). This is a data-driven role, with the digital marketer leading the charge on success for their channels, keeping a pulse on audiences, segmentation, and overall analytics to continually improve and optimize. This position is key in planning, creating, and executing Syndigo’s digital marketing strategy — a highly collaborative role, with full visibility on how cross-channel efforts are impacting the overall business.The ideal candidate has a great track record with high-growth B2B SaaS companies and demonstrates strong experience in digital marketing, campaigns, and special interest in social media marketing & webinars. We're talking about collaborating with a team of 10+ other marketers in a casual, remote work environment where you have the autonomy to try new things. Oh, and we don't work in silos either...so you'll get to work cross-functionally to achieve Syndigo's marketing goals! Bring yourself to our table. We can't wait to meet you!HOW WE’LL BE WINNING TOGETHER DAY TO DAY• Collaborate with the marketing team to create and execute digital marketing, social media, webinar, and cross-channel video strategies that align with overall objectives and business goals.• Plan and execute webinars, communicating with cross-functional stakeholders and managing logistical process using tools like Asana (project management), Microsoft Suite (internal comms & material creation), Zoom (execution), and Marketo (tracking & external comms).• Work closely with the design team to develop creative videos, social media campaigns, promotions, and more.• Build out target audiences, segmentation, personalization, and optimization in Marketo webinar & social media programs.• Leverage Hootsuite to schedule regular posts per best practices, with special attention to LinkedIn, and drive employee engagement with Amplify.• Manage end-to-end webinar process and calendar to ensure maximum engagement for high impact business goals.• Stay up-to-date on best practices, provide strategic recommendations, and execute updates on social media & webinar channels to ensure we are getting maximum coverage for our ICP.• Track the success of campaigns and leverage Salesforce & Hootsuite reporting to provide marketing insights for the team and larger organization.• Proofread emails and short form content for clarity, impact, grammar, and spelling.• Ability to draft effective short form communications to engage our clients and prospects such as email drafts, impactful social copy and other short form copy for target personas.WE SHOULD TALK IF THIS SOUNDS LIKE YOU• Bachelor's degree in Marketing or related field• Minimum of 2 years of experience working in B2B, ideally SaaS tech• Experience with B2B social media marketing, webinar management, and tools like Hootsuite, Zoom, Marketo and Salesforce• Outgoing personality with willingness to get creative & be a “voice” of Syndigo on video• Great project management skills and communication — ability to drive projects forward internally and with cross-departmental + external stakeholders• Loves tech – both learning about our industry and the many tools that marketing uses to provide insights that drive the business forward• Strong understanding of digital marketing concepts, strategy, and best practices• Ability to manage multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks concurrently and efficiently• Team player that is reliable, flexible, helpful and works well in a collaborative environment• Detail-oriented, with strong editing skills (proofreading for errors, impactful messaging, and to ensure outbound materials are on brand)• Strong copy editing/short form writing skills and verbal communication skills• Fast learner, highly motivated, self-starter, and creative• Client-centric and service-oriented positive attitude• Familiarity analyzing metrics and reporting on ROI / success• Proficient in Microsoft Office Suite (Outlook, Teams, Word, Excel, PowerPoint, etc)• Design skills are a plus#LI-REMOTEDiversity, Equity & InclusionAuthenticity fuels our work. In fact, it’s one of our Syndigo Values. To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!All are welcome here and we invite you to join our team if you are ready to help us continue that growth!GDPR/CCPASyndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.Syndigo Job Applicant Privacy NoticeAt Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.
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What You Should Know About Digital Marketing Specialist - Social Media & Webinars, Syndigo

Join the exciting team at Syndigo as a Digital Marketing Specialist focusing on Social Media and Webinars! Here, you will play a crucial role in supporting our dynamic digital strategy that not only enhances the Syndigo brand but also connects over 50,000 global users. In this position, you’ll have the opportunity to execute engaging social media campaigns, using your creativity and keen eye for detail to make an impact. You will also manage the entire webinar process, employing tools like Zoom and Marketo to truly shine a spotlight on what we offer. As a data-driven marketer, you’ll monitor audience engagement and analytics, refining our approach to optimize results continually. You won’t be alone on this journey; you’ll collaborate closely with a talented team of over ten other marketers, leading projects that align with our broader business objectives. Here at Syndigo, we thrive in a fun, remote work environment where you are encouraged to think outside the box and develop innovative strategies. If you're passionate about digital marketing, with a focus on social media and webinars, and have experience in the high-growth B2B SaaS space, we would love to hear from you! Let’s create something amazing together!

Frequently Asked Questions (FAQs) for Digital Marketing Specialist - Social Media & Webinars Role at Syndigo
What are the responsibilities of a Digital Marketing Specialist at Syndigo?

As a Digital Marketing Specialist at Syndigo, your primary responsibilities will involve executing and managing social media campaigns and the entire webinar process. You'll collaborate with the marketing team to create compelling digital strategies that drive engagement and improve outcomes. You'll also track campaign performance using analytics tools, engage with audiences, and stay updated on best practices to enhance our marketing efforts.

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What qualifications are needed for the Digital Marketing Specialist position at Syndigo?

To qualify for the Digital Marketing Specialist role at Syndigo, candidates should have a Bachelor's degree in Marketing or a related field, along with a minimum of 2 years of experience in B2B marketing, particularly within the SaaS sector. Familiarity with digital marketing concepts, proficiency in tools like Hootsuite, Zoom, and Marketo, excellent project management skills, and strong written communication abilities are essential.

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How does the Digital Marketing Specialist collaborate within Syndigo’s marketing team?

At Syndigo, collaboration is at the heart of our marketing strategy. As a Digital Marketing Specialist, you will work closely with a diverse team of marketers, collaborating on projects, sharing insights, and developing cross-channel strategies to meet our business goals. You'll also liaise with design and project management teams to create engaging marketing materials and manage workflows effectively.

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What tools will the Digital Marketing Specialist use at Syndigo?

In this role, you will utilize a variety of tools including Hootsuite for social media management, Zoom for webinars, and Marketo for tracking and managing campaigns. You will also use Microsoft Suite for internal communications and project management tools like Asana to streamline processes and ensure successful execution of your marketing strategies.

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What is the company culture like at Syndigo for the Digital Marketing Specialist role?

Syndigo prides itself on a collaborative and inclusive company culture that values creativity and teamwork. As a Digital Marketing Specialist, you'll enjoy a casual yet dynamic work environment where innovation is encouraged. With a remote working model, you'll have the autonomy to experiment with new ideas and strategies while working with a supportive team that fosters your professional growth.

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Common Interview Questions for Digital Marketing Specialist - Social Media & Webinars
Can you describe your experience with social media marketing?

When answering this question, focus on specific campaigns you've managed, highlighting metrics and success rates. Share the platforms you've worked with, strategies you've employed, and how you engaged target audiences effectively.

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What tools have you used for webinar management?

Discuss your familiarity with tools like Zoom and Marketo. Explain how you've used these tools to plan, execute, and analyze webinars, as well as any creative solutions you implemented to enhance engagement.

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How do you measure the success of your digital marketing campaigns?

Highlight your analytics skills by discussing key performance indicators (KPIs) you track, such as conversion rates, engagement metrics, or ROI. Mention any specific reporting tools you've used and how you've adapted strategies based on data.

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Describe a successful social media campaign you've led. What made it successful?

Provide details about the campaign's objectives, the planning process, execution, and the outcomes. Emphasize what strategies worked well and how you adjusted campaigns in real-time based on audience feedback or changes in performance.

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How do you stay current with digital marketing trends?

Discuss resources such as industry blogs, webinars, online courses, or professional organizations. Include how you apply this knowledge in your work to keep Syndigo competitive in the digital marketing space.

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How do you prioritize tasks when managing multiple projects?

Share your approach to time management, outlining tools or techniques you use to stay organized. Discuss how you assess project importance and urgency, and how you communicate with stakeholders to make sure everyone is informed.

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Can you give an example of how you've used data to improve a marketing strategy?

Provide a specific example where you analyzed data to identify a challenge or opportunity in your marketing strategy. Talk about the changes you implemented and the direct outcomes of those changes.

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What’s your experience with creating video content for marketing purposes?

Discuss any relevant experience you have with video production, whether it’s scripting, shooting, or editing. Highlight any successful projects and what you learned about engaging audiences through video.

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What do you enjoy most about digital marketing?

Share your passion for digital marketing and what aspects excite you the most. Whether it's creative problem-solving, analyzing data, or the fast-paced nature of the industry, convey your enthusiasm genuinely.

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How do you handle negative feedback or comments on social media?

Explain your approach to managing negative feedback while maintaining professionalism and a positive brand image. Discuss specific strategies you use to respond to criticism constructively.

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Syndigo is built to power commerce by enabling the continual flow of data and content throughout the entire commerce ecosystem. We improve decision-making and accelerate sales on every shelf by quickly delivering accurate information. With Syndigo...

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Full-time, remote
DATE POSTED
December 12, 2024

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