Director - Events and Program Management

The Director - Events and Program Management at Verisign oversees the global event strategy, focusing on planning, executing, and analyzing events to drive awareness of Verisign's services. This role involves collaborating cross-functionally, managing a budget, and leading the event team to create impactful experiences.

To qualify for the Director - Events and Program Management role at Verisign, candidates should have over 12 years of relevant business experience, with at least 4 years in a managerial capacity. A Bachelor's degree in Marketing or a related field is required, and an MBA is preferred for this senior position.

Successful candidates for the Director - Events and Program Management at Verisign should possess strong leadership and team development skills. Additionally, exceptional project management capabilities and excellent communication skills are crucial for working effectively across global teams.

In the Director - Events and Program Management position at Verisign, you will play a key role in defining and executing marketing strategies that enhance domain name awareness and education, ensuring that events align with Verisign's overall business objectives and marketing plans.

Verisign offers a dynamic and flexible work environment for the Director - Events and Program Management role. The position supports a hybrid work schedule, allowing for a balance between in-office collaboration and remote work, contributing to a positive workplace culture.

When answering this question, emphasize specific examples of global events you've managed. Detail the scope, your role, and how you ensured alignment with overarching business goals, highlighting your organizational and leadership skills in a diverse setting.

Discuss your approach to evaluating event opportunities against business objectives. Explain how you analyze market needs, consult with stakeholders, and determine impact to effectively prioritize which events to pursue.

Mention your experience in crafting comprehensive budgets. Explain how you track expenses, forecast needs, and reconcile financials post-events to ensure financial discipline while maximizing ROI.

Outline your strategic planning process, focusing on market research, audience segmentation, channel selection, and message crafting that aligns with Verisign's brand. Include metrics to evaluate success.

Share your approach in selecting and collaborating with vendors. Highlight how you assess vendor capabilities, negotiate contracts, and maintain communication to ensure successful event execution.

Give a specific example where you've analyzed competitive events. Detail how the findings shaped your own event strategy, positioning, and ultimately improved market success.

Discuss how internal events enhance team bonding, align organizational goals, and promote engagement. Share examples of internal events you’ve led that resulted in measurable benefits to the organization.

Explain the metrics and KPIs you use to evaluate event success, such as attendance numbers, engagement levels, and post-event surveys. Discuss how these insights inform future event planning.

Be prepared to share a specific incident where you faced challenges, detailing your problem-solving methods, the outcome, and lessons learned that you apply in future events.

Highlight your leadership style focusing on communication, collaboration, and motivation. Share techniques you use to create a supportive team environment where each member feels valued and empowered.