Commerical Sales Manager

As a Commercial Sales Manager at Brandwatch, your key responsibilities include leading and developing a high-performing sales team, creating and implementing new business strategies, managing the new business pipeline, and collaborating with multiple departments to optimize sales processes. You will also focus on setting clear objectives for your team and ensuring effective training and support are provided to meet and exceed sales goals.

To qualify for the Commercial Sales Manager position at Brandwatch, candidates must possess a Bachelor’s degree in Business Administration, Marketing, or a related field, with a Master’s degree being highly desired. Additionally, a minimum of 5 years of experience in similar roles and a proven track record of success in sales leadership, especially within the tech industry, is essential. A strong understanding of social media management tools is also a plus.

Brandwatch places a strong emphasis on leadership development, offering Sales Managers opportunities for mentorship and professional growth. As a Commercial Sales Manager, you will have access to ongoing training sessions, constructive feedback, and resources to help refine your skills. We encourage collaboration across teams, which allows you to learn from experienced professionals within marketing, product management, and customer success.

The earning potential for a Commercial Sales Manager at Brandwatch is competitive, with a base salary range between $120,000 to $240,000 per year, depending on experience and location. Additionally, the role features uncapped commission potential, meaning your earnings can significantly increase based on your performance and the success of your sales team.

Success as a Commercial Sales Manager at Brandwatch relies on a combination of leadership, strategic thinking, and excellent communication skills. You should be adept at negotiation, understand sales analytics and CRM software, and possess the ability to develop effective sales strategies that resonate with target markets. Fostering a collaborative team culture is also essential for motivating your sales team to achieve their objectives.

As a Commercial Sales Manager, it's crucial to establish clear objectives tailored to both individual and team goals. I prioritize open communication, offer regular coaching and feedback, and celebrate successes to maintain high motivation levels. Implementing team-building activities also helps create a positive culture where everyone feels valued.

To develop new business opportunities, I focus on identifying market trends and analyzing customer data. I actively engage in outbound prospecting, ensuring the team has effective lead generation processes. Collaborating closely with marketing ensures our strategies are aligned, maximizing outreach potential and conversion rates.

Sales data analysis is critical for continuous improvement. I utilize sales analytics tools to track performance metrics, identify trends, and adjust strategies accordingly. This analytical approach allows us to forecast results better, optimize sales processes, and ultimately enhance the team’s performance.

Managing competing priorities requires effective communication and prioritization. I encourage the sales team to focus on high-impact tasks while providing support and resources to address any challenges. Regular meetings to review urgent tasks and discuss progress help keep everyone aligned and productive.

Cross-departmental collaboration is vital in driving comprehensive sales strategies. I foster strong relationships with other departments like marketing and product management, encouraging open dialogue about market requirements and customer feedback. This ensures we work together toward common goals, ultimately enhancing the customer experience.

Effective pipeline management involves diligent tracking and forecasting. I employ sales CRM tools to oversee pipeline status, regularly reviewing and updating progress. Collaborating with the sales team to identify bottlenecks allows us to address issues and optimize the sales cycle, improving conversion rates.

Identifying and qualifying leads is a process of aligning our prospecting efforts with our ideal customer profile. I establish strict lead qualification criteria and ensure the team is trained in effective outbound practices. Continuous analysis of our marketing campaigns helps refine our approach, improving overall lead quality.

In a previous role, I led my team to achieve a challenging quarter-end target by implementing a focused strategy that involved identifying high-potential accounts and conducting targeted outreach. Through effective teamwork and determination, we surpassed our sales goals, demonstrating the power of collaboration and strategic planning.

Effective communication in sales combines clarity and active listening. I employ techniques such as asking open-ended questions to understand client needs better and ensure transparency with my team about objectives and challenges. This two-way communication fosters trust and alignment, which is essential for successful sales outcomes.

Staying updated on industry trends and competitor activities requires a proactive approach. I regularly attend industry conferences, participate in webinars, and subscribe to relevant publications. Additionally, I encourage my team to share insights and experiences, creating a culture of continuous learning and market awareness.