EdTech Business Development Manager

As an EdTech Business Development Manager at Classavo, your primary responsibilities include identifying and engaging potential leads, nurturing customer relationships, and executing growth strategies. You'll drive lead generation through various outreach methods, craft multi-channel marketing campaigns, and create interactive educational content. Your role combines sales development, growth marketing, and instructional design, allowing you to impact both learners and educators significantly.

Candidates looking to join Classavo as an EdTech Business Development Manager should have proven experience in sales development, customer acquisition, or instructional design. A passion for education, strong communication skills, and proficiency with CRM systems and marketing tools are essential. Ideal candidates should be tech-savvy, organized, and able to manage multiple projects effectively in a remote setting.

At Classavo, the EdTech Business Development Manager contributes to growth by implementing innovative lead generation strategies, engaging directly with potential customers, and nurturing relationships that lead to sales. By designing educational content and running campaigns based on data-driven insights, this role plays a crucial part in enhancing customer acquisition and retention.

The ideal EdTech Business Development Manager at Classavo should be familiar with CRM tools such as HubSpot, Airtable, and Apollo, along with eLearning authoring tools like Articulate Storyline and Adobe Captivate. Experience with learning management systems (LMS) and content management systems (CMS) would also be beneficial, ensuring a comprehensive approach to developing and delivering engaging learning content.

Classavo fosters a collaborative and dynamic culture that values innovation, teamwork, and creativity. As an EdTech Business Development Manager, you'll work within a passionate team that knows how to balance hard work with fun, ensuring that everyone feels empowered and motivated to make a meaningful impact in the education sector.

When answering this question, focus on specific campaigns or methods you've successfully implemented to generate leads. Highlight your familiarity with outreach techniques like cold calling, email campaigns, or social media engagement in the education sector, and share measurable results, such as increased lead conversions or customer engagement.

In your response, discuss your approach to maintaining ongoing communication with customers, perhaps by scheduling regular check-ins or offering them additional resources. Emphasize the importance of personalized engagement and how you've used feedback to improve customer satisfaction in past roles.

Here, showcase your understanding of instructional design principles. Discuss how you assess learners' needs and apply various methodologies to create engaging content that caters to different learning styles. Provide examples of past projects where you adapted content effectively to meet audience needs.

Highlight your analytical skills by discussing how you interpret data to inform marketing decisions. Explain how you've used data to identify growth opportunities, optimize lead nurturing strategies, or refine marketing campaigns to achieve better results.

When addressing this question, outline a specific campaign from start to finish. Share your objectives, the tools you used, and any creative strategies that contributed to its success. Include metrics that illustrate its impact, such as engagement rates or leads generated.

Mention any relevant industry publications, online courses, or networking events you follow to stay informed. Discuss your commitment to continuous learning and how this knowledge helps you innovate and apply the latest trends to your role as a Business Development Manager.

Discuss your ability to work cross-functionally and how you communicate effectively with different teams, such as product, sales, and marketing. Provide an example of a project where collaboration led to a successful outcome, emphasizing your role in fostering teamwork.

Share a specific challenge from your past experience, detailing how you approached it and the strategies you implemented to overcome it. Focus on your problem-solving skills and resilience, illustrating your ability to adapt and thrive in a challenging environment.

Describe the key performance indicators (KPIs) you track, such as lead conversion rates, customer retention rates, or campaign performance metrics. Emphasize the importance of reviewing these metrics regularly and adjusting your strategies based on what the data reveals.

To answer this question effectively, share personal anecdotes or experiences that fueled your passion for education and technology. Illustrate how this passion drives your work and motivates you to make a difference in the field, making it relatable to Classavo's mission.