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Digital Marketing Manager | Media Buyer Job at Client Accelerators in Westfield

Description Do you geek out on Media Buying and love driving revenue through direct response marketing? Want to get in the door at an extremely fast growing marketing agency? Want to work with world class copywriters, videographers, operations, and other media buyers, to help clients grow to new heights? Well then look no further! As we continue to grow our advertising agency, Client Accelerators is seeking a Media Buyer / Digital Marketing Manager to research, strategize, & then run ads across YouTube, Facebook, TikTok, Google & other platforms.We currently spend over $3 Million Dollars a Month across these platforms and you’ll be helping increase that to $5 Million a month this year.You will be working with some of the biggest names in the expert & consulting industry, clients like Russell Brunson, Anik Singal, Mike Tyson, Dan Bilzerian, & many more.You’ll work within a pod of videographers, copywriters, strategists, and data scientists to plan each client, forecast the targets we need to hit, script & direct each creative, then launch and work to hit forecasted targets every single quarter.Responsibilities:• Media Buying: We work across a ton of different advertising platforms, mainly YouTube, Facebook, TikTok, Google Search & Display. You will be managing upwards of $50,000 - $75,000 a day on these platforms. Some of our clients will scale very hard when we hit a winning campaign, so you will need to be prepared to do so.• Forecasting: You will be forecasting & creating different scenarios to hit clients targets. This includes mapping out current ad metrics, conversion rates & coming up with new improved forecasts based upon us lowering CPC, increasing conversion rates, etc..• Data-Driven Decision Making: In our company, every decision is based upon data. You will be compiling and analyzing performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.• Funnel Strategy: Every client we work with has a sales funnel and you will need to be able to identify where there are pages in the funnel that aren’t hitting industry benchmarks. This will allow us to increase conversion rate & drive more revenue with the same amount of traffic.• Creative Strategy: Creative is at the heart of everything we do. Great creative is the key to actually scaling on paid traffic (All other things being equal). You will be working with our creative team to come up with new angles, big ideas, and ultimately drive creative strategy for our clients.• Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.• Competitor Research: At CA, we don’t throw sh*t up against the wall and hope it sticks. We look at what’s already working in a particular niche, and look to use that to inspire what we do with ads & funnels that we are running. No need to reinvent the wheel.Results:• Hit 80% of Projected Quarterly Bonus Compensation From Client Roster• 75% of all Clients Quarterly Profit Goals Are Hit• 100% of Projected Quarterly Ad Budgets Are Hit• Maintains a ‘B+’ rating or higher during Quarterly ReviewsCOMMUNICATION EXPECTATIONS• We use Skype internally – it is the go to for any communications• We use Slack for Client Communications• We value over-communication (more context the better)• We value speed in communication (be prompt in responding or provide context as to why you may be slow to respond)• Weekly Full Team Meetings• Daily Stand Ups with Pod LeadsWHO ARE WE?Client Accelerators is the 'go to' company for coaches, consultants, experts, & authors who want to achieve sustained growth through paid acquisition channels like YouTube, Facebook, TikTok & Google.We were the 207th fastest growing company on the Inc 5000 list last year, and have had record growth for an advertising agency, growing an incredible 2,574% over the past 3 years.We’ve been able to have this record growth because of the incredible results we’ve been able to get for our clients, which has allowed us to speak on stages all over the world on our strategies & tactics to doubling, tripling or even 10x their profits by working with us.We take a hands-on approach to growing each client we bring in by scripting all of their creatives, video production, tracking, & running their ads on these channels to hit agreed upon targets.Our proven approach has allowed us to spend over $150 Million Dollars & generate over $300 Million Dollars in verified sales in the past 5 years. Currently, our company is focused on founder-led businesses across the e-learning, SaaS and service-based internet space.We believe great people are at the center of every successful business. Employees are provided a full suite of benefits, including competitive compensation, healthcare, unlimited paid time off, and a fully remote working environment. (We also have offices in New Jersey, Georgia, & Florida if you’d prefer to work in-person 😃).What makes Client Accelerators so different? For one, our founder, Mike Buontempo is a consultant himself, who has been consulting with different companies & entrepreneurs for the past 13 years.Our vision is to attract and hire the very best people to help our clients grow profitably and systematically through paid media.Client Accelerators Core Values• We are problem solvers: If you spot a problem in our company or a client’s company, provide a solution. There’s millions of problems, and not as many problem solvers, be the solution.• Open Source Code: We share what’s working with everyone• Empty The Bucket: Picture this, if you just spent two hours cleaning your car, you put all of the cleaning materials away, but you notice you missed a spot. What do you do? You go back, get everything back out, and complete the job to perfection• We’re a ‘TEAM’ not a Family: Leaders at CA hire, develop, and cut smartly, so we have Superstars at every position• Ownership Thinking: Going out of your way to make sure your actions and the actions of your peers are in the best interest of the company• Being The Best: Mastering your domain so you’re the best in the world at itRequirements• 1+ years direct response marketing experience• Minimum 2 years working in Digital Marketing, preferably in an agency• Proven ability to plan, develop, execute, and optimize paid advertising campaigns for lead gen & high ticket consultants with $40k+ in monthly spending• Self-starter with an innate desire to win - lots of initiative and ability to work independently on multiple projects in a fast-paced environment.• Intellectually curious. "That's interesting" must be the impetus that starts you on the path to find out what, why, and how. Unique results are the seeds of immense gain.• Tenacious and persistent until you succeed - at the task, at the project, at the job.• Resilient – able to get up, dust yourself off and continue until you cross the goal line.• Highly analytical and data-driven - must use and love data, your decisions must be driven by it without succumbing to over analysis.• Detailed oriented.• Highly organized with excellent communication skills, both written and verbal.• Highly proficient with Microsoft Office suite (Excel, PowerPoint, Word)• Success in Your First Two to Four Months Looks Like• Seamlessly building ad account structures in line with CA best practices. This includes having structures that are backed by solid reasoning, follow naming conventions, and aim to test and/or scale a specific strategy. You will have the ability to problem solve and overcome most account issues that you encounter.• Having confidence in scaling and optimizing ad accounts and understanding of success as it relates to client needs.• Working with your team to ideate creative concepts and new advertising campaigns based on past best-performing sales and promotions.• Understand what is happening in accounts across the company as a whole and be able to apply these learnings to your own ad accounts. take full ownership over your ad accounts while managing up to 5-7 clients.• Competency in utilizing Hyros, Google Sheets, & data analytics reporting to provide meaningful and actionable insights.• Managing a full client roster (5-7 clients) and building great client relationships. This includes daily communication/updates as well as hitting set monthly KPI goals based on ROAS and spend.• Collaborate with other CA team members on optimization techniques and scaling strategies across ad accounts. You are always curious to learn more and understand that working together is almost always better than trying to solve difficult problems yourself.Benefits• Compensation is between $20,000 - $30,000 p.a.• Full benefits after 3 months of employment• Medical• Great career growth opportunity - You’ll be working with ‘A’ players in Operations, Sales, Creative, and Media Buying• Company Leadership Events and Industry Conferences
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What You Should Know About Digital Marketing Manager | Media Buyer Job at Client Accelerators in Westfield, Client Accelerators

Are you ready to take your digital marketing skills to new heights? Client Accelerators is on the lookout for a dynamic Digital Marketing Manager | Media Buyer to join our vibrant team in Westfield, NJ! If you're passionate about media buying and have a knack for driving revenue through direct response marketing, this role is perfect for you. Imagine working alongside some of the brightest minds in the industry, including world-class copywriters, videographers, and data scientists, all dedicated to helping our clients succeed. We spend over $3 million a month across major platforms like YouTube, Facebook, and TikTok, and your expertise will be key in scaling that to $5 million this year! You'll manage substantial daily ad spends, forecast targets, and craft creative strategies that set our clients apart. At Client Accelerators, we rely heavily on data-driven decisions, so your analytical prowess will shine when you compile and evaluate ad performance data. You'll also collaborate closely with a talented team to develop innovative growth strategies while ensuring we meet and exceed our clients' goals. We pride ourselves on having an amazing culture that values communication, problem-solving, and teamwork. With opportunities for professional growth and a workplace that emphasizes work-life balance, this is your chance to make a significant impact while advancing your career in a high-growth agency. Join us and be a part of something extraordinary, where your contributions can lead to real success for both our clients and yourself!

Frequently Asked Questions (FAQs) for Digital Marketing Manager | Media Buyer Job at Client Accelerators in Westfield Role at Client Accelerators
What are the responsibilities of a Digital Marketing Manager | Media Buyer at Client Accelerators?

As a Digital Marketing Manager | Media Buyer at Client Accelerators, your key responsibilities include managing ad campaigns across platforms like YouTube, Facebook, TikTok, and Google, with budgets reaching up to $75,000 daily. You'll also be tasked with forecasting client targets, analyzing performance data, and collaborating with creative teams to develop innovative strategies that drive revenue.

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What qualifications do I need to apply for the Digital Marketing Manager | Media Buyer position at Client Accelerators?

To be considered for the Digital Marketing Manager | Media Buyer role at Client Accelerators, you should have at least 1+ years of direct response marketing experience and a minimum of 2 years in digital marketing, ideally within an agency setting. Proven success in managing high-budget paid advertising campaigns is essential, along with strong analytical skills and an ability to work in a fast-paced environment.

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How does Client Accelerators support its Digital Marketing Manager | Media Buyer employees?

Client Accelerators provides substantial employee support through benefits including competitive compensation, healthcare, unlimited paid time off, and career growth opportunities. The agency values its team's well-being and professionally invests in their growth, providing a fully remote working environment or the option to work from one of our offices in New Jersey, Georgia, or Florida.

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What tools do I need to be familiar with as a Digital Marketing Manager | Media Buyer at Client Accelerators?

As a Digital Marketing Manager | Media Buyer at Client Accelerators, proficiency with the Microsoft Office Suite, particularly Excel and PowerPoint, is crucial. Familiarity with data analytics tools, Google Sheets, and Hyros will also be valuable in helping you analyze data and optimize campaigns effectively.

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What is the company culture like at Client Accelerators for a Digital Marketing Manager | Media Buyer?

Client Accelerators promotes a collaborative and growth-oriented culture defined by its core values, emphasizing problem-solving, teamwork, and open communication. As a Digital Marketing Manager | Media Buyer, you’ll engage in regular team meetings and stand-ups, fostering a strong community where knowledge-sharing and support are paramount.

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Common Interview Questions for Digital Marketing Manager | Media Buyer Job at Client Accelerators in Westfield
Can you explain your experience with media buying and how it applies to the Digital Marketing Manager role at Client Accelerators?

In your answer, detail specific campaigns you’ve managed, the platforms you used, and the outcomes achieved. Highlight any experience with budget management and scaling campaigns, as this aligns well with the responsibilities at Client Accelerators.

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How do you approach developing a digital marketing strategy?

Share your process for analyzing target audiences, setting goals, and selecting the right advertising platforms. Emphasize the importance of data-driven insights in shaping your strategies for the clients at Client Accelerators.

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What metrics do you believe are most crucial when evaluating the success of a campaign?

Discuss key performance indicators (KPIs) such as ROI, conversion rates, and customer acquisition cost. Explain how these metrics would guide your decision-making and optimize campaigns at Client Accelerators.

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How do you maintain communication with your team and clients?

Highlight the tools you use for communication, such as Slack or Google Meet, and stress the importance of transparency and regular updates. This aligns with the communication values at Client Accelerators.

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What strategies would you use to manage a significant ad budget effectively?

Provide examples of how you’ve managed large budgets in the past, focusing on your approach to testing, optimization, and scaling. Be sure to tie this back to the high budgets managed at Client Accelerators.

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How do you keep up with the changing trends in digital marketing?

Discuss the resources you utilize, such as blogs, webinars, and industry events. This demonstrates your commitment to professional development, crucial in the ever-evolving field of digital marketing.

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Can you explain a time when you optimized a campaign for better results?

Share a specific example where you identified underperformance and implemented changes that led to improved results. Emphasize your analytical mindset and how it aligns with the data-driven approach at Client Accelerators.

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What role does collaboration play in your approach to media buying?

Stress the importance of teamwork, creativity, and idea-sharing, especially when strategizing with creative teams like those at Client Accelerators. Specific anecdotes illustrating successful collaborations can enhance your answer.

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How would you handle a campaign that isn’t performing as expected?

Discuss your process for troubleshooting issues, such as analyzing performance data and adjusting strategies. Emphasize resilience and adaptability, qualities that are essential for the Digital Marketing Manager role at Client Accelerators.

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What do you believe is the future of digital marketing?

Share your insights on anticipated trends, emerging technologies, or changing consumer behaviors. This shows that you think strategically about the future, a valuable perspective for a Digital Marketing Manager at Client Accelerators.

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Full-time, remote
DATE POSTED
December 21, 2024

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