Job details

Standard Metrics is hiring: Demand Generation Marketer in San Francisco

Come Build With UsStandard Metrics is looking for an experiencedDemand Generation Marketer to create and execute multi-channel initiatives to help drive demand and expand our customer base. You’ll leverage your skills to engage potential customers, retain existing customers, and enhance our market position.What You’ll Be DoingDevelop and implement digital marketing strategies to drive online traffic to the company's website and generate leadsManage and optimize digital advertising campaigns across various platforms including Google Ads and LinkedInManage the email marketing calendar, including the planning, execution, and optimization of email campaignsExperiment and execute on new channel strategies (webinars, organic social, and digital and event sponsorships)Develop and manage detailed reporting for traffic, pipeline, revenue, spend, and ROIProvide actionable insights and recommendations to senior management based on comprehensive data analysis and performance metricsCollaborate with cross-functional teams to ensure consistent messaging and branding across all digital channelsManage relationships with related vendors/agencies (digital, social, marketing automation), and review/evaluate agency performance, ensuring alignment with business objectives and identifying areas for improvementWhat We’re Looking For5+ years of demand gen and/or digital marketing experience at a growing B2B SaaS startupExtensive experience in email marketing, social advertising, SEM, and paid digitalHighly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisionsExperience working with marketing analytics tools and platformsEnthusiasm for experimentation and operating in a lean and scrappy manner as we scale our businessFlexibility and adaptability to changing priorities and business needsPassion for marketing and staying up-to-date with industry trends and developmentsExperience working with startups and/or VCs a plusFor our employees, located in the USA, we aim to pay at or above the market rate of US-based tech hubs like San Francisco or NYC. For international roles, we aim to pay top of market for your country. The estimated annual salary for this role is between $135,000-$175,000, plus a competitive equity package. Actual compensation will be determined based on experience and qualifications.#J-18808-Ljbffr

Average salary estimate

$155000 / YEARLY (est.)

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$135000K

$175000K

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What You Should Know About Standard Metrics is hiring: Demand Generation Marketer in San Francisco, Standard Metrics

At Standard Metrics, we're on the lookout for a talented Demand Generation Marketer to join our dynamic team in sunny San Francisco! In this exciting role, you'll have the opportunity to create and execute multi-channel marketing initiatives aimed at driving demand and expanding our customer base. Your creativity will shine as you develop and implement digital strategies that increase online traffic to our website and generate valuable leads. You'll manage and optimize digital advertising campaigns on platforms like Google Ads and LinkedIn, ensuring the highest ROI. Plus, you will orchestrate our email marketing calendar, planning and executing campaigns that resonate with our audience. Experimentation is key here; you'll have the freedom to explore new channels like webinars and digital sponsorships, sparking innovative approaches to engage potential and existing customers alike. Your analytical prowess will come into play as you provide comprehensive reports on traffic, pipeline, and revenue, delivering actionable insights to our senior management team. Collaboration is at the heart of what we do, so working closely with cross-functional teams to maintain a consistent brand message across all digital platforms is essential. If you have 5+ years of experience in demand generation or digital marketing at a B2B SaaS startup and a passion for data-driven decisions, we can’t wait to meet you. Join us at Standard Metrics, and let's elevate our marketing game together!

Frequently Asked Questions (FAQs) for Standard Metrics is hiring: Demand Generation Marketer in San Francisco Role at Standard Metrics

What are the main responsibilities of a Demand Generation Marketer at Standard Metrics?

As a Demand Generation Marketer at Standard Metrics, you'll develop and implement digital marketing strategies, manage digital advertising campaigns across various platforms, optimize email marketing efforts, experiment with new channel strategies, and analyze performance data to provide insights to senior management.