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Associate Director, Growth and Marketing

co:collective is a creative and strategic consultancy for purpose-led organizations. We help our clients put purpose into practice — not just defining what they stand for, but also infusing it into everything they do, inside and outside their organization. Not just because that’s good for the world, but because it’s good for business too.


At co: we design brands, experiences, organizations, culture and content for companies to transform who they are, how they act, and how they show up in the world.


The role


We’re looking for an Associate Director of Growth and Marketing to continue to build our new business practice and oversee our marketing efforts. We're looking for someone with a proven track record in business development, a deep understanding of marketing dynamics, and the ability to build collaborative relationships with key stakeholders. On the new business front, we need a confident, organized, and strategic leader who can work with our internal and external partners and teams to design, drive, and execute all proposal development for new business at co:collective. On the marketing front, we need this leader to continue to execute and evolve the existing marketing strategy and strategic initiatives to drive business growth. This is a high profile role within co:collective that will work closely with our leadership team as well as prospective and current senior clients.


What you'll do


New Business

- Lead the inbound and outbound proposal process to drive business development for co:collective, including collaborating with the Chief Growth Officer, Client Engagement Directors and Heads of Departments to design how we would work to solve the client ask, project timelines, project scope, etc.

- Manage multiple work streams at any given stage of the process 

- Develop topline 'get smart' documents for internal briefings, including the ability to harness information quickly and distill them to relevant, key insights that answer for the RFP

- Work with the Chief Growth Officer to execute on a strategic growth plan and ensure it is in line with the collective’s strategic direction, in partnership with key internal stakeholders (e.g. strategy, design, content, operations, leadership, etc.)

- Work with the Chief Growth Officer to actively manage co:’s business development pipeline and own management of our CRM system (Copper)

- Support Client Engagement Leads on the proposal team in development of statements of work

- Interface with senior client stakeholders to build a relationship and ensure a seamless process from first interaction to project awarded

- Facilitate the hand-off from ‘new business’ to ‘project team’ once the project is awarded, including collaborating on the development kick-off documents for the project teams and helping the Client Engagement Lead manage final paperwork, including MSAs, final scope adjustments, etc.

- Manage the growth database, assets, and help to promote knowledge sharing best practices: case studies, content, team bios, and actively propose better ways to organize co:collective assets to facilitate proposal development and marketing efforts


Marketing

- Oversee strategic initiatives to grow co:’s profile as a creative and strategy consultancy

- Develop and execute the co:collective content calendar and channel strategy, distributing content and thought leadership across LinkedIn, email and the co: website 

- Create content for each platform with design and copy support from broader co: team members as needed 

- Manage the co:collective LinkedIn account and outbound email efforts (monthly newsletters, ad hoc outbound emails)

- Work with our developer to keep the co:collective website updated with recent news and case studies 

- Support the broader team on virtual (i.e. Zoom webinars) and in-person events


Who you are

- You’re excited about working at the forefront of brand, creative and strategy in a consulting environment

- You are looking for a high profile, highly visibility role with massive impact on the organization

- You are a doer with the ability to manage and meet multiple, often competing deadlines, working in a fast-paced, high-volume collaborative environment

- You possess the ability to galvanize and motivate action: you work well with internal team members and your client partners at every level

- You love process, but also know how to handle whatever is thrown at you on the fly

- You have demonstrated an ability to think strategically and analytically about business, brand, and cultural challenges, and work cross-organizationally to build consensus

- You know how to juggle multiple things at once with a natural sense of ownership, drive, and scrappiness

- You have an eye for all things detail orientation


What you've done

- Must have 6-8 years of experience in an agency, or consulting environment 

- Proven track record of strong project management, from initial ask through execution on a wide variety of project types

- Strategic inclination that gives you ability to meaningfully contribute to proposal development

- Strong verbal and written communications skills with demonstrated ability to lead and work effectively across internal and external organizations in collaboration with senior stakeholders

- Experience with platforms for email marketing (Mailchimp), website management (Wordpress), paid social (LinkedIn, Google SEM), virtual events (Zoom Webinars), CRM/pipeline management software

- Advanced degree is a plus, but not required


What else?


With great work, comes great reward. We are a community of brilliant, ambitious, creative people committed to creating an ever evolving progressive work environment. In addition to a salary commensurate with your experience, our perks include generous vacation, performance-based bonuses, a generous parental leave policy, a one month sabbatical after five years of working with co:, 401k match and a dog friendly office!  


We have a hybrid in-office culture. This role is based in New York and will require at least two days per week in the office (Tuesday's and Wednesday's).


Caring for our community


The co: community is deeply committed to continuing to build a diverse and inclusive workplace for all to thrive. We value and honor those with different backgrounds, unique perspectives, and believe that inclusive organizations build better teams and produce better work. We are a people-centered business that seeks to create safe spaces, lead by example, and make a positive impact on the world.




$115 - $130 a year

Average salary estimate

$122500 / YEARLY (est.)
min
max
$115000K
$130000K

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What You Should Know About Associate Director, Growth and Marketing, co:collective

Exciting opportunities await at co:collective as we seek an Associate Director of Growth and Marketing to join our vibrant team in New York, NY! Here at co:, we pride ourselves on being a creative and strategic consultancy that partners with purpose-driven organizations, helping them infuse their purpose into every aspect of their business. As an Associate Director, you'll play a crucial role in building our new business practice and overseeing our marketing strategies. We're after a dynamic leader with a proven track record in business development and marketing — someone who truly understands the nuances of engaging key stakeholders and delivering exceptional content. In this role, you'll lead the inbound and outbound proposal process and work collaboratively with various teams to amplify co:collective's profile. From developing marketing initiatives and managing our CRM to growing our digital presence and content strategy, you’ll be a pivotal force in driving our growth. If you are passionate about strategy, creativity, and making a meaningful impact, this is your chance to shine in a high-profile position! Embrace this vibrant journey with us and help brands transform as you drive growth at co:collective.

Frequently Asked Questions (FAQs) for Associate Director, Growth and Marketing Role at co:collective
What are the responsibilities of the Associate Director, Growth and Marketing at co:collective?

The Associate Director, Growth and Marketing at co:collective is responsible for leading the proposal process for new business, overseeing marketing initiatives, and managing relationships with clients. This role involves collaboration with various departments to design proposals, execute strategic growth plans, manage the marketing content calendar, and maintain the company's CRM system. You'll also interface with senior stakeholders and ensure a seamless transition from new business acquisition to project execution.

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What qualifications are needed for the Associate Director, Growth and Marketing position at co:collective?

Candidates for the Associate Director, Growth and Marketing role at co:collective should have 6-8 years of experience in an agency or consulting environment, a proven track record in project management, and strong verbal and written communication skills. Familiarity with platforms such as Mailchimp, Wordpress, and CRM software is crucial. A strategic mindset and the ability to work collaboratively across various teams are also essential for success in this position.

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What opportunities for professional growth does co:collective offer to the Associate Director, Growth and Marketing?

At co:collective, the Associate Director, Growth and Marketing role is designed for significant personal and professional growth. You'll work closely with our leadership team, gain valuable insights from high-profile projects, and have the chance to influence our growth strategy. The company also emphasizes a progressive work environment, continuous learning, and the opportunity to take on new challenges while collaborating with brilliant and creative minds.

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How does co:collective ensure a diverse and inclusive workplace for its employees?

co:collective is deeply committed to building a diverse and inclusive workplace. Our community values individuals with unique backgrounds and perspectives, and we foster an environment where everyone can thrive. We establish safe spaces and lead initiatives by example—which are integral to our operations—to ensure that diversity is celebrated and that every team member feels valued and heard within our organization.

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What are the expected working hours for the Associate Director, Growth and Marketing at co:collective?

The Associate Director, Growth and Marketing role at co:collective requires a hybrid working model, where candidates are expected to work in the NYC office at least two days a week, specifically on Tuesdays and Wednesdays. This setup allows for collaboration with the team while providing flexibility for remote work.

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Common Interview Questions for Associate Director, Growth and Marketing
How do you approach business development in a consultancy like co:collective?

In a consultancy environment like co:collective, I would approach business development by first understanding the client's needs and how our services align with their goals. I would collaborate with key internal stakeholders to design tailored proposals that showcase our unique value, while also maintaining organized communication throughout the process to ensure a seamless experience for the client.

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Can you provide an example of how you've successfully managed multiple projects simultaneously?

Certainly! In my previous role, I handled several project kick-offs concurrently. I prioritized tasks by assessing timelines, delegated responsibilities among team members, and utilized project management tools to keep track of progress, ensuring that all teams remained aligned. This proactive approach led to timely project deliveries and positive client feedback.

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What role does content creation play in your marketing strategy?

Content creation is vital in my marketing strategy. It's not only about promoting services but also about establishing thought leadership. I ensure that content is aligned with our brand narrative and showcases insights that resonate with our audience. By using diverse platforms and formats, I engage different segments while providing valuable information to our clients.

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How do you build relationships with senior client stakeholders?

Building relationships with senior client stakeholders involves active listening, transparent communication, and consistently delivering value. I strive to understand their business challenges and goals, positioning myself as a strategic partner. Regular check-ins and offering insights, even beyond project discussions, can significantly strengthen these relationships.

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Describe a time when you had to adapt to a sudden change during a project.

In one instance, a major client shifted their project scope right before execution. I quickly organized a meeting with the team and the client to reassess our approach. Through swift communication and creative problem-solving, we not only adapted the proposal to meet the new requirements but also reinforced the client's trust in our capabilities.

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What marketing tools have you used in your previous roles, and how did they benefit your strategy?

I've primarily utilized tools like Mailchimp for email marketing, Wordpress for website management, and CRM software for pipeline management. Using these tools helped streamline our outreach, manage leads efficiently, and analyze campaign performance to continually refine our strategies, leading to improved engagement and growth.

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How do you ensure your proposals stand out from competitors?

To ensure our proposals stand out, I focus on deeply understanding the client’s unique challenges and tailoring our solutions accordingly. Incorporating data-driven insights, creative visuals, and a clear, compelling narrative not only showcases our expertise but also resonates with the client's objectives, ensuring they see the value in choosing us over competitors.

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How would you leverage social media to enhance co:collective's brand presence?

Leverage social media by developing a robust content calendar that includes regular updates, industry insights, and thought leadership pieces. Engaging with followers, participating in relevant discussions, and sharing case studies can enhance co:collective's visibility and showcase our expertise in creativity and strategy.

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What do you believe are the key metrics to track for marketing success?

Key metrics to track for marketing success include engagement rates on social media, conversion rates from email campaigns, website traffic analysis, and lead generation statistics. Monitoring these metrics helps in understanding audience behavior, refining strategies, and ultimately measuring the impact of our marketing initiatives.

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Can you describe your leadership style and how it aligns with a role at co:collective?

My leadership style is collaborative and empowering, where I believe in motivating my team, promoting open communication, and fostering a sense of ownership among team members. This aligns with co:collective's emphasis on collaboration and creative problem-solving, where each voice is valued in driving results.

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DATE POSTED
January 8, 2025

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