Senior Growth Marketing Manager

As a Senior Growth Marketing Manager at Right Side Up, you'll be responsible for working closely with clients to identify their marketing gaps and opportunities. You’ll analyze their needs, recommend suitable consultants, and oversee projects from initial explorations to the kickoff of new engagements. You'll engage with some of the most impressive marketing programs and contribute significantly to achieving client objectives.

To qualify for the Senior Growth Marketing Manager position at Right Side Up, candidates should have 4-8 years of marketing experience, either in-house or agency-based, with a strong emphasis on growth marketing. A depth in performance marketing and familiarity with paid social, search, email marketing, and SEO are essential. Strong project management skills and the ability to effectively relate to clients are also crucial.

Right Side Up works with a diverse array of industries, including SAAS, CPG, D2C, and beyond. As a Senior Growth Marketing Manager, your flexibility and willingness to engage with multiple verticals will be essential in providing tailored recommendations that drive growth for clients in various fields.

The Senior Growth Marketing Manager role at Right Side Up is unique in that it combines strategic consulting with project management, allowing you to engage with multiple clients across different industries. Unlike typical marketing roles focused solely on execution, this position requires a deep understanding of marketing strategy and the ability to connect clients with the right resources to achieve their business goals.

Absolutely! The Senior Growth Marketing Manager position is designed for growth, not just for our clients but for you as well. At Right Side Up, you'll have the chance to build a vast network of marketing leaders, develop new skills, and potentially transition back to in-house roles, further advancing your career trajectory in marketing.

Discuss specific instances where you successfully identified marketing gaps and implemented strategies to address them. Highlight your analytical skills and how your recommendations led to tangible results.

Provide examples of frameworks or tools you use for prioritization. Mention your experience managing multiple projects simultaneously and how you ensure that deadlines and client expectations are met.

Share a detailed account of your recommendation process, including how you assessed the consultant's fit for the client's needs and the outcomes that were achieved under their guidance.

Explain your approach to client communication and relationship management. Discuss how your interpersonal skills foster trust and collaboration, leading to successful marketing partnerships.

Talk about your experience in various sectors and how you tailor strategies to meet unique challenges. Emphasize your research, adaptability, and understanding of industry trends.

Share specific campaigns you've managed, the channels you utilized, and the metrics you used to evaluate success. Focus on how these channels helped drive growth for a client.

Discuss your process for guiding clients through the development of a marketing strategy. Highlight your ability to listen, ask the right questions, and facilitate brainstorming sessions.

Mention tools you've used effectively, such as Asana or Trello, and explain how they have helped you stay organized and on track with project timelines and deliverables.

Describe the key performance indicators (KPIs) you would track, depending on the initiative's goals. Emphasize your analytical skills and how you iterate based on data.

Share strategies for keeping communication open and ensuring everyone is on the same page. Discuss the importance of regular updates and structured meetings to facilitate collaboration.