Marketing Specialist

As a Marketing Specialist at cogify, your core responsibilities will include leading SEO efforts, developing and executing tailored marketing strategies for e-commerce, and planning social media campaigns. You’ll also be responsible for crafting compelling content for B2B audiences across various digital platforms, ensuring that our messaging aligns with our business goals.

To apply for the Marketing Specialist position at cogify, you need a minimum of 3 years of SEO experience, 2 years in social media marketing, and 2 years in content marketing and copywriting. Proficiency in Google Analytics and familiarity with UX/UI principles are also crucial, along with a strong command of English and German, while French is considered a bonus.

At cogify, the work environment is vibrant and diverse, with a strong emphasis on collaboration and innovation. You'll be part of an international team that values flexibility, offering remote work options and a schedule designed to promote work-life balance. This makes it an ideal setting for creative professionals looking to thrive.

Cogify promotes a culture of growth and learning, offering Marketing Specialists numerous opportunities to develop their skills and take on new challenges. You'll work alongside experienced professionals and have access to resources and mentorship that can aid in your career advancement within the tech space.

While it’s highly preferred, it isn't strictly necessary to have direct experience in the tech industry to apply for the Marketing Specialist role at cogify. However, having a solid understanding of digital marketing within the tech or software sectors will definitely give you an advantage in this position.

When discussing SEO strategies, emphasize your experience with keyword research, optimizing website structure, and staying updated with SEO trends. Highlight specific tools you've used and successful campaigns you’ve managed.

Detail your experience by discussing specific campaigns you’ve executed, the platforms used, and metrics to gauge their success. Be sure to focus on how social media increases brand awareness and customer engagement.

Describe your process of researching the audience, understanding their needs, and tailoring content to engage them. Give examples of how you've successfully varied content types for B2B audiences, especially in tech.

Mention tools like Google Analytics, Tag Manager, and social media insights to measure campaign effectiveness. Discuss how you interpret data and adjust strategies based on performance metrics.

Illustrate with a real-life scenario where you've handled criticism. Highlight your ability to stay professional, engage with the audience, and turn negative feedback into a constructive dialogue.

Talk about resources you follow, such as industry blogs, webinars, and conferences that keep you updated on digital marketing trends. Mention any professional groups or communities you engage with to learn continuously.

Use the STAR method (Situation, Task, Action, Result) to outline the campaign effectively. Focus on the objectives, your specific contributions, and the tangible results achieved.

Elaborate on your previous involvement with PPC campaigns or other forms of paid advertising. Discuss the tools you’ve used for management and optimization as well as your approach to budgeting.

Describe instances where teamwork was essential in achieving digital marketing goals. Highlight how you coordinated with other teams, such as sales or product development, to enhance campaign effectiveness.

Be honest about your aspirations while aligning them with cogify’s mission. Discuss any areas of digital marketing you're passionate about and how you’d like your role to evolve within the company.